Digital Content Management
Saeed Abdolmanafi; Mohammad Majdameli; Aliakbar Neghabi; Soamyeh Izadi
Abstract
With the prolongation of the Corona crisis and the restrictions imposed on businesses have undoubtedly created many problems for business owners. In this study, the performance of Isfahan service industries in using information technology software on content management produced in the social network ...
Read More
With the prolongation of the Corona crisis and the restrictions imposed on businesses have undoubtedly created many problems for business owners. In this study, the performance of Isfahan service industries in using information technology software on content management produced in the social network Instagram has been studied. Based on qualitative research, four dimensions as performance and efficiency criteria for Instagram, namely advertising dimensions, psychological psychological dimensions, Brand dimensions and media dimensions are examined by preparing a standard questionnaire. The aim is to examine the role of information technology on the content produced on Instagram on successful economic service industries. Since the dimensions of advertising and brand and media are based on information technology, the content produced on Instagram as the organization's software resources is selected based on a combination of genetic algorithm and forbidden search algorithm for users to the best content that of course does not contain malicious ads. Cookies, etc., to be recognized for continuing the service class. Frequency distribution tables based on the number of absolute and relative items; column percentages are usually used to display the results. In inferential statistics, K-S test is used to normalize research hypotheses. For this purpose, Pearson correlation coefficient and linear regression tests using SPSS 21 software are used. Analysis of research and implementation results with two collective intelligence algorithms shows that Instagram has a positive and significant effect on all four dimensions and thus leads to the success of the service classes that have used Instagram.
Digital Content Management
Mohammad Nazari Hosseinabad; Mohammad haghighi; Kambiz Shahroodi
Abstract
Social networks marketing based on gaining a competitive advantage is considered one of the most important organizational phenomena in most countries. Many factors are effective in social network marketing based on gaining a competitive advantage. Many kinds of research have been conducted in the field ...
Read More
Social networks marketing based on gaining a competitive advantage is considered one of the most important organizational phenomena in most countries. Many factors are effective in social network marketing based on gaining a competitive advantage. Many kinds of research have been conducted in the field of social network marketing and the factors affecting it, but so far, comprehensive research that includes all these factors and identifies the relationship between them based on gaining a competitive advantage has not been presented. The purpose of this research is to identify the factors affecting social networks marketing based on gaining a competitive advantage and designing a model related to the communication between them. The research is a kind of exploratory mixed research and includes two qualitative and qualitative-quantitative sections. In the qualitative part, first by reviewing the literature in the field of social network marketing and using the meta-combination method, the factors affecting it were identified and divided into three categories. Using the interpretative structural modeling analytical method, the relationships between these factors were determined and analyzed in an integrated manner. In the modeling section, a questionnaire was distributed among experts selected by snowball sampling.
Digital Content Management
Sadegh Mohammadi; Behrooz Ghasemi; Sohail Sarmadsaeid
Abstract
The current research was conducted with the aim of exploring the direction of the market of exported merchandise based on competitive intelligence in the era of digital economy among sample exporting companies. In order to carry out the research, a qualitative approach was adopted. The method used in ...
Read More
The current research was conducted with the aim of exploring the direction of the market of exported merchandise based on competitive intelligence in the era of digital economy among sample exporting companies. In order to carry out the research, a qualitative approach was adopted. The method used in this research is database theory. Sampling was a purposeful judgment and was followed until theoretical saturation was reached, which included a total of 10 exporting sample companies. The systematic process of the research included open coding, axial coding and selective coding, which was done using the strategies of analysis, questioning, comparison, reminders, schemas and paradigms. A revision was made while coding; The classification was done by confirming the results through reference to the subjects. The findings showed the paradigmatic pattern of export market orientation based on competitive intelligence in the era of digital economy including 6 main categories of causal conditions, context, phenomenon or central category, intervening conditions, strategies and the consequences. Causal conditions have 3 sub-categories of learning abilities promotion of customer-oriented culture, knowledge of export technology and R&D processes and identification of export market needs; background conditions include three sub-categories of competitive thinking, competitive export processes (technical evaluation) and competitive governance; intervening conditions include three sub-categories of market technical structure (new technologies), environmental uncertainty and global markets (export risks); the central phenomenon has three sub-categories of value chain (reward strategy), human resource empowerment and employee training (export intelligence); The strategies include three sub-categories of competitive value creation,
Digital Content Management
zohreh arastehfard; Mohammad Aidi; Kambiz Hamidi; Ali Asghari Sarem
Abstract
Purpose: The purpose of the research is to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued development.
