Volume 4 (2023)
Volume 3 (2022)
Volume 2 (2021)
Volume 1 (2020)
Number of Volumes 5
Number of Issues 8
Number of Articles 131
Number of Contributors 334
Article View 39,057
PDF Download 32,064
View Per Article 298.15
PDF Download Per Article 244.76
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Number of Submissions 247
Rejected Submissions 61
Reject Rate 25
Accepted Submissions 105
Acceptance Rate 43
Time to Accept (Days) 106
Number of Indexing Databases 11
Number of Reviewers 75

International Journal of Digital Content Management (IJDCM) is an open-access, double-blind, peer-reviewed journal published by Allameh Tabataba’i University, the leading university in Humanities and Social Sciences in Iran. This journal publishes articles in cooperation with the Iranian Academy of Management Sciences.

To allow for easy and worldwide access to the most updated research findings, the journal is set to be an open-access journal. The journal charges two million Rials to compensate a part of arbitration fee, and if the article is accepted, additionally four million Rials will be charged from the authors for a part of the cost of processing the articles, the rest of the costs will be financially supported by Allameh Tabataba’I University.

Non-Iranian authors are free of mentioned charges.

The International Journal of Digital Content Management publishes research manuscripts in the field of digital content in any field. Work must be of a quality and context that the Editorial Board thinks would be of interest to an international readership. The aims and scope of the journals are to:

  • Provide a journal that reports research on topics that are of international significance across digital content contexts
  • Publish high-quality manuscripts that are of international significance in terms of design and/or findings
  • Encourage collaboration by international teams of researchers to create special issues on mentioned topics in scope.

Journal Information:

  • The International Journal of Digital Content Management collaborates with the Iranian Academy of Management Sciences.
  • The flow chart of the article reviewing and acceptance process is described in the Peer Review Process.
  • Intellectual Property Rights (IPRs): All intellectual property rights of the articles belong to the author.
  • This publication is subject to the rules of the Ethics Committee for Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Type of publishable articles: Scientific-research articles
  • Release Sequence: Semi-annual
  • Average article review time: 8-10 weeks
  • Plagiarism: iThenticate is used to prevent plagiarism.
  • Access to articles: Free
  • If the article has a sponsor or provider of research credibility, it is mandatory to be included by the author.
  • Country of Publication: Iran
  • Publisher: Allameh Tabataba'i University
  • Specialty: Digital Content
  • Release Start: Summer and Fall, 2020
  • Article review and acceptance fee: 6,000,000 Rials for Iranian Authors (Free of charge for Non-Iranian Authors)
  • Type of review: double-blind, and peer-reviewed (2 reviewers)
  • Initial review period: one week
  • Format: Electronic
  • Rank in 2020 in the Ministry of Science, Research and Technology of Iran: B
  • Printed ISSN: 2717-3305
  • Electronic ISSN: 2717-3313
  • Email: dcm@atu.ac.ir atupress@atu.ac.ir
Original Article
A Conceptual Framework on Webrooming Behavior of Luxury Customers (The Case of Gold and Jewelry)

Saghar Zarinkamar; Azam Rahimi Nik; Abbas Heydari

Volume 5, Issue 8 , January 2024, Pages 1-21

https://doi.org/10.22054/dcm.2022.68116.1097

Abstract
  Purpose: The development of e-commerce and online shopping has given rise to emerging concepts of consumer behavior, including webrooming. Due to the novelty of the concept of webrooming in this study, an attempt has been made to provide a conceptual framework to explain this behavior and the factors ...  Read More

Original Article
Analyzing the Relationship Between Dimensions of Mental Image, Brand Awareness, and Brand Recognition in Customer Attraction Considering Electronic Service Marketing

Ahmad Shamsi; Alireza Shirvani; Mashallah Valikani

Volume 5, Issue 8 , January 2024, Pages 22-46

https://doi.org/10.22054/dcm.2022.68902.1124

Abstract
  Purpose: In the present research   the relationship between the dimensions of mental image, brand awareness and brand recognition in attracting customers, has been investigated and analyzed with   marketing of electronic services (the case study of Iran Postbank) especially taken ...  Read More

Original Article
Content Marketing Scientific Articles in the WOS: A Bibliometric Analysis

