Badralsadat Sahafi; Zahra Jamebozorg
Abstract
Purpose: The primary objective of this research was to integrate ChatGPT, an advanced artificial intelligence language model, into distance science education. By addressing the specific challenges inherent in online learning environments, this study aims to investigate how technological advancements, ...
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Purpose: The primary objective of this research was to integrate ChatGPT, an advanced artificial intelligence language model, into distance science education. By addressing the specific challenges inherent in online learning environments, this study aims to investigate how technological advancements, such as ChatGPT, can effectively enhance the management and overall quality of distance education experiences.
Method: This qualitative, exploratory study aimed to provide a comprehensive understanding of the potential applications of ChatGPT in distance science education. This study identifies the various interactions that can occur in distance education and describes and evaluates the input and output instructions associated with each interaction. The chat bot used is https://chatbot.theb.ai and A biology tutoring platform uses ChatGPT to provide personalized support to students working on biology issues or concepts.
Findings: Based on the results, the artificial intelligence can play an important role in improving distance science education. Furthermore, this study highlights the importance of developing metacognitive skills among learners and encourages educators to seek professional development opportunities to enhance the quality and engagement of distance science education. This study emphasizes the need for careful planning, research, design, evaluation, management, and responsible application of AI technology in distance education.
Conclusion: This study was concluded that ChatGPT could be very useful for both learners and educators in distance education. This research showcases the innovative results facilitated by ChatGPT and provides valuable insights and practical guidance for educators, researchers, and policy makers on the effective use of AI technologies in distance science education.
Mohammad Ali Ghazi Kelahroodi; Farshad Faezi Razi; Younos Vakil Alroaia
Abstract
The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive ...
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The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive and the implementation approach is qualitative; In this regard, the case study method has been used. This research is descriptive-exploratory in terms of purpose and in terms of time, it is in the field of cross-sectional studies. The qualitative methodology of grounded theory analysis by Strauss and Corbin (2007) was used to answer the research question. This research has been done inductively and based on a survey procedure. The experts were the managers of reputable Iranian banks. Based on systematic sampling, 14 people were selected. The research tool was a semi-structured interview with questions related to the purpose of the research. Interviews were analyzed using AtlasTi version 10 software. Based on the designed model, 6 categories for causal factors (appropriate decision making, time management, digitization effects, cost management, business trends, and relationship management), 2 categories for contextual conditions (digital tools and digital economy), 2 categories for intervening conditions (individual and environmental factors), 3 categories for strategy (creativity, culture development, and digital context), 3 categories for outcomes (banking industry prosperity, customer satisfaction, and economic productivity) were identified.
Seyed Mehdi Mirmehdi; Faeze Kargar; Behnam Abbasi
Abstract
Purpose: The growth of Smartphone applications has led to the development and transformation of business sector. The present work aimed to assess factors influencing the intention to use shopping applications.Method: A structural model was formulated for analyzing and testing the existing factors ...
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Purpose: The growth of Smartphone applications has led to the development and transformation of business sector. The present work aimed to assess factors influencing the intention to use shopping applications.Method: A structural model was formulated for analyzing and testing the existing factors among shopping application users. The statistical population of the research comprised of the users of shopping applications in a public university in Iran. This study employed a questionnaire survey, which consisted of two sections. The first section included general demographic details of the target respondents, while the second section comprised 30 items to measure the constructs of our conceptual model. All items of constructs were adopted from previous literature. A total of 288 questionnaires provided usable data.Findings: The results revealed that factors such as Convenience, Perceived Ease of Use, Trust, and Perceived usefulness affect the intention to use shopping applications, while factors such as Perceived Innovativeness, Perceived Risk, Perceived Enjoyment, and Social Influence were found to be non-influential.Conclusion: This research was conducted based on a comprehensive review of the research literature and identification of influential constructs with the approach of creating an integrated model of factors affecting the intention to use shopping applications. Based on the research results, focusing on ease of use and creating the experience of perceived usefulness along with the use of tools that lead to the improvement of trust is critical for practitioners.
Sakineh Bakhtiari; Shahram Ranjdoost; Ghafar Tari
Abstract
Purpose: The present study aimed to provide a jihadi management model to align the goals of Iranian Schools in the Digital Age, which was inevitable during the corona pandemic.Method: The grounded theory method has been used due to the lack of a codified model of jihadi management. The statistical population ...