Tools and methods: The method used ...
Read More
Purpose: The purpose of the research is to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued development.
Tools and methods: The method used is foundational data analysis. Sampling method is selected by targeted or snowball method. The qualitative part of this study was conducted based on the views of 24 university professors, marketing activists, experts and elites, and managers and employees of insurance companies. Collected interviews were analyzed in MAXQDA software.
Findings: To achieve this goal, the collected interviews are evaluated using different coding methods as the main process. The interviews were entered into the MAXQDA software. Coding in data theory methodology is a process of conceptual abstraction by assigning general concepts (codes) to individual occurrences in the data. Based on the analysis of the foundation's data, 104 primary codes, 18 core categories have been made in 6 categories of the foundation's data.
Conclusion: With the emergence of electronic commerce, organizations are changing their business. The proposed model shows that the digital era has changed the expectations of customers from communication with brands. Before social networks, mass media communication channels such as television and radio to brand managers. It allowed them to communicate with consumers.
Digital Content Management
Mostafa sohouli vahed; Mohammed ali aghaei; Fariborz avazzadeh fath; Ali Pirzad
Abstract
The purpose of this research is to provide a solution for predicting time series of financial information based on the Lyapunov representation of information using chaos theory. The research method is practical in terms of purpose and ranks as a descriptive-causal accounting research based on actual ...
Read More
The purpose of this research is to provide a solution for predicting time series of financial information based on the Lyapunov representation of information using chaos theory. The research method is practical in terms of purpose and ranks as a descriptive-causal accounting research based on actual information contained in financial statements of companies. The research method is of the "post-event" type, and it was carried out using chaos theory and Saida's method based on the Lyapunov view. The statistical population of the current research consists of the companies admitted to the Tehran Stock Exchange during the years 1390 to the end of 1400. The obtained data was classified with the help of Excel software and analyzed using MATLAB software. The findings showed that during the ADF test, the null hypothesis was rejected at a level of less than 5% type 1 error and 95% confidence, and it shows that the data is not static. During the substitution analysis test and its significance level, the behavior of the time series of the main financial information is significantly different compared to their substitutes. The obtained value was calculated to describe the production process of all data sets for μ = 2, ApEnMax equal to 0.65 and rMax equal to 0.32 and for μ = 3, ApEnMax equal to 0.6 and rMax equal to 0.44. The value of the Lyapunov profile in stability at a certain point is less than zero and in the limited cycle of stability
Digital Content Management
Mahshid Shahmohamadi; Fereshte Lotfizadeh; Ahmad Rahchamani
Abstract
The current research has been done with the aim of providing a framework for innovative social media marketing strategies to deal with the effects of health crises on small and medium-sized companies. This research is applied in terms of purpose, based on a survey-exploratory approach , and typically ...
Read More
The current research has been done with the aim of providing a framework for innovative social media marketing strategies to deal with the effects of health crises on small and medium-sized companies. This research is applied in terms of purpose, based on a survey-exploratory approach , and typically it is qualitative. The statistical population of this research was a group of experts in the fields of urban management and human resources management, from whom a statistical sample was selected and interviewed based on the theoretical sampling method. Selection of experts and conducting interviews with them continued until theoretical saturation was reached and then it was stopped. Finally, this method involved an interview with 15 experts. The approach adopted in this research to analyze the interviews was content analysis. At last, the results of the research led to the presentation of a comprehensive model consisting of five main themes and eighteen sub-themes including the following: Driving factors (online brand communities, social listening), customer participation marketing, prosumer (producer-consumer) influencer marketing, gamification; Strategic factors (increasing engagement, product/service development, increasing brand awareness, creating word-of-mouth advertising, increasing brand credibility); Facilitating factors (brand associations, strengthening brand identity); primary outcomes (correctly understanding consumer needs and opinions, creating value for consumers); Secondary outcomes (market development and new customer acquisition, sales promotion, loyalty promotion).
