Validation of the Pattern of Digital Marketing Capabilities Affecting Product Development

Sajjad Zeinali; Fereydoun Omidi; Ali Mehrabi

Volume 5, Issue 8 , January 2024, , Pages 183-205

https://doi.org/10.22054/dcm.2022.68780.1121

Abstract
  Purpose: Due to the importance of creating competitive advantages, the present study was conducted with a view to validating the pattern of digital marketing capabilities affecting the development of new Abadan petrochemical products. The present research is applied in terms of purpose and has been done ...  Read More

Customer Experience of Electronic Services in Information Technology Organizations Based on Digital Developments

Fatemeh Saeedi; Abolfazl Danaei; Seyed Mohammad Barzegar

Volume 3, Issue 4 , January 2022, , Pages 196-223

https://doi.org/10.22054/dcm.2022.14066

Abstract
  Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in the process of using electronic services in information ...  Read More

Examining the Effective Factors of Digital Transformation in the Process of Teamwork Development

Sasan Adib; Mohammad Montazeri; Yousef Ahmadi

Volume 4, Issue 7 , July 2023, , Pages 203-232

https://doi.org/10.22054/dcm.2022.69357.1142

Abstract
  Purpose: this study has been conducted with the aim of understanding the phenomenon of evading teamwork with a phenomenological approach in the General Department of Cooperation, Labor and Social Welfare of Fars Province. Method: The research method of the present study was conducted with qualitative ...  Read More

Feasibility of Using V-SAT Satellites in Library Services

Adel Soleimani Nejad; Tahereh Haji Mozafari; Fariborz Doroudi

Volume 5, Issue 8 , January 2024, , Pages 206-228

https://doi.org/10.22054/dcm.2023.70246.1159

Abstract
  Purpose: The main purpose of this research is to assess the feasibility of using VSAT satellites in the information services of university libraries.Method: The research method is a survey using the TOPSIS model, which indicates that the optimal method of providing the Internet is the method that has ...  Read More

A STUDY ON KNOWLEDGE ACCESS DISTRIBUTION TOOLS AND TECHNOLOGY

MD SOLEMAN PHARCY

Volume 2, Issue 2 , January 2021, , Pages 217-228

https://doi.org/10.22054/dcm.2021.59007.1025

Abstract
  The purpose of this study is to research factors associated with knowledge distribution that managers can leverage to ensure a strong innovation management process and successfully deliver technological innovations to the intended consumer. These approaches have strengths and weaknesses of their own ...  Read More

Analyzing the Brand-Customer Relationship on Instagram with a Mixed Approach

Nazanin Emamgholi; Shahram Hashemnia; Ozhan Karimi

Volume 3, Issue 4 , January 2022, , Pages 224-252

https://doi.org/10.22054/dcm.2022.14067

Abstract
  Purpose: The present study aims to provide a model for analyzing the brand-customer relationship on Instagram in the cosmetics industry.Method: In this study, qualitative and quantitative methods have been used to analyze the data. The statistical population in the qualitative phase includes brand marketing ...  Read More

Identification and Evaluation Factors for Improving Online Shopping Based on Customer Experience in E-Start-ups in the Field of Health and Medical Care

Javad Safavieh; Bita Tabrizian; Leila Andervazh; Ebrahim Albo Naiemi

Volume 5, Issue 8 , January 2024, , Pages 229-246

https://doi.org/10.22054/dcm.2022.67939.1090

Abstract
  Purpose: Start-up businesses have attracted considerable attention regarding the new approach in the modern economy The present study was conducted to investigate the factors affecting the improvement of customers’ online shopping experience in e-commerce start-ups in the healthcare sector.Method: ...  Read More

Identifying Factors Affecting the Acceptance of Mobile Marketing Activities by Customers Using a Meta-Synthesis Approach

AliReza Mandegari; Sina Nematizadeh; Abbas Heidary

Volume 4, Issue 7 , July 2023, , Pages 233-263

https://doi.org/10.22054/dcm.2022.69395.1144

Abstract
  Purpose: The aim of the present research is to identify the factors influencing the acceptance of mobile marketing activities by customers using a meta-synthesis approach.Method: The research was conducted with an exploratory and qualitative approach. Using a systematic and meta-synthesis review approach, ...  Read More