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Purpose: The present study aimed to provide a jihadi management model to align the goals of Iranian Schools in the Digital Age, which was inevitable during the corona pandemic.Method: The grounded theory method has been used due to the lack of a codified model of jihadi management. The statistical population was experts and professors in the field of education and the system of education. The snowball technique was used to sample the population. A total of 11 education experts were interviewed. In the data research, the researcher performed data analysis including open coding, axial coding, and selective coding simultaneously with the data collection stage which was performed using a semi-structured interview. Reliability, data originality, relevance, and reliability were used to assess validity and reliability.Findings: The findings showed that 15 main and pivotal categories led to the design of the jihadi management model of education. Categories based on causal, contextual, intervention and consequences include jihad-centered culture, jihadist structure, jihadist growth-oriented, jihadist-centered education, jihadist meritocracy, spiritual values, society supporting jihadism, revolutionary and pragmatic culture, the adaptation of jihad-centered Administrative system, rule of law based on jihad, job coordination with jihad, family and cultural education, teaching jihad principles, monitoring, and evaluation, and developing a jihad-centered structure.Conclusion: Therefore, for proper jihadi management in schools, various factors are involved that provide the basis for management. Also, the need for this type of jihadi management and training is felt more in our country.
Niloofar Abbaspoor; Rasoul Mohammad Ali Pour; Fatemeh Bagheri
Abstract
Background: Official websites of tourism destinations provide an important digital content and are considered as widely-used tools of introducing destinations and presenting tourism products to the potential tourists. Improving the usability of websites helps the tourism destinations in achieving their ...
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Background: Official websites of tourism destinations provide an important digital content and are considered as widely-used tools of introducing destinations and presenting tourism products to the potential tourists. Improving the usability of websites helps the tourism destinations in achieving their goals. Websites usability is measured based on different criteria.Purpose: This paper evaluates and compares the usability of Iran and Malaysia official tourism destination websites –which are regarded as quite comparable in their tourism products and market- using seven criteria of content, visual attractiveness, infrastructure, interaction and responsiveness, navigation, customization, and product provision.Method: In order to do this evaluation, pairwise comparison questionnaires of the criteria were developed based on DEMATEL and ANP techniques and were answered online by 10 tourism experts in Iran. Websites’ usability analysis was performed using a combination of two MCDM (Multiple Criteria Decision Making) techniques that are DEMATEL and ANP so that the causal relations of the criteria are identified along with the ranking of their significance.Findings: The findings of the research show “infrastructure” as the dispatcher criterion, “product provision” as the receiver, and “content” as the most important criterion in the usability of tourism destinations’ websites. The findings also revealed the superiority of Malaysia’s official tourism website as compared to that of Iran.
Golnoush Diyanat; Mohammad Zerehsaz
Abstract
The purpose of this study is to identify the components of information illustration related to user experience in the digital library of Allameh Tabatabai University. The research method is thinking aloud protocol and with a qualitative approach. The study population was undergraduate, graduate and doctoral ...
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The purpose of this study is to identify the components of information illustration related to user experience in the digital library of Allameh Tabatabai University. The research method is thinking aloud protocol and with a qualitative approach. The study population was undergraduate, graduate and doctoral students who were purposefully selected as a sample population of 30 people. Data collection was performed using Morae software, face-to-face observation, researcher's notebook and users' audio files.Findings show that elements such as fonts, color combinations, graphic images and their placement and arrangement in library pages have been of interest to users. Problems include not knowing how to use advanced search, as well as the use of a number of image icons. Based on the evidence, elements such as fonts, color combinations, graphic images, and their placement on page have been important to users. Users considered the suggestion of using animated visual symbols to be necessary to make the appearance attractive and facilitate users' information-seeking behavior, which to a large extent overlaps with and is in line with the principles and basis of information visualization. In this way, the use of eye-catching tools such as blinking characters, in turn, can play a key role in identifying important parts. Using fewer visual elements on the front page to increase the focus of the front page, using navigation features on the search page, and displaying a sequence of retrieved records on the results page were some of the common points that users mentioned.
Mohammadreza Hasanpour
Abstract
Background: The rapid growth of COVID-19 disease in recent days has led to the rapid development of mobile health applications.Objective: This study aims to evaluate the quality of applications which provide information related to Coronavirus in Iran.Method: A systematic search has been conducted in ...
