Original Article
Digital Content Management
Badralsadat Sahafi
Abstract
Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. ...
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Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. Despite the significance of all the other relevant components in an organization, digital education and training plays a key role in the development of organizations. The more knowledgeable, creative and dynamic the staff within an organization are, the higher will be its power and dynamism, hence assuring the sustainable development of the organization. In this article, an attempt has been made to show the effects of digital technology training on organizational development in order to achieve practical results. In fact, As organizations and the organizational changes become more complex, employees and especially managers must use digital training opportunities to equip themselves with new capabilities, attitudes and knowledge to play active roles in the organization’s creative decision-making processes. Obviously, in today's fast changing industrial world, traditional training is not enough to meet the training needs of employees and manage complex organizations tasks. Therefore, newer and more appropriate models and methods such as digital education and learning should be used to train transformative, entrepreneurial and creative employees and managers.
Original Article
Digital Content Management
Hamidreza Radfar
Abstract
Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. ...
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Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. In order to investigate the situation of IHCS in the field of digital content management with a case perspective, a descriptive survey was conducted. The research community in this work is the IHCS and all its departments, activities, systems and programs that work in the direction of preparation, production and development, organization and dissemination of digital content. Tables have been used to describe and analyze the data collected from the checklist.
Findings: Various types of digital content are prepared and produced in different departments of the IHCS. The priority is to choose digital content in the research institute with books, documents and publications. Among the various departments of the IHCS, the library is the only one that organizes its digital content in a standard format. The digital content prepared, produced or developed in the IHCS are disseminated through various tools and methods, especially through websites, social networks and library services.
Conclusion: In general, the movement towards the preparation and production of content in digital form is visible in the IHCS, and efforts are being made to organize and disseminate all types of digital content in the form of various systems.
Original Article
Digital Content Management
Akbar Mahdavi Ghareh Agaj Olya; Mehrdad Moharramzadeh; Tohid Aghayi Khanmohammad
Abstract
Purpose: The objective of this study was to examine the mediating role of improved performance in sports startups in the impact of AI-driven marketing on sports product marketing strategies.Method: This applied research followed a descriptive-survey methodology. The statistical population included physical ...
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Purpose: The objective of this study was to examine the mediating role of improved performance in sports startups in the impact of AI-driven marketing on sports product marketing strategies.Method: This applied research followed a descriptive-survey methodology. The statistical population included physical education professors, sports science students at Mohaghegh Ardabili University, as well as sports product sellers and customers in Ardabil province. The sample size was determined based on Cohen’s formula with a test power of 0.80 and an effect size of 0.25, resulting in 355 participants. However, after accounting for incomplete questionnaires, 342 responses were analyzed. Standardized questionnaires were used as measurement tools, and their content validity, divergent validity, and convergent validity were examined and confirmed. The reliability of the questionnaires was assessed using Cronbach’s alpha, yielding coefficients of 0.82 for AI marketing, 0.86 for sports product marketing strategies, and 0.78 for the performance of sports startups. For hypothesis testing, structural equation modeling (SEM) was applied using SPSS19 and AMOS23 software.Results: The findings indicated that AI-driven marketing had a 0.42 impact on sports product marketing strategies, a 0.14 impact on the improvement of sports startup performance, and sports product marketing strategies influenced the performance improvement of sports startups by 0.60.Conclusion: Therefore, it can be concluded that leveraging AI in marketing serves as a key factor for the success and sustainable growth of sports startups.
Original Article
Digital Content Management
Javad masoumi; Zahra Abazari; Zohreh Mir Hosseini
Abstract
Knowledge management in research centers linked to government organizations in Iran formed the subject matter of this study, which focused on identifying key factors, challenges, and opportunities in adopting effective knowledge management practices. The purpose was to propose strategic frameworks and ...
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Knowledge management in research centers linked to government organizations in Iran formed the subject matter of this study, which focused on identifying key factors, challenges, and opportunities in adopting effective knowledge management practices. The purpose was to propose strategic frameworks and practical suggestions for optimizing knowledge management. The study used a qualitative research design and included a population of scientific articles on knowledge management in Iranian research centers, from which 55 articles were selected through purposive sampling. A “Document Review Checklist” developed by Smith (2018) was employed as the primary instrument, and data were analyzed using a systematic content analysis method. The results indicated that, while managers and experts recognized the value of knowledge management and displayed a willingness to establish relevant systems, limited information technology infrastructure, insufficient incentives, and cultural resistance posed serious barriers. A lack of comprehensive policies further hindered effective implementation. It was concluded that nurturing an organizational culture encouraging knowledge sharing and providing adequate training and incentives were essential for successful knowledge management, and leveraging advanced technologies could enhance processes, data accessibility, and collaboration. Ultimately, adopting international models and applying continuous improvements had the potential to boost research capacities and elevate organizational performance.
Original Article
Digital Content Management
Zeinab Papi
Abstract
Purpose: The purpose of this paper was to critically analyze the textbook "Management of Digital Libraries: A Practical Guide" written by Mitra Samiei (2023) from Chapar Publications and evaluate it based on the standards and criteria of university textbooks.Methodology: This was an applied research ...