Digital Content Management
seyed mehdi mirmehdi; Faeze Kargar; Behnam Abbasi
Abstract
Purpose: The growth of Smartphone applications has helped businesses to transform their ways of doing business. At present, shopping applications have provided an appropriate opportunity for marketers. The present work aimed to assess factors influencing the intention to use shopping applications.Method: ...
Read More
Purpose: The growth of Smartphone applications has helped businesses to transform their ways of doing business. At present, shopping applications have provided an appropriate opportunity for marketers. The present work aimed to assess factors influencing the intention to use shopping applications.Method: A structural model was formulated for analyzing and testing the existing factors among shopping application users. The statistical population of the research included the users of shopping applications in a public university in Iran. This study used a questionnaire survey. The questionnaire includes two sections. The first section of the questionnaire included general demographic details of target respondents whereas the second section consists of 30 items to measure the constructs of our conceptual model. All items of constructs were adopted from previous literature. A total of 288 questionnaires provided usable data. Findings: The results revealed that factors such as Convenience, Perceived Ease of Use, Trust, Perceived usefulness affect the intention to use shopping application while the factors of Perceived innovativeness, Perceived risk, Perceived enjoyment and Social influence are not influential.Conclusion: This research was conducted according to a comprehensive review of the research literature and identification of influential constructs with the approach of creating an integrated model of factors affecting the intention to use shopping applications. Based on the results of the research, focusing on the ease of use and creating the experience of perceived usefulness along with the use of tools that lead to the improvement of trust is critical for practitioners.
Digital Content Management
Masoud Ahmadi Ahmadi; ahmad sami; Changiz Mohammadizadeh
Abstract
The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations. This research was based on a practical purpose and based on a descriptive survey implementation ...
Read More
The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations. This research was based on a practical purpose and based on a descriptive survey implementation method. The statistical population of the research included the managers of the country's tax affairs organization and several university professors, all of whom (18 people) were selected as a statistical sample. Also, the data collection tool in this research was a researcher-made questionnaire, and confirmatory factor analysis and structural equation modeling and Smart Pls software were used for data analysis. The results of the research showed that the structural model of open data governance in the direction of administrative health in e-government in government organizations includes 6 components of platforms (with the dimensions of intra-organizational platforms and external platforms), strategies (with the dimensions of common strategies (internal and external), intra-organizational strategies and extra-organizational strategies), intervening conditions (with common dimensions (internal-external), internal and external), causal category (with dimensions of internal-external organizational factors, individual and social factors), central category and consequences (with Common dimensions (internal and external), internal and external).
Digital Content Management
Badralsadat Sahafi
Abstract
Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. ...
Read More
Technological development plays a key role in the development, continuity and survival of an organization and through this advancement, organizations continue to develop and get upgraded. Therefore, instruction of digital technology to the staff has an essential role in the efficiency of organizations. Despite the significance of all the other relevant components in an organization, digital education and training plays a key role in the development of organizations. The more knowledgeable, creative and dynamic the staff within an organization are, the higher will be its power and dynamism, hence assuring the sustainable development of the organization. In this article, an attempt has been made to show the effects of digital technology training on organizational development in order to achieve practical results. In fact, As organizations and the organizational changes become more complex, employees and especially managers must use digital training opportunities to equip themselves with new capabilities, attitudes and knowledge to play active roles in the organization’s creative decision-making processes. Obviously, in today's fast changing industrial world, traditional training is not enough to meet the training needs of employees and manage complex organizations tasks. Therefore, newer and more appropriate models and methods such as digital education and learning should be used to train transformative, entrepreneurial and creative employees and managers.
Digital Content Management
Elia Borhanzadeh; Reza Vaezi; Habibollah Roodsaz; Ghodsi Bayat
Abstract
Purpose: The present study aimed to improve the quality of delivering government services by identifying the main components of the personalization of the m-government in Iran.
Method: Qualitative approach and exploratory research is applied. Data is gathered by targeted sampling and semi-structured ...
Read More
Purpose: The present study aimed to improve the quality of delivering government services by identifying the main components of the personalization of the m-government in Iran.
Method: Qualitative approach and exploratory research is applied. Data is gathered by targeted sampling and semi-structured interviews. Thematic analysis technique was used to analyze the interviews.