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Background: The rapid growth of COVID-19 disease in recent days has led to the rapid development of mobile health applications.Objective: This study aims to evaluate the quality of applications which provide information related to Coronavirus in Iran.Method: A systematic search has been conducted in Cafebazaar (Iranian app store) between May-October 2020. The Mobile Application Ranking Scale (MARS) is used to evaluate mobile applications and includes 23 items.Result: After limiting Apps to the criteria specified in the systematic search, 13 mobile applications were downloaded from Bazaar Cafe, which have been evaluated in terms of functionality, engagement, aesthetics, information, and subjectivity. In general, the Apps analyzed in this article are in poor condition in terms of quality. The highest rated app is Mask (2.69) and the lowest score is for Corona (Statistics, video, map) (1.47).Conclusion: The findings of this study showed that coronavirus applications designed in Iran are not in a favorable position in terms of MARS indicators. The lowest average was related to the information indicator. This shows that there is no professionalism in designing applications and it is necessary to pay special attention to evidence-based information in designing self-care and prevention programs of COVID-19.
Mohammad Reza Mohammadi; Mahdi Beshkooh; Kumars Biglar
Abstract
The beha ioral decision-making process of indi iduals highlights the importance of in estors' feelings and their correlation with the real economy. The purpose of this study was to model Digital in estment satisfaction based on accounting information, information asymmetry, and indi idual alues. ...
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The beha ioral decision-making process of indi iduals highlights the importance of in estors' feelings and their correlation with the real economy. The purpose of this study was to model Digital in estment satisfaction based on accounting information, information asymmetry, and indi idual alues. Qualitati e methodology was used to answer the research question. Furthermore, in terms of research philosophy, the present research is in the category of positi ist paradigm and practical type, and in terms of qualitati e and quantitati e research, it has an inducti e and deducti e approach and a sur ey strategy. This research is exploratory in terms of purpose ,that is to say, it explores ariables and their causal relationship. The required information was collected through inter iews with experts and ATLAS.ti 9 software was used qualitati ely. The research population included financial and management experts of companies listed on the Tehran Stock Exchange. By analyzing the data collected in the research, a total of 23 categories and 252 and finally 127 concepts were identified and extracted. Selecti e coding and axial coding were also performed. Among the identified factors, the axial coding paradigm was performed and based on that, the linear relationship between research categories was determined, including causal conditions, axial categories, underlying conditions, inter ening conditions, strategies, and consequences. One Judicious leader for the more part for settlement on a decision focused on certain rationale and systematically decision-taking methodology. Because of the recent budgetary emergency worldwide, the enture choices are considered one of the essential assignments in the e eryday life.
MD SOLEMAN PHARCY
Abstract
Explosion of information and the continuous necessitate for its effective dissemination to the appropriate users at the right time have created a dilemma for the libraries. It’s become enormously complicated to competently handle and manage the ever-growing volume of digital information and accommodate ...
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Explosion of information and the continuous necessitate for its effective dissemination to the appropriate users at the right time have created a dilemma for the libraries. It’s become enormously complicated to competently handle and manage the ever-growing volume of digital information and accommodate to the knowledge needs of the users. To solve these problems, libraries are converting their useful resources into digital form and trying to place it on the websites for information sharing. Digital Libraries help the users to access an organized and coherent repository of knowledge and information regardless of their physical location and time and various remote location. The learners can be networked through computers, laptop, mobile and other devices to make a virtual library. Digital Library Software is an important requirement for the creation of a digital library. Various open-source digital library software is available today to serve this purpose. An attempt has been made in this article to explain various kind of Open Source Digital Library Software.
Zohreh Arastehfard; Mohammad Aidi; Kambiz Hamidi; Ali Asghari Sarem
Abstract
Purpose: The purpose of the research was to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued developmentMethod: this research conducted using ...