Zahra Sadeqi-Arani; Elmira Janavi

Volume 5, Issue 8 , January 2024, Pages 47-77

https://doi.org/10.22054/dcm.2022.69131.1133

Abstract
  Purpose: Despite the widespread diffusion and interest aroused by content marketing, little attention has been paid until this moment to building a framework that presents the main currents and studies of the field. Hence, the main aim of this study was to cover this gap by analyzing bibliographic information ...  Read More

Original Article
Digital Value Creation by Online Taxi Driving with of Relationship Bonding and Relationship Quality

Sadegh Moosakhani; Samad Aali; Naser Sanoubar; Soleyman Iranzadeh

Volume 5, Issue 8 , January 2024, Pages 79-102

https://doi.org/10.22054/dcm.2023.73154.1197

Abstract
  Purpose: This study extends the current understanding of customer engagement by examining the impact of relationship bonding and relationship quality on customer engagement in value creation for online taxis.Method: A quantitative research design was used to validate the hypotheses proposed in this research. ...  Read More

Original Article
Evaluating the Role of the Base Volume in the Liquidity of Digital and Knowledge-Based Companies' Stocks in the Tehran Stock Exchange

Mohammad Satarifar; Mohammad Feghhi; Javid Bahrami; Morteza Borjloo

Volume 5, Issue 8 , January 2024, Pages 103-124

https://doi.org/10.22054/dcm.2022.69010.1128

Abstract
  Purpose: This research aimed to identify some of the existing financial frictions in the Iran's digital economy. In particular, based on cases taken from digital and knowledge-based companies, it empirically investigated the importance of the role of base volume in the liquidity of those companies' stocks ...  Read More

Original Article
Presenting A for Model of Establishing the Fifth-Generation University with the Foundation Data Approach

Nasim Bakhshaei; Mohammad Reza Bagherzadeh; Yousef Gholipour kanani; Mohammad Reza Dalvi

Volume 5, Issue 8 , January 2024, Pages 125-148

https://doi.org/10.22054/dcm.2022.68926.1125

Abstract
  Purpose: The purpose of this research is to present and explain the establishment pattern of the fifth-generation university in Islamic Azad Universities. Future thinking and the university system's policy in higher education have become necessary with the effectiveness of virtual and electronic learning. ...  Read More

Original Article
Risk Assessment and Determining the Content Production Risk Index of Governmental Digital Libraries in Tehran

Raheleh Mohammadsalehi; Mitra Samiei; Fahimeh Babalhavaeji; Nadjla Hariri

Volume 5, Issue 8 , January 2024, Pages 149-182

https://doi.org/10.22054/dcm.2023.69508.1145

Abstract
  Purpose: This research aimed to identify and evaluate the risks of content production in the governmental digital libraries of Tehran.Method: In terms of essence, this research is synthetic (library studies, qualitative and quantitative), and regarding purpose, it is an applied one.  In the first ...  Read More

Original Article
Validation of the Pattern of Digital Marketing Capabilities Affecting Product Development

Sajjad Zeinali; Fereydoun Omidi; Ali Mehrabi

Volume 5, Issue 8 , January 2024, Pages 183-205

https://doi.org/10.22054/dcm.2022.68780.1121

Abstract
  Purpose: Due to the importance of creating competitive advantages, the present study was conducted with a view to validating the pattern of digital marketing capabilities affecting the development of new Abadan petrochemical products. The present research is applied in terms of purpose and has been done ...  Read More

Original Article
Feasibility of Using V-SAT Satellites in Library Services

Adel Soleimani Nejad; Tahereh Haji Mozafari; Fariborz Doroudi

Volume 5, Issue 8 , January 2024, Pages 206-228

https://doi.org/10.22054/dcm.2023.70246.1159

Abstract
  Purpose: The main purpose of this research is to assess the feasibility of using VSAT satellites in the information services of university libraries.Method: The research method is a survey using the TOPSIS model, which indicates that the optimal method of providing the Internet is the method that has ...  Read More

Original Article
Identification and Evaluation Factors for Improving Online Shopping Based on Customer Experience in E-Start-ups in the Field of Health and Medical Care