Findings: The research findings indicate that the personalization of mobile government in Iran includes 5 main themes and 16 sub-themes including social factors (e-services, e-participation), e-factors (productivity, policy making), managerial factors (accountability, human capital, transparency), political factors (e-legislation, information technology infrastructure), cultural factors (e-support, e-learning).
Conclusions: Experts emphasized on managerial factors like accountability and transparency of government activities. Also cultural factors are very important as digital literacy of society is very important in this regard. On the other hand regular review and update of current laws of ICT infrastructures and security policies should be considered as important by government. Also targeted filtering by personal information will make citizens more satisfied to receive updated information and related services based on their needs and preferences.
Digital Content Management
Rahim Vejdan; Morteza Hazrati * (corresponding author); Badri Abbasi; Mousa Rezvani Chaman Zamin; Mehran Nasirzad
Abstract
The main goal of the current research is to design a model of human resource capabilities with emphasis on knowledge management (relying on digital information management) in Iran Oil Terminals Company. This research is descriptive-survey research in terms of research implementation method, cross-sectional ...
Read More
The main goal of the current research is to design a model of human resource capabilities with emphasis on knowledge management (relying on digital information management) in Iran Oil Terminals Company. This research is descriptive-survey research in terms of research implementation method, cross-sectional research in terms of time, and applied research in terms of purpose and is in the category of exploratory research. The statistical sample of this research included 20 professors and senior managers of the Ministry of Oil in the qualitative part and 100 people in the quantitative part including the managers and experts of Iran Oil Terminals Company. For data collection in the qualitative section, interview tools and data analysis techniques were utilized, while in the quantitative section, questionnaires and structural equation modeling techniques were used. The results of the analysis showed that the capabilities of human resources, with an emphasis on knowledge management (based on digital information management), include behavioral capabilities, specialized-technical capabilities, and analytical capabilities. In the end, a suitable model for the capabilities of human resources, emphasizing knowledge management (based on digital information management), was presented in Iran Oil Terminals Company.
Digital Content Management
fahimeh kokabi Boroujerdi; Majid Jahangir Fard; Ali Mehdizadeh; Farshad Haj Alian
Abstract
The aim of this study was to provide a model of organizational vitality with a positive organizational behavior approach in the digital management era (Meta-synthesis approach). For this purpose, the results and findings of the previous research have been systematically evaluated and analyzed with the ...
Read More
The aim of this study was to provide a model of organizational vitality with a positive organizational behavior approach in the digital management era (Meta-synthesis approach). For this purpose, the results and findings of the previous research have been systematically evaluated and analyzed with the approach of qualitative research and meta-synthesis tool (based on data mining) which includes seven steps. In this method, by searching the keyword of organizational vitality with a positive organizational behavior approach (based on data mining) in various databases, initially 2151 works were found in the time period of 2011 to 2019 AD and 1391 to 1399 (Persian calendar), of which 1468 works were based on title, 429 works in terms of abstract and 217 works in terms of text did not match the purpose and questions of the present research; These works were set aside, and only 37 works, which were in the field of organizational vitality with a positive organizational behavior approach in the age of digital management and were aligned both in terms of title and content with the objectives and research questions of this study, were selected for analysis using meta-synthesis analysis and presentation of a organizational vitality model with a positive organizational behavior approach in the digital management era. By studying and carefully examining the finalized sources; The components and indicators of organizational vitality were extracted with the approach of positive organizational behavior in the age of digital management.
Digital Content Management
Hamidreza Radfar
Abstract
Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. ...
Read More
Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. In order to investigate the situation of IHCS in the field of digital content management with a case perspective, a descriptive survey was conducted. The research community in this work is the IHCS and all its departments, activities, systems and programs that work in the direction of preparation, production and development, organization and dissemination of digital content. Tables have been used to describe and analyze the data collected from the checklist.
Findings: Various types of digital content are prepared and produced in different departments of the IHCS. The priority is to choose digital content in the research institute with books, documents and publications. Among the various departments of the IHCS, the library is the only one that organizes its digital content in a standard format. The digital content prepared, produced or developed in the IHCS are disseminated through various tools and methods, especially through websites, social networks and library services.
Conclusion: In general, the movement towards the preparation and production of content in digital form is visible in the IHCS, and efforts are being made to organize and disseminate all types of digital content in the form of various systems.
