Editor-in-Chief Lecture
Digital Content Management and Virtual Learning

Mohammad Hassanzadeh

Volume 4, Issue 6 , January 2023


  For years, virtual learning has been proposed as a dominant approach to overcome the limitations of traditional education. The spread of emerging technologies and the connection of citizens to the Internet  has made virtual courses much more accesible than before. As the citizens of the third millennium ...  Read More

Original Article
A Mixed Methods Approach to Social Control of Cybercultural Transgressions: An Iranian Perspective

Shalaleh Meraji Oskuie; Kamran Mohamadkhani; Ali Delavar; Ali Akbar Farhangi

Volume 4, Issue 6 , January 2023, Pages 1-30


  Cyber transgressions (non-normative behaviors, attitudes and conditions) are growing, hence we employed a three-study exploratory sequential mixed method designed to make a taxonomy of Instagram cybercultural transgressions, and cyber social control means; to examine the effects of low self-control, ...  Read More

Original Article
Smart City Planning Futures Studies

Mohammadreza Hasanpour

Volume 4, Issue 6 , January 2023, Pages 31-57


  The present study was conducted to identify the future dimensions of smart city planning research. Participants in this study were municipal managers and urban planners with at least 15 years of experience and a master's degree or higher. Individuals were selected by purposive sampling. Sampling was ...  Read More

Original Article
Identification of Gamification Components In Association With User`s Experience In The Services Of Digital Libraries

Mitra Samiei; Reza Rajabali Beglou; Fateme Tak

Volume 4, Issue 6 , January 2023, Pages 59-83


  The present research has been done with a view to identifying gamification components in association with users' experience in the services of digital libraries. Typically, the research method has been a developmental and systematic review, and essentially an analytic one. The data collection was carried ...  Read More

Original Article
Nothing's for Free: Identifying the Most Important Content Monetization Mechanics in Mobile Games

Kobra Bakhshizadeh Borj; Hamed Nasiri; Ali Akbari

Volume 4, Issue 6 , January 2023, Pages 85-112


  Mobile games are getting a lot of attention as a content-based sector of the digital economy. Especially considering "Free with In-App Purchase" as the mainstream business model of these games, designing the right economic structure to monetize the content of mobile games is crucial. However, there is ...  Read More

Original Article
Presenting the Role-Playing Model of Municipalities in Dealing with Infectious Diseases Based on Digital Developments

Mohammad Mirehei; Yousef Ashrafi; AbdolReza Jafarinahr

Volume 4, Issue 6 , January 2023, Pages 113-131


  The purpose of this study was to present a role-playing model for municipalities in dealing with infectious diseases based on digital developments. The content analysis method has been used to identify the adaptation indicators of the role-playing model of municipalities about infectious diseases. The ...  Read More

Original Article
Providing a Model for Improving the E-Banking Customer Experience Using Digital Marketing Tools (Approach to Enriching the Value of Digital Banking During the Outbreak of Infectious Diseases)

Mohammad Ali Ghazi Kelahroodi; Farshad Faezi Razi; Younos Vakil Alroaia

Volume 4, Issue 6 , January 2023, Pages 133-154


  The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive ...  Read More

Original Article
Modeling Digital Investment Satisfaction Based on Accounting Information, Information Asymmetry and Individual Values

Mohammad Reza Mohammadi; Mahdi Beshkooh; Kumars Biglar

Volume 4, Issue 6 , January 2023, Pages 155-173


  The beha ioral decision-making process of indi iduals highlights the importance of in estors' feelings and their correlation with the real economy. The purpose of this study was to model Digital in estment satisfaction based on accounting information, information asymmetry, and indi idual  alues. ...  Read More

Original Article
The Conceptual Model for the Digital Content Marketing of Social Media to Boost Green Marketing

Suma Mozaffari; Soleyman Iranzade; Hossein Gharabeygloo; Reza Ranjpoor

Volume 4, Issue 6 , January 2023, Pages 175-196


  The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis ...  Read More

Original Article
Providing a Framework for Virtual Reality Functions in B2B Business Customer Journey with a Focus on Immersion Features