Javad Safavieh; Bita Tabrizian; Leila Andervazh; Ebrahim Albo Naiemi

Volume 5, Issue 8 , January 2024, Pages 229-246

https://doi.org/10.22054/dcm.2022.67939.1090

Abstract
  Purpose: Start-up businesses have attracted considerable attention regarding the new approach in the modern economy The present study was conducted to investigate the factors affecting the improvement of customers’ online shopping experience in e-commerce start-ups in the healthcare sector.Method: ...  Read More

Original Article
Identifying Factors Affecting Electronic Learning in Information Retrieval

Marziyeh Fallah Kordabadi; Sayed Ali Asghar Razavi; Safiyeh Tahmasebi Limooni

Volume 5, Issue 8 , January 2024, Pages 247-271

https://doi.org/10.22054/dcm.2023.72057.1188

Abstract
  Purpose: The field of providing information and the method of publishing information has permanently been subject to modification and alteration, and as we know, with the introduction of computer technology in the field of librarianship and the change in the way of providing services, the imperative ...  Read More

Original Article
The Role of Socio-economic Status in Information Seeking Behavior Based on the Knowledge Gap Theory: A Case Study of Qom University, Iran

Sokaineh Falsafin; Dariush Matlabi; Samaneh Khavidaki; Zakkie Arabsheibani

Volume 5, Issue 8 , January 2024, Pages 272-303

https://doi.org/10.22054/dcm.2023.73370.1199

Abstract
  Purpose: Economic and social status play a prominent role in many human activities and their  function is accentuated in the theory of the knowledge gap. According to the idea, the knowledge of the people with higher socio-economic status increases compared to those with lower socio-economic status. ...  Read More

Original Article
The Impact of Entrepreneurship-Based Branding in the Cyberspace on the Performance of Startups

Elahe Rahimi; Abbas Heydari; Behrooz Ghasemi

Volume 5, Issue 8 , January 2024, Pages 304-328

https://doi.org/10.22054/dcm.2024.71918.1182

Abstract
  Purpose: The key to startup success is a brand-centric approach that combines brand leadership strategy with creative, targeted, and cost-effective business methods. In the brand-centered approach, all company processes revolve around the development of brand identity in continuous interaction with customers, ...  Read More

The Impact of New Information and Technologies on Attracting Customers to Sports Venues

Mohammad saeid Kiani; Leila Nazari

Volume 3, Issue 5 , June 2022, , Pages 290-310

https://doi.org/10.22054/dcm.2022.67334.1081

Abstract
  Purpose: The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province.Method: According to the official statistics of the medical board, about 40,000 people are mentioned in the province's sports statistics community. ...  Read More

Analysis of ResearchGate Network based on Suitable Scientific Assessment Tool: A Systematic Review

Maryam Tavosi; Nader Naghshineh

Volume 4, Issue 7 , July 2023, , Pages 109-143

https://doi.org/10.22054/dcm.2022.69557.1147

Abstract
  Purpose: Accurate scientific evaluation of researchers by ResearchGate network is still ambiguous. This systematic study seeks to shed some light on this issue.Methods: The study was conducted with a systematic review of the previous studies (articles or reports). The analysis of documents was performed ...  Read More

The Assesment Possibility of Building Digital Libraries in Universities

Ahmadreza varnaseri; Niloufar bayati

Volume 1, Issue 1 , July 2020, , Pages 217-231

https://doi.org/10.22054/dcm.2020.56536.1010

Abstract
  Abstract: Research methods: Descriptive-surveyThe purpose of research is applicant, using Descriptive-survey. The tool of collecting data is questionnaire and the statistical population of this research is 17 people in charge of computer systems in colleges and 75 students. Data analysis is performed ...  Read More

Developing a Model of Transparency for the Parliament of Iran Based on the Right to Information and Open Data

Hadi Berenjimarian; Hamid Reza Rezae Kalidbari; Karim Kiakojouri

Volume 4, Issue 7 , July 2023, , Pages 83-108

https://doi.org/10.22054/dcm.2022.70065.1154

Abstract
  purpose: The purpose of this research is to provide a model of transparency in the Islamic Council of the Islamic Republic of Iran (with the approach of digital governance in the context of information technology). Method: The type of research is based on the fundamental objective, which is a mixed approach ...  Read More

