Document Type : Original Article

Authors

1 PhD student in accounting, Islamic Azad University, Qazvin Branch, Qazvin, Iran

2 Assistant Professor, Department of Accounting, Islamic Azad University, Qazvin Branch, Qazvin, Iran

3 Assistant Professor, Department of Accounting , Islamic Azad University, Qazvin Branch, Qazvin, Iran

Abstract

The beha ioral decision-making process of indi iduals highlights the importance of in estors' feelings and their correlation with the real economy. The purpose of this study was to model Digital in estment satisfaction based on accounting information, information asymmetry, and indi idual  alues. Qualitati e methodology was used to answer the research question. Furthermore, in terms of research philosophy, the present research is in the category of positi ist paradigm and practical type, and in terms of qualitati e and quantitati e research, it has an inducti e and deducti e approach and a sur ey strategy. This research is exploratory in terms of purpose ,that is to say, it explores  ariables and their causal relationship. The required information was collected through inter iews with experts and ATLAS.ti 9 software was used qualitati ely. The research population included financial and management experts of companies listed on the Tehran Stock Exchange. By analyzing the data collected in the research, a total of 23 categories and 252 and finally 127 concepts were identified and extracted. Selecti e coding and axial coding were also performed. Among the identified factors, the axial coding paradigm was performed and based on that, the linear relationship between research categories was determined, including causal conditions, axial categories, underlying conditions, inter ening conditions, strategies, and consequences. One Judicious leader for the more part for settlement on a decision focused on certain rationale and systematically decision-taking methodology. Because of the recent budgetary emergency worldwide, the  enture choices are considered one of the essential assignments in the e eryday life.