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Purpose: The purpose of the research was to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued developmentMethod: this research conducted using Grounded theory analysis. Snowball or targeted sampling is utilized to gather the required data. The qualitative part of this study was conducted based on the viewpoints of 24 university professors, marketing activists, experts, elites, managers, and employees of insurance companies. Collected interviews were analyzed in MAXQDA software. To achieve this goal, the collected interviews are evaluated using different coding methods as the main process. The interviews were entered into the MAXQDA software. Coding in data theory methodology is a process of conceptual abstraction by assigning general concepts (codes) to individual occurrences in the data.Findings: Based on the analysis, 104 primary codes, 18 core categories have been identified in 6 categories of the foundation's data. With the emergence of electronic commerce, organizations are changing their business. The proposed model shows that the digital era has changed the expectations of customers from communication with brands. Before social networks, mass media communication channels such as television and radio to brand managers. It allowed them to communicate with consumersConclusion: In the present research, based on the participants' viewpoints, the categories of management factors challenge, financial potential, communication potential, customer characteristics and welfare and comfort, finally, marketing techniques have been identified and it has been related to another broader category called causal conditions. Information technology and targeted marketing were identified as background conditions. Environmental factors and psychological factors of the clients were identified as intervening conditions. Research strategies include business improvement, knowledge and education, and finally innovation and creativity. Outcomes include customer loyalty, sustainability in customer relationships with the product and social media, beneficial word-of-mouth and viral advertising, customer satisfaction, and purchase intent.
Zahra Gholamzadeh; Abbas Khamseh; Mohammadreza Parsanejad
Abstract
Purpose: The purpose of the current research is to extract the components and dimensions of digital transformation and determine the levels and sequence of dimensions in Iran's education and upbringing, for the planning and implementation roadmap.Method: This research has a mixed approach (qualitative-quantitative). ...
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Purpose: The purpose of the current research is to extract the components and dimensions of digital transformation and determine the levels and sequence of dimensions in Iran's education and upbringing, for the planning and implementation roadmap.Method: This research has a mixed approach (qualitative-quantitative). The qualitative section was able to extract the components of digital transformation by searching for authentic Persian and English articles published in the last ten years. With the help of seven experts, the digital transformation components were classified into eight dimensions in the form of 109 identified sub-components using the ISM method. Dimension levels were determined by SSIM matrix calculations in the quantitative part. MICMAC software version 5.3.0 was used to calculate the impact of relationships.Findings: Based on the opinion of experts and the results of ISM calculations, the identified dimensions including: institutional, education, technology, infrastructural, social, cultural and economic were placed in four levels.Conclusion: According to experts, the institutional dimension, being placed at the fourth level, has the greatest impact on digital transformation in Iran's education. Therefore, it is one of the key dimensions to achieve digital educational transformation that is placed at the first level of the model. According to the results of ISM, the economic and cultural dimensions were placed at the third level. Also, in analyzing the impact of relationships between dimensions using MICMAC software, the results indicate that the institutional dimension has a significant impact on infrastructure development.
Mohammadreza Erfani; Shaghayegh Vahdat; Mohammad Bazyar
Abstract
Purpose: The purpose of this study is to provide a model for the participation of health donors in the direction of digital health developments. There are different types of this partnership, which necessitates the goal of this paper.Method: This research has been done qualitatively and it is exploratory. ...
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Purpose: The purpose of this study is to provide a model for the participation of health donors in the direction of digital health developments. There are different types of this partnership, which necessitates the goal of this paper.Method: This research has been done qualitatively and it is exploratory. Theme analysis technique has been used. Also, by examining different patterns related to charitable affairs in the country and abroad, a preliminary pattern was drawn by reviewing domestic and foreign studies. Using the snowball technique, 47 experts were selected in the qualitative section. Using semi-structured interview tools, 47 experts and philanthropists in Fars province were interviewed. The software used is ATLAS TI.Findings: Based on the results, 51 codes were identified. These 51 codes were divided into 8 categories of primary content. These 8 themes are codified plan and roadmap, interaction with donors in policy-making, providing legal facilities to donors, streamlining laws for donors, helping with education in the health sector, creating a culture for health, and spending financial resources in the sectors. Priority is given to costs in the prevention department commensurate with the treatment.Conclusion: Based on the designed model, creating strategy and planning, education and culture, ease of laws and regulations, as well as planning financial resources play an important role in managing the participation of health donors. With clear planning of health programs, benefactors see the clarity of decisions.
Niloufar Hadianfar
Abstract
Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process ...