Virtual Reality and Its Implications on Digital Content Management

Mohammad Hassanzadeh

Volume 2, Issue 3 , March 2021, , Pages 11-23

https://doi.org/10.22054/dcm.2021.13673

Abstract
  Virtual reality (VR) transcends the boundaries of the disciplines and lifestyles of different generations. The entanglement of digital content with the capabilities of artificial intelligence, graphic simulation, cultural coordinates, and economics has given rise to an amalgam of methods. The reality ...  Read More

Original Article Digital Content Management
The Impact of Content Produced on Instagram Social Network on Successful Economic Services of Isfahan in Corona Crisis Using a Combination of Genetic Algorithm and Forbidden Search Algorithm

Saeed Abdolmanafi; Mohammad Majdameli; Aliakbar Neghabi; Soamyeh Izadi

Articles in Press, Accepted Manuscript, Available Online from 28 September 2023

https://doi.org/10.22054/dcm.2022.68395.1105

Abstract
  With the prolongation of the Corona crisis and the restrictions imposed on businesses have undoubtedly created many problems for business owners. In this study, the performance of Isfahan service industries in using information technology software on content management produced in the social network ...  Read More

Original Article Digital Content Management
Interpretive Structural Modeling of Social Network Marketing Based on Gaining a Competitive Advantage of Startup Travel Service Companies

Mohammad Nazari Hosseinabad; Mohammad haghighi; Kambiz Shahroodi

Articles in Press, Accepted Manuscript, Available Online from 24 July 2023

https://doi.org/10.22054/dcm.2023.69254.1138

Abstract
  Social networks marketing based on gaining a competitive advantage is considered one of the most important organizational phenomena in most countries. Many factors are effective in social network marketing based on gaining a competitive advantage. Many kinds of research have been conducted in the field ...  Read More

Original Article Digital Content Management
Presenting the export market oriented model On competitive intelligence in the age of digital economy

Sadegh Mohammadi; Behrooz Ghasemi; Sohail Sarmadsaeid

Articles in Press, Accepted Manuscript, Available Online from 16 July 2023

https://doi.org/10.22054/dcm.2023.69511.1146

Abstract
  The current research was conducted with the aim of exploring the direction of the market of exported merchandise based on competitive intelligence in the era of digital economy among sample exporting companies. In order to carry out the research, a qualitative approach was adopted. The method used in ...  Read More

Original Article Digital Content Management
Understanding the cross media electronic marketing process

zohreh arastehfard; Mohammad Aidi; Kambiz Hamidi; Ali Asghari Sarem

Articles in Press, Accepted Manuscript, Available Online from 28 November 2023

https://doi.org/10.22054/dcm.2023.71151.1170

Abstract
  Purpose: The purpose of the research is to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued development. Tools and methods: The method used ...  Read More

Original Article Digital Content Management
Prediction of time series of financial information based on Lyapunov view of information using chaos theory

Mostafa sohouli vahed; Mohammed ali aghaei; Fariborz avazzadeh fath; Ali Pirzad

Articles in Press, Accepted Manuscript, Available Online from 04 December 2023

https://doi.org/10.22054/dcm.2022.70147.1158

Abstract
  The purpose of this research is to provide a solution for predicting time series of financial information based on the Lyapunov representation of information using chaos theory. The research method is practical in terms of purpose and ranks as a descriptive-causal accounting research based on actual ...  Read More

Original Article
Presenting the proposed model of dynamic knowledge management in Iran's government-sponsored organizations

Adel Salvati; simin behjannat; Mohammad Reza Jaber Ansari; Omid mahdieh

Articles in Press, Accepted Manuscript, Available Online from 29 August 2023

https://doi.org/10.22054/dcm.2023.71209.1173

Abstract
  The current research has been done with the aim of providing a model for dynamic knowledge management in Iranian government-sponsored organizations. As regards purpose, the present research is applied , regarding approach it is exploratory-survey, and typically it is qualitative. The statistical population ...  Read More

Original Article
Studying the requirements of the digital interactive and transformational model in the virtual space at the Broadcasting Organization of the Islamic Republic of Iran

Roghaieh Ali Mohammad; Mastoore Ezzatzadeh; Seied Abdollah Sajjadi Jaghargh; Afsaneh Mozaffari

