Original Article
Digital Content Management
Sadegh Mohammadi; Behrooz Ghasemi; Sohail Sarmadsaeid
Abstract
The current research was conducted with the aim of exploring the direction of the market of exported merchandise based on competitive intelligence in the era of digital economy among sample exporting companies. In order to carry out the research, a qualitative approach was adopted. The method used in ...
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The current research was conducted with the aim of exploring the direction of the market of exported merchandise based on competitive intelligence in the era of digital economy among sample exporting companies. In order to carry out the research, a qualitative approach was adopted. The method used in this research is database theory. Sampling was a purposeful judgment and was followed until theoretical saturation was reached, which included a total of 10 exporting sample companies. The systematic process of the research included open coding, axial coding and selective coding, which was done using the strategies of analysis, questioning, comparison, reminders, schemas and paradigms. A revision was made while coding; The classification was done by confirming the results through reference to the subjects. The findings showed the paradigmatic pattern of export market orientation based on competitive intelligence in the era of digital economy including 6 main categories of causal conditions, context, phenomenon or central category, intervening conditions, strategies and the consequences. Causal conditions have 3 sub-categories of learning abilities promotion of customer-oriented culture, knowledge of export technology and R&D processes and identification of export market needs; background conditions include three sub-categories of competitive thinking, competitive export processes (technical evaluation) and competitive governance; intervening conditions include three sub-categories of market technical structure (new technologies), environmental uncertainty and global markets (export risks); the central phenomenon has three sub-categories of value chain (reward strategy), human resource empowerment and employee training (export intelligence); The strategies include three sub-categories of competitive value creation,
Original Article
Digital Content Management
Mahshid Shahmohamadi; Fereshte Lotfizadeh; Ahmad Rahchamani
Abstract
The current research has been done with the aim of providing a framework for innovative social media marketing strategies to deal with the effects of health crises on small and medium-sized companies. This research is applied in terms of purpose, based on a survey-exploratory approach , and typically ...
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The current research has been done with the aim of providing a framework for innovative social media marketing strategies to deal with the effects of health crises on small and medium-sized companies. This research is applied in terms of purpose, based on a survey-exploratory approach , and typically it is qualitative. The statistical population of this research was a group of experts in the fields of urban management and human resources management, from whom a statistical sample was selected and interviewed based on the theoretical sampling method. Selection of experts and conducting interviews with them continued until theoretical saturation was reached and then it was stopped. Finally, this method involved an interview with 15 experts. The approach adopted in this research to analyze the interviews was content analysis. At last, the results of the research led to the presentation of a comprehensive model consisting of five main themes and eighteen sub-themes including the following: Driving factors (online brand communities, social listening), customer participation marketing, prosumer (producer-consumer) influencer marketing, gamification; Strategic factors (increasing engagement, product/service development, increasing brand awareness, creating word-of-mouth advertising, increasing brand credibility); Facilitating factors (brand associations, strengthening brand identity); primary outcomes (correctly understanding consumer needs and opinions, creating value for consumers); Secondary outcomes (market development and new customer acquisition, sales promotion, loyalty promotion).
Original Article
Digital Content Management
Masoud Ahmadi Ahmadi; ahmad sami; Changiz Mohammadizadeh
Abstract
The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations. This research was based on a practical purpose and based on a descriptive survey implementation ...
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The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations. This research was based on a practical purpose and based on a descriptive survey implementation method. The statistical population of the research included the managers of the country's tax affairs organization and several university professors, all of whom (18 people) were selected as a statistical sample. Also, the data collection tool in this research was a researcher-made questionnaire, and confirmatory factor analysis and structural equation modeling and Smart Pls software were used for data analysis. The results of the research showed that the structural model of open data governance in the direction of administrative health in e-government in government organizations includes 6 components of platforms (with the dimensions of intra-organizational platforms and external platforms), strategies (with the dimensions of common strategies (internal and external), intra-organizational strategies and extra-organizational strategies), intervening conditions (with common dimensions (internal-external), internal and external), causal category (with dimensions of internal-external organizational factors, individual and social factors), central category and consequences (with Common dimensions (internal and external), internal and external).
Original Article
Digital Content Management
Badralsadat Sahafi
Abstract
Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. ...
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Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. Despite the significance of all the other relevant components in an organization, digital education and training plays a key role in the development of organizations. The more knowledgeable, creative and dynamic the staff within an organization are, the higher will be its power and dynamism, hence assuring the sustainable development of the organization. In this article, an attempt has been made to show the effects of digital technology training on organizational development in order to achieve practical results. In fact, As organizations and the organizational changes become more complex, employees and especially managers must use digital training opportunities to equip themselves with new capabilities, attitudes and knowledge to play active roles in the organization’s creative decision-making processes. Obviously, in today's fast changing industrial world, traditional training is not enough to meet the training needs of employees and manage complex organizations tasks. Therefore, newer and more appropriate models and methods such as digital education and learning should be used to train transformative, entrepreneurial and creative employees and managers.