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Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among tourists and provide them with customized and personalized offers. These activities can ultimately lead to enhanced destination brand equity.Purpose: The present study attempts to investigate the impact of social media marketing on consumer-based brand equity components for tourism destinations.Method: The sample of the study totaled 149 visitors from Isfahan. Online questionnaires and convenience sampling methods were used to collect data research. The research hypotheses were tested using smart PLS software.Results: The results showed that there is a statistically positive and significant impact of social media marketing on destination brand awareness, destination brand image, destination brand quality, and destination brand loyalty.Conclusion: As the results show, social media marketing is an effective marketing tool to improve tourism marketing that in turn can enhance destination brand equity. These results are beneficial for tourism destination marketers and managers. Social media marketing as a prominent marketing tool can strengthen destination brand equity and potentially influence tourists’ behavior
MD MINARUL HOSSAIN
Abstract
The present paper is focused on the study of pre-service student’s attitude towards use of helpful technology in teaching learning process. A descriptive and survey method was used for the study. The sample consists of 150 pre-service students at B.ED and M.ED levels in the Department of Education, ...
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The present paper is focused on the study of pre-service student’s attitude towards use of helpful technology in teaching learning process. A descriptive and survey method was used for the study. The sample consists of 150 pre-service students at B.ED and M.ED levels in the Department of Education, Aligarh Muslim University, Aligarh. Out of 150 BED and MED students 69 were male and the rest female. We adapted tools from the research work of Abani Gwanshak Shikded and Theresa Ledger and further the tools were modified according to the objective of the study. We developed a tool by ourselves to measure attitude of pre- service student’s towards use of helpful technology in teaching learning process to disabled children. The data was tabulated and systematically analyzed, with the help of the Microsoft Excel. The data was fed in the Excel sheet and then analyzed using operations like converting the data into percentage, addition etc. and interpreted on the basis of objectives of the study. We took five types of helpful technology for various disabilities, namely, helpful technology for “visually impaired, reading impaired, hearing impaired, writing impaired and mathematically impaired” . The major findings of the study revealed that majority of the students are aware of helpful technology but they are not skilled in using helpful technology in teaching learning process and also majority of the pre-service students have favourable attitude towards the use of helpful technology in teaching learning process.
Suma Mozaffari; Soleyman Iranzade; Hossein Gharabeygloo; Reza Ranjpoor
Abstract
The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis ...
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The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis approach of this research is meta-synthesis. The statistical community consists of academic and scholarly articles published between 2016-2021/1395-1401 on the pertinent area of this study at Iran`s and foreign trustworthy databases. According to our findings, 1740 articles were retrieved, 324 abstracts were sieved and 186 abstracts were investigated. It was established that the titles of 1416 articles were irrelevant, and consequently they were omitted. 138 articles were deleted once their abstracts had been reviewed and found irrelevant and 95 articles were left out after a survey of their contents. The criteria used were size of the statistical sample, theoretical sufficiency (theoretical saturation), and finally 56 articles were accepted. The outcome of this process was 49 codes, 23 concepts and 10 categories. The Kappa index was used to guarantee the quality of our research. The amount of the index was calculated using the SPSS software at the significant level of 0/000 number 0/806. According to the evaluation and the extracted concepts and categories in the present research, the content marketing model of social media (Instagram) for boosting green marketing was designed based on three groups of factors: causal, mediating and consequential. The results of the findings show that in the process of content marketing of social media for boosting green marketing, a set of variables play a causal role, and can act as stimulants or propelling agents, and if the causal and mediating factors come properly about, this can culminate in the boosting of the service or product`s brand and an appropriate competitive advantage regarding green marketing in the organizations will also emerge.
Maryam Moghadami; Abbas Smiley; Ka Wa
Abstract
Based on Statista reports as of April 7, 2020, there have been 52,624 deaths in Europe due to COVID-19 since the first recorded European death in France on February 15. We compared two models to assess the outbreak of coronavirus in the UK, Spain and Belgium, their healthcare expenditure and the number ...
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Based on Statista reports as of April 7, 2020, there have been 52,624 deaths in Europe due to COVID-19 since the first recorded European death in France on February 15. We compared two models to assess the outbreak of coronavirus in the UK, Spain and Belgium, their healthcare expenditure and the number of hospital beds as two indices of the healthcare system. Base and advance exponential smoothing models were used to forecast the total number of new cases and fatalities in the next 15 days for each of the evaluated countries, with an upper and lower banding. The models were fine-tuned with temporal granularity and an adjust seasonality set to seven days. Furthermore, the study assessed the healthcare capacity of these countries by looking at key metrics at a national level and tried to compare them in a relative term by drawing correlations between the total number of cases and fatalities. In addition, the current study compared the three countries according to the KNOWLEDGE, ATTITUDE and PRACTICE (KAP) system and found the associated similarities. Also, the gaps in KAP on WHO level was appraised. The KAP shortfalls at all levels of international, governmental, organizational and individual levels were recognized. The success of the implementation of any intervention in the prevention of coronavirus epidemics is highly dependent on KAP of people, organizations and governments. Finally, a multicomponent system at international level is proposed to tackle the future infectious pandemics.