Articles in Press, Accepted Manuscript, Available Online from 29 August 2023

https://doi.org/10.22054/dcm.2023.71274.1175

Abstract
  in the country, has been able to make the most effective contribution to the society. The requirements of activity in the current communication space is nothing but a strong presence in the field of virtual space and social networks, which has not received enough attention from radio and television, ...  Read More

Original Article Digital Content Management
Providing a Framework for Innovative Social Media Marketing Strategies

Mahshid Shahmohamadi; Fereshte Lotfizadeh; Ahmad Rahchamani

Articles in Press, Accepted Manuscript, Available Online from 25 September 2023

https://doi.org/10.22054/dcm.2023.71756.1180

Abstract
  The current research has been done with the aim of providing a framework for innovative social media marketing strategies to deal with the effects of health crises on small and medium-sized companies. This research is applied in terms of purpose, based on a survey-exploratory approach , and typically ...  Read More

Original Article
An Integrative Model of Influencing Factors for E-shopping Using Mobile Apps among Young Iranian Users

seyed mehdi mirmehdi; Faeze Kargar; Behnam Abbasi

Articles in Press, Accepted Manuscript, Available Online from 17 September 2023

https://doi.org/10.22054/dcm.2023.71638.1178

Abstract
  Purpose: The growth of Smartphone applications has helped businesses to transform their ways of doing business. At present, shopping applications have provided an appropriate opportunity for marketers. The present work aimed to assess factors influencing the intention to use shopping applications.Method: ...  Read More

Original Article
The effect of the theory of acceptance and use of augmented reality on the intention to use mobile tourism augmented reality apps: the mediating role of hedonic motivation

Payam Partovinia; Niloofar Abbaspoor

Articles in Press, Accepted Manuscript, Available Online from 29 August 2023

https://doi.org/10.22054/dcm.2023.73454.1200

Abstract
  Today, augmented reality has become one of the most critical technologies in the tourism industry. However, the intention to accept and use tourism augmented reality programs depends on various factors that can be analyzed using the integrated technology acceptance and use theory. On the other hand, ...  Read More

Original Article
Prioritizing Factors Influencing Consumer Buying Behavior In Online Social Media Marketing

Reyhaneh Toudeh Bahambari; Hossein Hakimpour; Mahdi Mahmoodzadeh Vashan; Hamid Rezaeifar

Articles in Press, Accepted Manuscript, Available Online from 29 August 2023

https://doi.org/10.22054/dcm.2023.72082.1190

Abstract
  The study of the factors affecting consumer buying behavior in online environments is taking on a more detailed form every day. For this purpose, the present study was conducted with the aim of prioritizing the factors affecting consumer buying behavior in online social media marketing. The analysis ...  Read More

Original Article
Presenting the compulsory purchase model of consumers with internet advertising of digital content in the television shopping industry of the country

Ehsan Mohammadi Bajgiran; Ali HosseinZadeh; Vahid Sanavi Garosian

Articles in Press, Accepted Manuscript, Available Online from 08 June 2023

https://doi.org/10.22054/dcm.2023.73463.1202

Abstract
  The main goal of the current research was to present the pattern of forced purchase by consumers with internet advertisements of digital content in the television shopping industry of the country. The research method of this research was integrated (qualitative-quantitative) and practical in terms of ...  Read More

Original Article Digital Content Management
Validation of the structural model of open data governance in line with the health of the administrative system in e-government in government organizations

Masoud Ahmadi Ahmadi; ahmad sami; Changiz Mohammadizadeh

Articles in Press, Accepted Manuscript, Available Online from 17 September 2023

https://doi.org/10.22054/dcm.2023.74939.1208

Abstract
  The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations. This research was based on a practical purpose and based on a descriptive survey implementation ...  Read More

Original Article Digital Content Management
Essential for Organizational Development

Badralsadat Sahafi

Articles in Press, Accepted Manuscript, Available Online from 02 October 2023

https://doi.org/10.22054/dcm.2022.68206.1096

Abstract
  Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. ...  Read More

Original Article Digital Content Management
Improving Mobile Government Service Delivery in Iran, Qualitative Analysis of Experts