Identifying Factors Affecting Electronic Learning in Information Retrieval

Marziyeh Fallah Kordabadi; Sayed Ali Asghar Razavi; Safiyeh Tahmasebi Limooni

Volume 5, Issue 8 , January 2024, , Pages 247-271

https://doi.org/10.22054/dcm.2023.72057.1188

Abstract
  Purpose: The field of providing information and the method of publishing information has permanently been subject to modification and alteration, and as we know, with the introduction of computer technology in the field of librarianship and the change in the way of providing services, the imperative ...  Read More

Modeling the Relational Marketing of Iranian Films in the Digital Age

Ahmad Afrouz; Ehtesham Rashidi; Abolfazl Danaei

Volume 3, Issue 4 , January 2022, , Pages 253-273

https://doi.org/10.22054/dcm.2022.14068

Abstract
  Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting ...  Read More

Designing an Organizational Performance Model Based on the Digital Status of the Organization During the Covid-19 outbreak in the Ministry of Industry, Mine and Trade

Zohreh Namaki; Sayyed Mohammadreza Davoodi; Saeed Aghasi

Volume 4, Issue 7 , July 2023, , Pages 265-287

https://doi.org/10.22054/dcm.2022.68585.1113

Abstract
  Purpose: The purpose of this study is to design an organizational performance model based on the digital status of the organization in the Corona pandemic with a theme analysis approach in the Ministry of Industry, Mine, and Trade (MIMT).Method: This research was conducted with a qualitative approach. ...  Read More

The Role of Socio-economic Status in Information Seeking Behavior Based on the Knowledge Gap Theory: A Case Study of Qom University, Iran

Sokaineh Falsafin; Dariush Matlabi; Samaneh Khavidaki; Zakkie Arabsheibani

Volume 5, Issue 8 , January 2024, , Pages 272-303

https://doi.org/10.22054/dcm.2023.73370.1199

Abstract
  Purpose: Economic and social status play a prominent role in many human activities and their  function is accentuated in the theory of the knowledge gap. According to the idea, the knowledge of the people with higher socio-economic status increases compared to those with lower socio-economic status. ...  Read More

Providing Digital Marketing Model for Online Business Branding

Benyamin Mosayebi Amidabadi; Ozhan Karimi; Shahram Hashemnia

Volume 3, Issue 4 , January 2022, , Pages 274-296

https://doi.org/10.22054/dcm.2022.14069

Abstract
  Purpose: Considering the competitive space of online businesses, branding would be the key element for achieving a competitive advantage. This study aimed at providing a digital marketing model for online business branding.Method: This was a fundamental study in terms of objective, which was conducted ...  Read More

Research & Development of Digital Marketing and Innovation in Commercial Automotive Industry

Soraya Lashgari; sadegh abedi; Reza Radfar; Javad Iranban

Volume 4, Issue 7 , July 2023, , Pages 289-310

https://doi.org/10.22054/dcm.2022.68739.1120

Abstract
  Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation in the form of a dynamic system in automotive industry based on the ...  Read More

The Impact of Entrepreneurship-Based Branding in the Cyberspace on the Performance of Startups

Elahe Rahimi; Abbas Heydari; Behrooz Ghasemi

Volume 5, Issue 8 , January 2024, , Pages 304-328

https://doi.org/10.22054/dcm.2024.71918.1182

Abstract
  Purpose: The key to startup success is a brand-centric approach that combines brand leadership strategy with creative, targeted, and cost-effective business methods. In the brand-centered approach, all company processes revolve around the development of brand identity in continuous interaction with customers, ...  Read More

Explanation of Digital Equipment Technology Selection Model for Equipping Downstream Petrochemical Industrial Units

Abutorab Alirezaei; Hojjatollah Bagheri; Mohammad Reza Kabaran Zadeh

Volume 4, Issue 7 , July 2023, , Pages 311-335

https://doi.org/10.22054/dcm.2022.68970.1126

Abstract
  Purpose: Technology plays an essential role in any country to achieve sustainable development. Choosing appropriate and advanced technology is one of the strategic decisions of industrial managers. This research discusses the critical factors that should be considered in the process of choosing new technologies ...  Read More