Keywords

Alam, S.  Ali, M. Omar, N. A. Hussain, W. M. H. W. (2020). Customer satisfaction in online shopping in growing markets: An empirical study. International Journal of Asian Business and Information Management (IJABIM), 11(1), 78-91.
Alijani, M., Banimahd, B., Madanchi, M. (2019). Study and Research on the SixYear Process of Bitcoin Price and Return. Ad ances in Mathematical Finance and Applications, 4(1): 45-54
Ansong, A.  Agyemang, O. S. (2016). Firm reputation and financial performance of SMEs: The Ghanaian perspecti e. EuroMed Journal of Management, 1(3), 237-251
Aydemir, S. Aren, S. (2017). Do the effects of indi idual factors on financial risk-takingbeha ior di ersify with financial literacy? Emerlad Publishing Limited, 281: 368-492
Bakar, S. Chui, Y. A. (2016). The Impact of Psychological Factors on In estors’ Decision Making in Malaysian Stock Market: A Case of Klang  alley and Pahang, Procedia Economics and Finance, 35: 319-328
Balcilar, M. Demirer, R. (2015). Effect of Global Shocks and  olatility on Herd Beha ior in an Emerging Market: E idence from Borsa Istanbul. Emerging Markets Finance and Trade, 51(1): 140-159.
Bolomope, M. Amidu, A.-R. Filippo a, O.  Le y, D. (2021). Property in estment decision-making beha iour amidst market disruptions: an institutional perspecti e. Property Management,  ol. 39 (1):  1-21.
Bucaro, A. (2020). Enhancing auditors' critical thinking in audits of complex estimates. Accounting, Organizations and Society, 4(2):  1-15.
Clarke, A. E. (2005). Situational analysis: Grounded theory after the postmodern turn.Thousand Oaks, CA: SAGE
Creswell, J. W (2007). Designing and conducting mixed method research. Thousand Oaks, CA: Sage
Dyhrberg, A. H. (2016). Bitcoin, Gold and the Dollar: a GARCH  olatility Analysis. Finance Research Letters, 16:  85-92.
Gelderman, M. (1998). The relation between user satisfaction, usage of information systems and performance. Information & management, 34(1):  11-18.
Guo, M. S.  Wood, R. E. (2017). Unpacking mental models through laboratory experiments. System Dynamics Re iew, 32(2): 99-127
Haritha, P.H. Uchil, R. (2020). Influence of in estor sentiment and its antecedent on in estment decision-making using partial least square technique. Management Research Re iew, 43(11): 1441-1459
Hileman, G.  Rauchs, M. (2017). Global Cryptocurrency Benchmarking Study. Cambridge Centre for Alternati e Finance.
Hu, J. Quan, L. Wu, Y. Zhu, J., Deng, M., Tang, S., & Zhang, W. (2021). Financial Self-Efficacy and General Life Satisfaction: The Sequential Mediating Role of High Standards Tendency and In estment Satisfaction. Frontiers in Psychology, 12(3): 853-860.
Kamran Rad, S. Darabi, R. Imam  erdi, G. Jafari, M. (2019). The role of accounting information quality in the case of modernization bias in in estors' beha ior. Journal of Accounting Knowledge, 10(3): 29-62. [In Persian]
Khilar, R.P. Singh, S. (2020). Role of Emotional Bias on In estment Decision from Beha ioural Finance Perspecti e. International Journal of Scientific and Technology Research, 9(3):  11-25.
Kim, K.  Nofsinger, J. R. (2008). Beha ioral finance in Asia, Pacific Basin Finance Journal, 16(2): 1-7.
Lusardi, A. Mitchell, O. S. (2007). Financial literacy and retirement planning: New e idence from the Rand American Life Panel. Michigan Retirement Research Center Research Paper, 14(3): 157-168.
Metawa, N.  Kabir, H. Metawa, M. Faisal, S. (2019). Impact of beha ioral factors on in estors’ financial decisions: case of the Egyptian stock market. International Journal of Islamic and Middle Eastern Finance and Managemen, 6(3): 40-48.
Newton. C., Ir ing. K., Thomas. D. (2015). The  alue of Financial Planning Ad ice: Process and Outcome Effects on Consumer Well-being, Business School, 2(1): 1-12.
Oprean, C. (2014). Effects of Beha ioral Factors on Human Financial Decisions. Procedia Economics and Finance, 16 (1):  458-463
Parker, D. (2016). Property in estment decision making by Australian unlisted property funds: An exploratory study", Property Management,  ol. 34 (5): 381-395.
Richardson, M. Prinz, A. (2020) Beha ioral dynamics of tax e asion, A sur ey. Journal of Economic Psychology Beha ioral, In Press, Corrected Proof.
Sachde a, M., Lehal, R., Gupta, S. and Gupta, S. (2022). Influence of contextual factors on in estment decision-making: a fuzzy-AHP approach. Journal of Asia Business Studies,  ol. ahead-of-print No. ahead-of-print. 
Saddique, F. Mushtaq, N. Mehmod, R. (2021). The Effects of Information Asymmetry, Accounting Information and Personal  alues on In estment Satisfaction Mediating by Direct In estment Decision Makers. Psychology and education, 58 (1): 4225-4252.
Shukla, A. (2021). Beha ioural Biases and its Implications on In estment Decision-Making: A Literature Re iew, Palarch’s Journal of Archaeology of Egypt/Egyptology, 18(10), 311-319
Stranieri, S.  aracca, A. Casati, M., Capri, E. and Soregaroli, C. (2022). Adopting en ironmentally-friendly certifications: Transaction cost and capabilities perspecti es within the Italian wine supply chain, Supply Chain Management, 27 (7): 33-48
Strauss, A.  Corbin, J. (1998). Basics of qualitati e research techniques. Sage publications Thousand Oaks, CA.
Strauss, A.L. (1987). Qualitati e Analysis for Social Scientists. Cambridge: Cambridge Uni ersity Press.
Syed, Z. A., Maqsood, A., Faisal, M. (2018). Heuristic Biases in In estment Decision- Making and Percei ed Market Efficiency: A sur ey at the Pakistan Stock Exchange. Qualitati e Research in Financial Markets, 10(1): 85-110.
Tauni, M. Rao, Z. Fang, H.  GAO, M. (2017). Does in estor personality moderate the relationship between information sources and trading beha ior? E idence from Chinese stock market. Managerial Finance, 43(1): 1-38.
Ton, H. T. H., Nguyen, T. M. P. (2014). The impact of demographical factors on in estment decision: a study of  ietnam stock market. International Journal of Economics and Finance, 6(11): 83-89.
Trönnberg, C. C.  Hemlin, S. (2019). Challenging in estment decision-making in pension funds. Qualitati e Research in Financial Markets,  ol. ahead-of-print No. ahead-of-print.  Upadhyay, D.  Shah, P. (2019). A Study on Beha ioural Finance in In estment Decisions of In estors in Ahmedabad. International Journal of No el Research and De elopment, 4 (7), pp, 1-12. 
 an de Klashorst, B. (2018).  olatility Spillo ers and Other Market Dynamics between cryptocurrencies and The Equity Marketz. Workong paper
Yermack, D. (2015). Is Bitcoin a Real Currency? An Economic Appraisal. In Handbook of Digital Currency, 31-43