Document Type : Original Article


1 Phd Candidate, Department of Mangement, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.

2 department of management

3 Assistant Professor, Cultural Planning Management - Cultural Management Decision Making and Policy Making Peasant unit, Dehaghan, Iran.



The main mission and goal of the managers of any organization is the effective and efficient use of various resources and facilities such as labor, capital, materials, energy, and information. Digital transformation, which has always been important as a fundamental and strategic action in organizations, has become more important in recent years following the outbreak of coronavirus; the pressures of the coronavirus epidemic have accelerated the efforts of organizations to create digital transformation. The purpose of this study is to design an organizational performance model based on the digital status of the organization in the Corona era with a theme analysis approach in the Ministry of Industry, Mine, and Trade (MIMT). This research was conducted with a qualitative approach. The research tool (data collection) was a semi-structured interview in which 27 elites and qualified specialists in MIMT (statistical population of this study) were selected using a purposive sampling approach to qualitative sampling. The results of data analysis in the qualitative section in the open coding stage identified 79 codes, which finally through axial coding to achieve 3 categories (main category) and 21 indicators (subcategory).


Main Subjects