Simin Behjannat; Adel Salvati; Mohammadreza Jaber Ansari; Omid Mahdieh
Abstract
Purpose: The purpose of this research was to provide a model for dynamic knowledge management in Iranian government organizations.Method: This research is applied in terms of purpose, survey-exploratory in terms of approach, and qualitative in terms of type. The statistical population of this research ...
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Purpose: The purpose of this research was to provide a model for dynamic knowledge management in Iranian government organizations.Method: This research is applied in terms of purpose, survey-exploratory in terms of approach, and qualitative in terms of type. The statistical population of this research was a group of experts, including university professors, and senior managers of the Zanjan Province Industry, Mining and Trade Organization, and based on theoretical sampling, 11 of them were selected as a statistical sample and were interviewed. The approach adopted in this research to analyze the interviews was theme analysis.Findings: The results of the research led to the presentation of a new model in the field of dynamic knowledge management in Iranian government organizations, including five main variables (including: promotional levers of dynamic knowledge management, intra-organizational factors of dynamic knowledge management, extra-organizational factors of dynamic knowledge management, executive levers of dynamic knowledge management, and expected consequences of dynamic knowledge management).Conclusion: The results of this research showed that if dynamic knowledge management is implemented well in Iran's government organizations, it can be expected that organizational productivity and agility and the satisfaction of stakeholders will improve.
Noorolla Majidian Dehkordi; Mohammadreza Dalvi Esfahan; Sayyed Rasool Aghadavood
Abstract
Purpose: Most of the reasons that result in high staff turnover and cost a lot of money on new employees are rooted in the lack of current job embeddedness and finding a way to keep employees in their current job has always been a concern for Central Bank managers. So the question is how to find a suitable ...
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Purpose: Most of the reasons that result in high staff turnover and cost a lot of money on new employees are rooted in the lack of current job embeddedness and finding a way to keep employees in their current job has always been a concern for Central Bank managers. So the question is how to find a suitable model of human resource management in this regard?Method: Developmental research was designed with a qualitative approach and the strategy of the ground theory. Data were collected from in-depth interviews conducted with 25 expert managers of the Central Bank based on purposeful sampling and continued until reaching theoretical saturation. Using data analysis and coding, the initial conceptual model was created using the opinions of experts. In the quantitative section, 346 lower-ranking employees were selected by stratified random sampling method to answer the questionnaire. Qualitative data analysis was done using the thematic analysis method. Quantitative data analysis by using confirmatory factor analysis was analyzed and coded with the help of SPSS, and AMOS software. Each of them was evaluated separately, based on the systematic method of Strauss and Corbin.Findings: Eventually, a model was created for organization embeddedness that could be helpful for the organization to reduce costs and increase employee productivity.Conclusion: Organizations and the community should hire staff only by holding exams and obtaining the necessary quorum for this aim. They should not discriminate against applicants and all should be in the same conditions to qualify and compete so do best to succeed in own job.
Rahim Vejdan Taleshmekael; Morteza Hazrati; Badri Abbasi; Mousa Rezvani Chamanzamin; Mehran Nasirzad
Abstract
Purpose: The main goal of this research is to design a model of human resource capabilities, with an emphasis on digital knowledge management, for Iran Oil Terminals Company.
Method: This research is descriptive-survey in terms of research design, cross-sectional in terms of time, and applied in terms ...
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Purpose: The main goal of this research is to design a model of human resource capabilities, with an emphasis on digital knowledge management, for Iran Oil Terminals Company.
Method: This research is descriptive-survey in terms of research design, cross-sectional in terms of time, and applied in terms of purpose. It is categorized as exploratory research. The statistical sample consisted of 20 professors and senior managers from the Ministry of Oil in the qualitative section and 100 managers and experts from Iran Oil Terminals Company in the quantitative section. Data collection in the qualitative part was conducted through interviews and data analysis techniques, while the quantitative section utilized questionnaires and structural equation modeling techniques.