Analyzing the Requirements of the Book Recommender System and Providing a Conceptual Model for Iranian Digital Libraries

Maryam Azimian; Nusrat Riahi Nia; Ali azimi vaghar; Keyvan Borna

Volume 4, Issue 7 , July 2023, , Pages 337-361

https://doi.org/10.22054/dcm.2022.68818.1123

Abstract
  Purpose: The main purpose of this study is to design and evaluate a book recommender system in digital and public libraries. The solution has been provided by receiving and reviewing the preferences and experiences of users and profile information and studying the background of each user, as well as ...  Read More

Designing and Validating an Electronic Customer Relationship Management Model in Private Banks

Mina Abdolalipoor; Hossein Budaghi Khajeh Nobar; Parvaneh Gelard; Reza Rostamzadeh

Volume 4, Issue 7 , July 2023, , Pages 363-396

https://doi.org/10.22054/dcm.2022.69035.1130

Abstract
  Purpose: The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences.Method: Validation of electronic customer relationship in private banks based on mixed research and descriptive-exploratory method were used. On this basis, ...  Read More

Digital Transformation Planning and Frameworks

Sepideh Ciruskabiri; Ahmadreza Varnaseri

Volume 4, Issue 7 , July 2023, , Pages 397-433

https://doi.org/10.22054/dcm.2022.66880.1070

Abstract
  Purpose: The Purpose of this paper is to explain the nature and process of digital transformation.Methodology: Its methodology is based on a structured literature review (SLR) and searching scientific sites and specialized resources. One roadmap model, six maturity assessment models, three digital business ...  Read More

Designing a Model of Agile Digital Marketing Capabilities in the Insurance Industry

Seyed Rasoul Hoseini; Ammar Moghaddas Shargh; Tooktam Salari; Mohammad Mahdi Banimahd Rankouei

Volume 4, Issue 7 , July 2023, , Pages 435-464

https://doi.org/10.22054/dcm.2022.69753.1151

Abstract
  Purpose: Dynamic features of the market, increased competition, and globalization are primary requirements of active participation in new markets. These days, only companies which benefit from digital agility and function fast, as well as flexibly, can grow and expand their market. The present study ...  Read More

Digital Content Management
Proposing a Framework for Copyright of Library Resources in Iran: A Comparative Study of Copyright Laws in Iran, Australia, and the United States

Zeinab Papi

Articles in Press, Accepted Manuscript, Available Online from 10 March 2025

https://doi.org/10.22054/dcm.2025.76970.1225

Abstract
  Purpose: This study was aimed at analyzing the copyright laws of Iran, Australia, the U.S. and library portals, thereby providing a framework for the copyright of library resources for the NLAI while considering the current situation and the domestic Iranian laws. Method: This is an applied study falling ...  Read More

Digital Content Management
An Investigation into Development and Implementation of Knowledge Management in Iranian Government-Affiliated Research Centers

Zahra Abazari; Javad masoumi; Zohreh Mir Hosseini

Articles in Press, Accepted Manuscript, Available Online from 03 June 2025

https://doi.org/10.22054/dcm.2025.83841.1259

Abstract
  Knowledge management in research centers linked to government organizations in Iran formed the subject matter of this study, which focused on identifying key factors, challenges, and opportunities in adopting effective knowledge management practices. The purpose was to propose strategic frameworks and ...  Read More

Digital Content Management
Critical Analysis and Evaluation of the Textbook "Management of Digital Libraries: A Practical Guide" Based on the Standards and Criteria of University Textbooks

Zeinab Papi

Articles in Press, Accepted Manuscript, Available Online from 03 June 2025

https://doi.org/10.22054/dcm.2025.77006.1226

Abstract
  Purpose: The purpose of this paper was to critically analyze the textbook "Management of Digital Libraries: A Practical Guide" written by Mitra Samiei (2023) from Chapar Publications and evaluate it based on the standards and criteria of university textbooks.Methodology: This was an applied research ...  Read More