Elia Borhanzadeh; Reza Vaezi; Habibollah Roodsaz; Ghodsi Bayat

Articles in Press, Accepted Manuscript, Available Online from 16 October 2023

https://doi.org/10.22054/dcm.2023.76150.1218

Abstract
  Purpose: The present study aimed to improve the quality of delivering government services by identifying the main components of the personalization of the m-government in Iran. Method: Qualitative approach and exploratory research is applied. Data is gathered by targeted sampling and semi-structured ...  Read More

Original Article Digital Content Management
Designing a Model of Human Resources Capabilities with an Emphasis on Knowledge Management (Relying on Digital Information Management) in Iran Oil Terminals Company

Rahim Vejdan; Morteza Hazrati * (corresponding author); Badri Abbasi; Mousa Rezvani Chaman Zamin; Mehran Nasirzad

Articles in Press, Accepted Manuscript, Available Online from 17 October 2023

https://doi.org/10.22054/dcm.2023.75903.1215

Abstract
  The main goal of the current research is to design a model of human resource capabilities with emphasis on knowledge management (relying on digital information management) in Iran Oil Terminals Company. This research is descriptive-survey research in terms of research implementation method, cross-sectional ...  Read More

Original Article
Investigating factors affecting the provision of information resources services in the central libraries of medical sciences universities: voices from Iran libraries of medical sciences

Tayebeh Khajeh; Alireza Isfandyari Moghaddam; Behrooz Bayat; Fariborz Doroudi

Articles in Press, Accepted Manuscript, Available Online from 30 August 2023

https://doi.org/10.22054/dcm.2022.69298.1139

Abstract
  Purpose: libraries of medical sciences universities have much more diverse goals and services beyond public imagination, so providing services related to information resources is one of the most important challenges facing these organizations. Methodology: This study is descriptive-analytical based on ...  Read More

Original Article Digital Content Management
Presenting a model of organizational vitality with a positive organizational behavior approach in the Digital Management Era (Meta-synthesis approach)

fahimeh kokabi Boroujerdi; Majid Jahangir Fard; Ali Mehdizadeh; Farshad Haj Alian

Articles in Press, Accepted Manuscript, Available Online from 21 October 2023

https://doi.org/10.22054/dcm.2023.75345.1211

Abstract
  The aim of this study was to provide a model of organizational vitality with a positive organizational behavior approach in the digital management era (Meta-synthesis approach). For this purpose, the results and findings of the previous research have been systematically evaluated and analyzed with the ...  Read More

Original Article Digital Content Management
Digital content management in a research-oriented organization

Hamidreza Radfar

Articles in Press, Accepted Manuscript, Available Online from 12 February 2024

https://doi.org/10.22054/dcm.2024.76207.1219

Abstract
  Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content. Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. ...  Read More

Original Article Digital Content Management
Quantitative Explanation the Position of Electronic ‎Recommendation Advertising Strategy among ‎Advertising Strategies in Shaping the Mental Image of ‎Bank Customers

Roholah hosseini; Taher Fatahi

Articles in Press, Accepted Manuscript, Available Online from 23 April 2024

https://doi.org/10.22054/dcm.2024.74432.1206

Abstract
  Purpose: The customer’s behavior is influenced by their mental image ‎of the Banks. Information resources are one of the factors that shape ‎this mental image. electronic word of mouth(eWOM) is considered a ‎powerful advertising tool and also an important and influential resource ‎of ...  Read More

Original Article Digital Content Management
Evaluating User Interfaces of Some Digital Libraries Worldwide for Proposing Criteria for User Interface

Saeed Ghaffari; Masoud Bakhtiari

Articles in Press, Accepted Manuscript, Available Online from 01 May 2024

https://doi.org/10.22054/dcm.2024.78236.1236

Abstract
  Abstract The purpose of this research is to evaluate user interface in English web pages of selected national digital libraries based on the existent criterias in the resources for proposing a suitable interface for digital library of Payame Noor University. The method of research was according to survey ...  Read More

Original Article Digital Content Management
Identifying the antecedents and consequences of digital content marketing in online insurance companies

azam Rahiminik; Seyed Mehdi Vahabi; Seyed Abbas Heydari

Articles in Press, Accepted Manuscript, Available Online from 01 May 2024

https://doi.org/10.22054/dcm.2024.76048.1217

Abstract
  The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies. The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis ...  Read More

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