Original Article
A Conceptual Framework on Webrooming Behavior of Luxury Customers (The Case of Gold and Jewelry)

Saghar Zarinkamar; Azam Rahimi Nik; Abbas Heydari

Volume 5, Issue 8 , January 2024, Pages 1-21


  Purpose: The development of e-commerce and online shopping has given rise to emerging concepts of consumer behavior, including webrooming. Due to the novelty of the concept of webrooming in this study, an attempt has been made to provide a conceptual framework to explain this behavior and the factors ...  Read More

Original Article
Analyzing the Relationship Between Dimensions of Mental Image, Brand Awareness, and Brand Recognition in Customer Attraction Considering Electronic Service Marketing

Ahmad Shamsi; Alireza Shirvani; Mashallah Valikani

Volume 5, Issue 8 , January 2024, Pages 22-46


  Purpose: In the present research   the relationship between the dimensions of mental image, brand awareness and brand recognition in attracting customers, has been investigated and analyzed with   marketing of electronic services (the case study of Iran Postbank) especially taken ...  Read More

Original Article
Content Marketing Scientific Articles in the WOS: A Bibliometric Analysis

Zahra Sadeqi-Arani; Elmira Janavi

Volume 5, Issue 8 , January 2024, Pages 47-77


  Purpose: Despite the widespread diffusion and interest aroused by content marketing, little attention has been paid until this moment to building a framework that presents the main currents and studies of the field. Hence, the main aim of this study was to cover this gap by analyzing bibliographic information ...  Read More

Original Article
Digital Value Creation by Online Taxi Driving with of Relationship Bonding and Relationship Quality

Sadegh Moosakhani; Samad Aali; Naser Sanoubar; Soleyman Iranzadeh

Volume 5, Issue 8 , January 2024, Pages 79-102


  Purpose: This study extends the current understanding of customer engagement by examining the impact of relationship bonding and relationship quality on customer engagement in value creation for online taxis.Method: A quantitative research design was used to validate the hypotheses proposed in this research. ...  Read More

Original Article
Evaluating the Role of the Base Volume in the Liquidity of Digital and Knowledge-Based Companies' Stocks in the Tehran Stock Exchange

Mohammad Satarifar; Mohammad Feghhi; Javid Bahrami; Morteza Borjloo

Volume 5, Issue 8 , January 2024, Pages 103-124


  Purpose: This research aimed to identify some of the existing financial frictions in the Iran's digital economy. In particular, based on cases taken from digital and knowledge-based companies, it empirically investigated the importance of the role of base volume in the liquidity of those companies' stocks ...  Read More

Original Article
Presenting A for Model of Establishing the Fifth-Generation University with the Foundation Data Approach

Nasim Bakhshaei; Mohammad Reza Bagherzadeh; Yousef Gholipour kanani; Mohammad Reza Dalvi

Volume 5, Issue 8 , January 2024, Pages 125-148


  Purpose: The purpose of this research is to present and explain the establishment pattern of the fifth-generation university in Islamic Azad Universities. Future thinking and the university system's policy in higher education have become necessary with the effectiveness of virtual and electronic learning. ...  Read More

Original Article
Risk Assessment and Determining the Content Production Risk Index of Governmental Digital Libraries in Tehran

Raheleh Mohammadsalehi; Mitra Samiei; Fahimeh Babalhavaeji; Nadjla Hariri

Volume 5, Issue 8 , January 2024, Pages 149-182


  Purpose: This research aimed to identify and evaluate the risks of content production in the governmental digital libraries of Tehran.Method: In terms of essence, this research is synthetic (library studies, qualitative and quantitative), and regarding purpose, it is an applied one.  In the first ...  Read More

Original Article
Validation of the Pattern of Digital Marketing Capabilities Affecting Product Development

Sajjad Zeinali; Fereydoun Omidi; Ali Mehrabi

Volume 5, Issue 8 , January 2024, Pages 183-205


  Purpose: Due to the importance of creating competitive advantages, the present study was conducted with a view to validating the pattern of digital marketing capabilities affecting the development of new Abadan petrochemical products. The present research is applied in terms of purpose and has been done ...  Read More

Original Article
Feasibility of Using V-SAT Satellites in Library Services

Adel Soleimani Nejad; Tahereh Haji Mozafari; Fariborz Doroudi

Volume 5, Issue 8 , January 2024, Pages 206-228


  Purpose: The main purpose of this research is to assess the feasibility of using VSAT satellites in the information services of university libraries.Method: The research method is a survey using the TOPSIS model, which indicates that the optimal method of providing the Internet is the method that has ...  Read More

Original Article
Identification and Evaluation Factors for Improving Online Shopping Based on Customer Experience in E-Start-ups in the Field of Health and Medical Care

Javad Safavieh; Bita Tabrizian; Leila Andervazh; Ebrahim Albo Naiemi

Volume 5, Issue 8 , January 2024, Pages 229-246


  Purpose: Start-up businesses have attracted considerable attention regarding the new approach in the modern economy The present study was conducted to investigate the factors affecting the improvement of customers’ online shopping experience in e-commerce start-ups in the healthcare sector.Method: ...  Read More

Original Article
Identifying Factors Affecting Electronic Learning in Information Retrieval

Marziyeh Fallah Kordabadi; Sayed Ali Asghar Razavi; Safiyeh Tahmasebi Limooni

Volume 5, Issue 8 , January 2024, Pages 247-271


  Purpose: The field of providing information and the method of publishing information has permanently been subject to modification and alteration, and as we know, with the introduction of computer technology in the field of librarianship and the change in the way of providing services, the imperative ...  Read More

Original Article
The Role of Socio-economic Status in Information Seeking Behavior Based on the Knowledge Gap Theory: A Case Study of Qom University, Iran

Sokaineh Falsafin; Dariush Matlabi; Samaneh Khavidaki; Zakkie Arabsheibani

Volume 5, Issue 8 , January 2024, Pages 272-303


  Purpose: Economic and social status play a prominent role in many human activities and their  function is accentuated in the theory of the knowledge gap. According to the idea, the knowledge of the people with higher socio-economic status increases compared to those with lower socio-economic status. ...  Read More

Original Article
The Impact of Entrepreneurship-Based Branding in the Cyberspace on the Performance of Startups

Elahe Rahimi; Abbas Heydari; Behrooz Ghasemi

Volume 5, Issue 8 , January 2024, Pages 304-328


  Purpose: The key to startup success is a brand-centric approach that combines brand leadership strategy with creative, targeted, and cost-effective business methods. In the brand-centered approach, all company processes revolve around the development of brand identity in continuous interaction with customers, ...  Read More