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Purpose: The purpose of this paper was to critically analyze the textbook "Management of Digital Libraries: A Practical Guide" written by Mitra Samiei (2023) from Chapar Publications and evaluate it based on the standards and criteria of university textbooks.Methodology: This was an applied research study in terms of purpose and mixed-method in terms of approach, which used critical qualitative analysis and descriptive survey. A checklist was employed for qualitative evaluation of the content and formal structures of the textbook on a 5-point Likert scale.Findings: According to the analysis results, the textbook scored 54/70 (72%) for formal criteria, which was acceptable. In contrast, it scored 40/70 (53.33%) and 47/70 (67.14%) for structural and writing criteria, respectively, which were unacceptable. It scored 66/95 (69.47%, almost 70%) for content criteria. In general, the textbook under criticism can be suitable and practical for students as a work that collects all the materials available in digital libraries by solving the stated problems.Conclusions: The factors that can help improve the present work are modifying photo captions, the publisher's innovative cover design, footnotes for jargon, required persons and concepts, citations, glossary and index, and a list of tables and figures. Therefore, the author is recommended to provide practical examples and new instances, employ up-to-date sources, reduce textbook volume, and avoid duplicate content to improve the current work in the next editions. Also, among the strengths of this textbook is a separate chapter dedicated to digital librarianship, organizational structure, and the author's credibility and expertise.
Original Article
Digital Content Management
Masoumeh Hasani; Hamid Keshavarz; Amir Reza Asnafi; Reza Basiriran Jahromi
Abstract
Purpose: The current study examined the effectiveness of gamified reading of electronic books by adolescents in school libraries.
Methods: A randomized sample of students aged 11 to 12 years including two control and experimental groups from four schools participated in this study. According to the Mechanics, ...
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Purpose: The current study examined the effectiveness of gamified reading of electronic books by adolescents in school libraries.
Methods: A randomized sample of students aged 11 to 12 years including two control and experimental groups from four schools participated in this study. According to the Mechanics, Dynamics, and Emotions (MDE) framework, six gamification elements were implemented as group challenges.
Findings: The experiences made were then evaluated based on a quasi-experimental design with a post-test via the GAMEX scale. Multiple independent t-tests using SPSS 26.0 showed that the gamified experience and its relevant subscales including enjoyment, absorption, creative thinking, activation, absence of negative affect, and dominance differed significantly between the two groups. Therefore, the results showed that implementing gamification in users’ experience while reading in a gamified environment is highly effective.
Conclusions: The present study indicates the importance of gamification in adolescents' reading and learning experiences, which can be of interest to experts in education and computer science.
Review Article
Digital Content Management
Seyed Hamid Mir Motahari
Abstract
This research aims to develop an advertising policy model in digital marketing based on using eye tracking. The research method is qualitative and based on grounded theory. Semi-structured interviews were used to collect information, and data analysis was done using the Strauss and Corbin method and ...
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This research aims to develop an advertising policy model in digital marketing based on using eye tracking. The research method is qualitative and based on grounded theory. Semi-structured interviews were used to collect information, and data analysis was done using the Strauss and Corbin method and the paradigm model. Sampling was theoretical sampling by targeted (judgmental) techniques, based on which 15 interviews were conducted with managers and marketing and advertising experts. The results of the analysis of the data obtained from the interviews during the process of open, central, and selective coding led to the creation of an advertising policy model using eye tracking based on the grounded theory. The findings indicate that for the success of the advertising policy using eye tracking, managers should pay attention to all the categories and subcategories identified in this research and have the necessary and sufficient information about each of them.
Keywords: Digital Marketing , Advertisement, Policy, Eye Tracking.
Original Article
Digital Content Management
Azam Najafgholinejad
Abstract
Purpose: This study presents a model for the user interface of library websites tailored for visually impaired users, leveraging the potential of artificial intelligence.
Methodology: Through exploratory observation of 33 visually impaired users performing three real tasks on library websites, key factors ...
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Purpose: This study presents a model for the user interface of library websites tailored for visually impaired users, leveraging the potential of artificial intelligence.
Methodology: Through exploratory observation of 33 visually impaired users performing three real tasks on library websites, key factors affecting usability were identified. Data collection involved formal usability testing combined with the think-aloud protocol. The interfaces of four prominent Iranian library websites were analyzed. Content analysis supported by MAXQDA software was used to interpret the data, and Cohen’s kappa measured inter-coder reliability.
Findings: The main findings of this study revealed that logical webpage structure and clear descriptive headings have the most significant impact on usability. Additionally, inconsistent labeling, search and results presentation complexity, lack of interface customization options, and technical challenges were identified as major accessibility barriers for visually impaired users. AI-based solutions such as automatic error correction, intelligent voice assistants, AI-powered question answering, result clustering, smart filtering, text and image processing, summarization, and interface personalization were proposed to enhance the user experience. Overall, by integrating user feedback and cutting-edge AI technologies, libraries can create more inclusive digital environments that cater effectively to the needs of visually impaired patrons, setting a precedent for future developments in accessible information retrieval systems.
Originality: Improving library website usability for visually impaired users requires a nuanced understanding of their specific needs. This research contributes by identifying underexplored AI-based strategies that can significantly improve accessibility and user satisfaction. Future studies should assess the long-term effectiveness of these approaches and explore further enhancements.