Zahra Nikoosefat; Pejman Jafary; Farid Ahmadi

Volume 4, Issue 6 , January 2023, Pages 197-224


  Due to the dispersion of these functions in the literature and their anonymity, the purpose of this study is to identify the functions of virtual reality immersion feature in B2B business customer journey and provide a framework. The concept of these functions involves the three stages: before the purchase, ...  Read More

Original Article
Designing a Comprehensive Model for Developing a Smart Organizational Knowledge Map: A Hyper-Hybrid Approach Based on Meta-Ethnography

Dariush Mehrzadian; Hamid Reza Yazdani; Meysam Shahbazi; Hasan Zarei Matin

Volume 4, Issue 6 , January 2023, Pages 225-252


  This study aimed to design a comprehensive model for intelligent organizational knowledge mapping with a hyper-hybrid approach based on meta-ethnography. In this article, various sources and theories about the knowledge map have been examined and analyzed using the meta-combined and meta-ethnography ...  Read More

Original Article
Analysis of the Behavior of Tourists in Iran Based on Data Mining and Search Rate on Google

Mahrokh Makhsoos; Naderehosadat Najafizadeh; Habibollah Javanmard

Volume 4, Issue 6 , January 2023, Pages 253-270


  Understanding tourist behavior is a requirement for marketing planning for the supply of goods and services to satisfy tourists. Nowadays, many tourists decide to travel to any place by searching through internet explorers. The present study was conducted with the aim of analyzing the behavior of tourists ...  Read More

Original Article
Factors Underpinning Security and Privacy in the Development of Virtual Banking in Iran

Monireh Akbari; Mahdi Mahmoodzadeh Vashan; Hossein Hakimpour

Volume 4, Issue 6 , January 2023, Pages 271-285


  This study aimed to identify the factors affecting security and privacy in the development of virtual banking in Iran using a thematic pluralistic research methodology. First, the elements constituting cooperation were identified in a library study. Then, in-depth interviews were conducted with 20 scholars ...  Read More

Original Article
Integration of Sustainability in Small Business Digital Marketing: A Qualitative Study

Nasim Rahmani; Shadan Vahabzadeh Munshi; Hormoz Mehrani

Volume 4, Issue 6 , January 2023, Pages 287-309


  This study aims to design a local model of social responsibility in digital marketing in small online retail businesses in Iran. The present research is  applied  in terms of purpose and a qualitative research  in terms of data collection method. The statistical population in the qualitative ...  Read More

Original Article
Providing Smart Model of Professional Skills Development of Secondary Education in Tehran

Hasan Najafi; Muslim Ghobadian; Ebrahim Pour Hosseini

Volume 4, Issue 6 , January 2023, Pages 311-333


  The present study was aimed at providing a smart model of professional development of second high school principals in Tehran province. This study was based on  a combined strategy of successive explorations. The research method was qualitative case study and in the form of content analysis. The ...  Read More

Original Article
Providing a Conceptual Framework for Electronic Education System of Higher Education Institutions in the Iran

Saheb Ahmadi; Jafar Gharemani; Yadolah AbbasZadeh Sahroun

Volume 4, Issue 6 , January 2023, Pages 335-365


  The purpose of this study is to provide a conceptual framework for the e-learning system of higher education institutions in the Iran, based on the views of experts related to the field of e-learning at the level of higher education institutions and prioritizing factors over each other. The present study ...  Read More

Original Article
Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance

hamid Poorahmadi Hooshmand; Hossein Budaghi Khajeh Nobar; Parvaneh Gelard; Reza Rostamzadeh

Volume 4, Issue 6 , January 2023, Pages 367-394


  The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose. Subjects in qualitative research are people living in the cities of Nowshahr, Chalous, and Tonekabon, whose sample size in the qualitative ...  Read More

Original Article
A Critical Review and Evaluation of the Textbook Entitled Designing the Digital Library Based on the Standards and Criteria of University Textbooks

Zeinab Papi

Volume 4, Issue 6 , January 2023, Pages 395-413


  Objective: The purpose of this study was analytical review of the book Designing the Digital Library, written by Mehdi Alipoor-Hafezi and published by SAMT in 2019 based on the criteria and standards of the university textbooks. The type of research was applied in terms of  purpose. As regarded ...  Read More