Original Article
Digital Content Management
Elia Borhanzadeh; Reza Vaezi; Habibollah Roodsaz; Ghodsi Bayat
Abstract
Purpose: The present study aimed to improve the quality of delivering government services by identifying the main components of the personalization of the m-government in Iran.
Method: Qualitative approach and exploratory research is applied. Data is gathered by targeted sampling and semi-structured ...
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Purpose: The present study aimed to improve the quality of delivering government services by identifying the main components of the personalization of the m-government in Iran.
Method: Qualitative approach and exploratory research is applied. Data is gathered by targeted sampling and semi-structured interviews. Thematic analysis technique was used to analyze the interviews.
Findings: The research findings indicate that the personalization of mobile government in Iran includes 5 main themes and 16 sub-themes including social factors (e-services, e-participation), e-factors (productivity, policy making), managerial factors (accountability, human capital, transparency), political factors (e-legislation, information technology infrastructure), cultural factors (e-support, e-learning).
Conclusions: Experts emphasized on managerial factors like accountability and transparency of government activities. Also cultural factors are very important as digital literacy of society is very important in this regard. On the other hand regular review and update of current laws of ICT infrastructures and security policies should be considered as important by government. Also targeted filtering by personal information will make citizens more satisfied to receive updated information and related services based on their needs and preferences.
Original Article
Digital Content Management
Rahim Vejdan; Morteza Hazrati * (corresponding author); Badri Abbasi; Mousa Rezvani Chaman Zamin; Mehran Nasirzad
Abstract
The main goal of the current research is to design a model of human resource capabilities with emphasis on knowledge management (relying on digital information management) in Iran Oil Terminals Company. This research is descriptive-survey research in terms of research implementation method, cross-sectional ...
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The main goal of the current research is to design a model of human resource capabilities with emphasis on knowledge management (relying on digital information management) in Iran Oil Terminals Company. This research is descriptive-survey research in terms of research implementation method, cross-sectional research in terms of time, and applied research in terms of purpose and is in the category of exploratory research. The statistical sample of this research included 20 professors and senior managers of the Ministry of Oil in the qualitative part and 100 people in the quantitative part including the managers and experts of Iran Oil Terminals Company. For data collection in the qualitative section, interview tools and data analysis techniques were utilized, while in the quantitative section, questionnaires and structural equation modeling techniques were used. The results of the analysis showed that the capabilities of human resources, with an emphasis on knowledge management (based on digital information management), include behavioral capabilities, specialized-technical capabilities, and analytical capabilities. In the end, a suitable model for the capabilities of human resources, emphasizing knowledge management (based on digital information management), was presented in Iran Oil Terminals Company.
Original Article
Digital Content Management
fahimeh kokabi Boroujerdi; Majid Jahangir Fard; Ali Mehdizadeh; Farshad Haj Alian
Abstract
The aim of this study was to provide a model of organizational vitality with a positive organizational behavior approach in the digital management era (Meta-synthesis approach). For this purpose, the results and findings of the previous research have been systematically evaluated and analyzed with the ...
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The aim of this study was to provide a model of organizational vitality with a positive organizational behavior approach in the digital management era (Meta-synthesis approach). For this purpose, the results and findings of the previous research have been systematically evaluated and analyzed with the approach of qualitative research and meta-synthesis tool (based on data mining) which includes seven steps. In this method, by searching the keyword of organizational vitality with a positive organizational behavior approach (based on data mining) in various databases, initially 2151 works were found in the time period of 2011 to 2019 AD and 1391 to 1399 (Persian calendar), of which 1468 works were based on title, 429 works in terms of abstract and 217 works in terms of text did not match the purpose and questions of the present research; These works were set aside, and only 37 works, which were in the field of organizational vitality with a positive organizational behavior approach in the age of digital management and were aligned both in terms of title and content with the objectives and research questions of this study, were selected for analysis using meta-synthesis analysis and presentation of a organizational vitality model with a positive organizational behavior approach in the digital management era. By studying and carefully examining the finalized sources; The components and indicators of organizational vitality were extracted with the approach of positive organizational behavior in the age of digital management.
Original Article
Digital Content Management
Hamidreza Radfar
Abstract
Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. ...
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Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. In order to investigate the situation of IHCS in the field of digital content management with a case perspective, a descriptive survey was conducted. The research community in this work is the IHCS and all its departments, activities, systems and programs that work in the direction of preparation, production and development, organization and dissemination of digital content. Tables have been used to describe and analyze the data collected from the checklist.
Findings: Various types of digital content are prepared and produced in different departments of the IHCS. The priority is to choose digital content in the research institute with books, documents and publications. Among the various departments of the IHCS, the library is the only one that organizes its digital content in a standard format. The digital content prepared, produced or developed in the IHCS are disseminated through various tools and methods, especially through websites, social networks and library services.