Findings: The findings were categorized into 114 codes and 26 concepts, which were further grouped into three categories: human-behavioral capabilities, specialized-technical capabilities, and analytical capabilities. The research confirmed that the role of human resource capabilities in the growth and development of organizations is undeniable. It emphasized that human resources management must leverage this intra-organizational capital to foster organizational advancement and excellence. A lack of qualified human resources can be a significant reason for an organization's stagnation.
Conclusion: The analysis revealed that human resource capabilities, with an emphasis on digital knowledge management, encompass behavioral, specialized-technical, and analytical capabilities. Ultimately, a suitable model for human resource capabilities, emphasizing digital knowledge management, was proposed for Iran Oil Terminals Company. Human resource capability is valuable, rare, irreplaceable, and difficult to imitate; thus, it is essential for creating sustainable competitive advantages. Proper utilization of human resource capabilities can enhance organizational performance. This study took a process-oriented approach to propose an integrated model that comprehensively considers key variables such as human resource capability and knowledge management effectiveness.
Maryam Tavosi; Nader Naghshineh
Abstract
Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library ...
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Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library websites and interactive relationship analysis between them.Method: This study opted for the webometrics approach. The research community was 42 library websites of Iranian governmental universities affiliated with the ministry of science, except Payam- Noor and Farhangian. These mentioned websites were analyzed by the descriptive and analytical survey methods. The data had been extracted by the "Similarweb" analytical tool (3 months: January to March 2020). Three software, "SPSS22", "Excel" and "LibreOfficeCalc", were used for data analysis.Findings: The lowest (best) bounce rates from the library website were observed in the websites of the Central Library of Allameh Tabatabai University and the Digital Library of the University of Guilan, respectively. The highest (best) "average visit duration", was observed in the digital library websites of Isfahan university of technology and the university of Tehran, respectively.Conclusion: The "bounce rate" of members of the research community has been observed between 13% and 100%. Also, "average visit duration" has been seen from 0 to 300 seconds. Iranian university library websites from the standpoint, two factors that impacted Google SEO, have been seen in the weak level. A significant inversely correlation was obtained between "Bounce Rate" and "Average Visit Duration" in 42 Iranian governmental university library websites with an amount of 0.6.
Seyed Mehdi Hoseini
Abstract
Emotion recognition from speech has noticeable applications within the speech-processing systems. The goal of this paper is to permit a totally natural interaction among human and system. In this paper, an attempt is made to design and implement a system to determine and detect emotions of anger and ...
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Emotion recognition from speech has noticeable applications within the speech-processing systems. The goal of this paper is to permit a totally natural interaction among human and system. In this paper, an attempt is made to design and implement a system to determine and detect emotions of anger and happiness in the Persian speech signals. Research on recognizing some emotions has been done in most languages, but due to the difficulty of creating a speech database, so far little research has been done to identify emotions in Persian speech. In this article, because of the dearth of a suitable database in Persian to detect feelings, before everything, a database for moods of happiness and anger and neutral (with no emotion) in Persian, including 720 sentences was set up. Then the frequency features of speech signals obtained from Fourier transform such as maximum, minimum, median and mean as well as LPC coefficients were extracted. Then, the MLP neural network was used to detect emotions of happiness and anger. Results show that our algorithm performs 87.74% accurately.
Nasrin Ghadami
Abstract
The purpose of the paper was to identify the status of digital resources management in the central library of Allameh Tabatabae’i University based on the open Archival Information System(OAIS) reference Model template .The Methodology and approach was carried out in terms of the nature of the applied ...
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The purpose of the paper was to identify the status of digital resources management in the central library of Allameh Tabatabae’i University based on the open Archival Information System(OAIS) reference Model template .The Methodology and approach was carried out in terms of the nature of the applied and case study method. The director and staff of the Central Library of Allameh Tabatabae’i University were research community. By reviewing the literature and resources available in relation to digital resource management, a six-part log is provided for this research. The data were analyzed by descriptive statistics (calculating abundance, frequency and mean) and interpretation. The Findings was designed to determine the significance of the 6 subsystems of the OAIS model. Among them, the "subsystem of acceptance and processing" with 90%, the access subsystem with 81%, the subsystem of management with 70%, archiving storage subsystem "with 71%, data management subsystem with 59% , Maintenance and Maintenance Planning subsystem "with 52% percent respectively, was obtained for the digital resources management of the Central Digital Library of AllamehTabataba'i University.
Zahra Nikoosefat; Pejman Jafary; Farid Ahmadi
Abstract
Due to the dispersion of these functions in the literature and their anonymity, the purpose of this study is to identify the functions of virtual reality immersion feature in B2B business customer journey and provide a framework. The concept of these functions involves the three stages: before the purchase, ...
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Due to the dispersion of these functions in the literature and their anonymity, the purpose of this study is to identify the functions of virtual reality immersion feature in B2B business customer journey and provide a framework. The concept of these functions involves the three stages: before the purchase, purchase and after the purchase of this journey.This study has been done by adopting a qualitative approach and thematic review method. The required data was collected through literature review. First, research articles on B2B marketing and virtual reality were searched in Google Scholar and Scoops databases, and during the steps and filters, a total of 274 articles were extracted from these two databases. Duplicate article, 257 articles were obtained. In the next step, by applying the exclusion criteria, 224 articles were deleted and finally 33 articles were finally reviewed. After performing the thematic analysis steps, 67 codes were extracted, which were presented in the form of four themes or main functions and nine themes or sub-functions. The findings of this study contribute to a more comprehensive understanding of managers and marketing and sales experts of the functions of the VR immersion feature at each stage of the B2B customer journey. Managers and owners of B2B businesses can use these functions in customer journey based on their marketing and sales goals and enjoy its benefits. It also helps researchers identify and improve the scientific and managerial understanding of the functions of the VR immersion feature and how it creates value in B2B client journey. According to the results of this research to future researchers, reviewing the literature with more sources and a wider period, developing a research model using other theories; And model testing with initial data is recommended.
Reyhaneh Toudeh Bahambari; Hossein Hakimpour; Mahdi Mahmoodzadeh Vashan; Hamid Rezaeifar
Abstract
Purpose: The purpose of this study was to prioritize the factors affecting consumer-buying behavior in online social media marketing.Method: The analysis and validation of indicators were conducted using the mixed method of structural equation modeling and partial least squares. Additionally, the IPMA ...
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Purpose: The purpose of this study was to prioritize the factors affecting consumer-buying behavior in online social media marketing.Method: The analysis and validation of indicators were conducted using the mixed method of structural equation modeling and partial least squares. Additionally, the IPMA matrix was utilized to determine the importance and type of performance of each factor. The research data were influenced by consumer information, predominantly consisting of women with a master's degree aged between 36 and 50 years. The study employed a non-probability sampling method common for online surveys, and 466 individuals were examined using Cohen's effect size formula.Findings: The research findings indicated that consumer engagement was the most important factor, and ease of use exhibited the highest level of performance in the overall social media model. Furthermore, consumer engagement was identified as the most important factor, while electronic word-of-mouth (EWOM) demonstrated the highest performance level on Instagram. Conversely, EWOM was deemed the most important factor, with consumer engagement displaying the highest performance level on Telegram. These results can be utilized by marketers to influence consumer purchasing behavior and craft online marketing strategies accordingly.Conclusion: Companies utilizing online social media platforms are advised to enhance consumer engagement and performance by implementing short-term techniques and effective strategies, such as incorporating online chat functionalities in the user environment. Instagram, being the most widely used social media platform and an online shopping hub for consumers, showcased acceptable performance in terms of consumer engagement. Hence, companies need to take measures to elevate performance levels to match their importance. In the case of Telegram, EWOM emerged as the most crucial factor among others, with a commendable performance rating. Businesses can bolster their Customer Relationship Management (CRM) units and enhance WOM initiatives to the fullest extent possible.
Seyed Mehdi Vahabi; Azam Rahiminik; Seyed Abbas Heydari
Abstract
Purpose: The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies.Method: The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, ...
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Purpose: The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies.Method: The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software.Findings: The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences, the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model.Conclusion: This study has designed and explained the digital content marketing model. In recent years, electronic businesses have been growing rapidly and have gradually taken a relatively favorable share of the industrial enterprises of the country and play an undeniable role in the growth of the country's economy. One of the important parts of digital marketing is the production and creation of valuable content. Another expression, the combination of content and technology refers to the production of digital content. Content marketing is actually a method in which the organization continuously creates and publishes valuable content in order to attract and reach the audience, and its purpose is to transform the customer's behavior into a profitable behavior for the organization.