Conclusion: In general, the movement towards the preparation and production of content in digital form is visible in the IHCS, and efforts are being made to organize and disseminate all types of digital content in the form of various systems.
Original Article
Digital Content Management
Roholah hosseini; Taher Fatahi
Abstract
Purpose: The customer’s behavior is influenced by their mental image of the Banks. Information resources are one of the factors that shape this mental image. electronic word of mouth(eWOM) is considered a powerful advertising tool and also an important and influential resource of ...
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Purpose: The customer’s behavior is influenced by their mental image of the Banks. Information resources are one of the factors that shape this mental image. electronic word of mouth(eWOM) is considered a powerful advertising tool and also an important and influential resource of information on the attitudes and behavior of customers. The aim of the present research is to investigate the position of eWOM among the advertising strategies that form the mental image of the customers of Bank Day branches in the west of the country.
Method: The present research is applied in terms of purpose and descriptive and analytical in terms of nature. It is also a field survey in terms of data collection. The background of the research was compiled through library resources and web browsing And then8 options and 9 criteria were identified that the decision matrix questionnaire was designed. Therefore, the researcher's decision matrix was used to collect data And its content validity was confirmed through professors. The statistical population of this research was made up of all the experts working in the branches of Bank Day Gharb in the country. In the present study,23 experts were selected based on selective and snowball sampling.
Results: Data analysis was done in Taxonomy software. The results showed that the eWOM advertising strategy ranked third among the advertising strategies after television advertising and Internet advertising in the formation of the customer’s mental image.
Conclusions: Based on the research findings, The strategy of electronic recommendation advertising
Original Article
Digital Content Management
Saeed Ghaffari; Masoud Bakhtiari
Abstract
Abstract
The purpose of this research is to evaluate user interface in English web pages of selected national digital libraries based on the existent criterias in the resources for proposing a suitable interface for digital library of Payame Noor University. The method of research was according to survey ...
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Abstract
The purpose of this research is to evaluate user interface in English web pages of selected national digital libraries based on the existent criterias in the resources for proposing a suitable interface for digital library of Payame Noor University. The method of research was according to survey and descriptive methods. A check list included 10 main criterions and 114 minor criterions used to evaluate. The statistical population included digital libraries from different countries include America, Austalia, France, Swiss, Newzeland, Netherland, Poland, Japan, India and Italy. SPSS software and Excel were used to analyse data . The theory and questions were tested by t-testand Friedman-test. The conclusions suggested that 50% of criterions were considered by 50% of libraries. American library was the first one with 70/40% in considering the criteria. France with 62/07% and Swiss with 40/12% were the second and the third one in considering the criteria, respectively. Also interface language with 6/68% used more than the other criterions. User control used with 6/68% used less than the other criterias. Looking at the observed components, it is clear that most of the libraries have been successful in complying with the general criteria and most of the points obtained are related to the compliance of the general criteria.
Keywords: Digital library, User interface, Evaluation research, Evaluation criteria.
Original Article
Digital Content Management
azam Rahiminik; Seyed Mehdi Vahabi; Seyed Abbas Heydari
Abstract
The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies. The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis ...
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The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies. The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software. The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences. , the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model.
Original Article
Digital Content Management
Zahra Gholamzadeh; Abbas Khamseh; Mohammadreza Parsanejad
Abstract
Purpose: The purpose of the current research is to extract the components and dimensions of digital transformation and determine the levels and sequence of dimensions in Iran's education and upbringing, for the planning and implementation roadmap.
Methods: This research has a mixed approach (qualitative-quantitative). ...
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Purpose: The purpose of the current research is to extract the components and dimensions of digital transformation and determine the levels and sequence of dimensions in Iran's education and upbringing, for the planning and implementation roadmap.
Methods: This research has a mixed approach (qualitative-quantitative). The qualitative section was able to extract the components of digital transformation by searching for authentic Persian and English articles published in the last ten years. With the help of seven experts, the digital transformation components were classified into eight dimensions in the form of 109 identified sub-components using the ISM method. Dimension levels were determined by SSIM matrix calculations in the quantitative part. MICMAC software version 5.3.0 was used to calculate the impact of relationships.
Findings: Based on the opinion of experts and the results of ISM calculations, the identified dimensions including: institutional, education, technology, infrastructural, social, cultural and economic were placed in four levels.
Conclusion: According to experts, the institutional dimension, being placed at the fourth level, has the greatest impact on digital transformation in Iran's education. Therefore, it is one of the key dimensions to achieve digital educational transformation that is placed at the first level of the model. According to the results of ISM, the economic and cultural dimensions were placed at the third level. Also, in analyzing the impact of relationships between dimensions using MICMAC software, the results indicate that the institutional dimension has a significant impact on infrastructure development.
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