Editor-in-Chief Lecture
Digital Content Management: A Competency Framework

Mohammad Hassanzadeh

Volume 3, Issue 4 , January 2022, Pages 1-6


  Digital content creation is being carried out in different ways in cyberspace and using different platforms by professionals and the general public. But effective content accounts for a small percentage of all content produced and published. Creating value from digital content requires proper management ...  Read More

Original Article
Analyzing Social Engineering Research through Co-authorship Networks Using Scopus Database during 1926-2020

Leila Khalili; Nayana Darshani Wijayasundara

Volume 3, Issue 4 , January 2022, Pages 7-38


  Purpose: Hacking the human brain and manipulating human trust to obtain information and get monetary gains is called social engineering. This study aims to visualize and analyze the co-authorship networks in the Scopus citation database's social engineering research from 1926 to 2020. Method: The ...  Read More

Original Article
Times Ranking versus ResearchGate’s Indicators: An Analysis of Presence and Activities of Political Sciences Field

Maryam Tavosi

Volume 3, Issue 4 , January 2022, Pages 39-56


  Purpose: This study analyzes the activities of top Times researchers in the field of political science with an emphasis on examining the ResearchGate network. Method: This study opted for altmetric approach. Two research communities have been surveyed. The number of 145 faculty members affiliated ...  Read More

Original Article
Policy-Making Model of the Ministry of Industry, Mine and Trade Based on Digital Transformation

Abolfazl Mohsenipour; Mehrdad Matani; Yousef Gholipoor Kanani; Asadollah Mehrara

Volume 3, Issue 4 , January 2022, Pages 57-82


  Purpose: The purpose of this study is a policy-making model of the Ministry of Industry, Mine and Trade (MIMT) based on digital transformation is presented.Method: The study is an applied-developmental study in terms of purpose and cross-sectional survey research. A semi-structured interview and Likert ...  Read More

Original Article
Modeling the Agility of Education Departments with a Digital Transformation Approach

Mohammadreza Gharbi Jahromi; Moslem Salehi; Mozhgan Amirianzadeh; Ebad Allah Ahmadi

Volume 3, Issue 4 , January 2022, Pages 83-110


  Purpose: The purpose of this study is to provide a model of organizational agility in Fars education departments with a digital transformation approach.Methodology: This study is applied research from the perspective of the purpose of agile modeling of education departments' digital transformation strategy. ...  Read More

Original Article
Organizational Adequacy Promotion Model for Digital Maturity of Organizations in Iran

Fazel Zamani; Mashallah Valikhani; Alireza Shirvani

Volume 3, Issue 4 , January 2022, Pages 111-132


  Purpose: The purpose of this study is to improve the organizational adequacy model for the digital maturity of Iranian offices with a data-based approach.Methodology: This research was conducted with a qualitative-inductive approach and the Strauss-Corbin contextual theory method. The research tool (data ...  Read More

Original Article
Servant Leadership in the Health Insurance organization to Achieve the Digital Health System

Farzaneh Taghizadeh Zanouz; Jafar Ghahremani; Ghafar Tari

Volume 3, Issue 4 , January 2022, Pages 133-152


  Purpose: This study was conducted to identify the model for removing obstacles and executive mechanisms to implement servant leadership in the health insurance organization to achieve the digital health system.Method: The present research has been exploratory and qualitative. Content analysis method ...  Read More

Original Article
Organizational ambidexterity model for digital innovation in the banking industry

Mitra Mottaghi; Alireza Shirvani; Mohammad Reza Dalvi

Volume 3, Issue 4 , January 2022, Pages 153-175


  This article examined the organizational ambidexterity model for digital innovation in the banking industry and explained the dimensions of the ambidexterity model in this organization. Regarding intense competition and rapid changes and variations in products, processes, and technologies in today's ...  Read More

Original Article
Pathology of Strategic Human Resource Management System Based on Digital Transformation Governance

Sajjad Valipour Damiyeh; Mehrdad Hamrahi; Ali Pirzad

Volume 3, Issue 4 , January 2022, Pages 176-195


  Purpose:The main purpose of this research was the pathology of strategic human resource management system based on digital transformation governance. The analysis has been done in Gachsaran Oil and Gas Exploitation Company with the grounded theory approach.Method: This research is a heuristic combination ...  Read More

Original Article
Customer Experience of Electronic Services in Information Technology Organizations Based on Digital Developments

Fatemeh Saeedi; Abolfazl Danaei; Seyed Mohammad Barzegar

Volume 3, Issue 4 , January 2022, Pages 196-223


  Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in the process of using electronic services in information ...  Read More

Original Article
Analyzing the Brand-Customer Relationship on Instagram with a Mixed Approach

Nazanin Emamgholi; Shahram Hashemnia; Ozhan Karimi

Volume 3, Issue 4 , January 2022, Pages 224-252


  Purpose: The present study aims to provide a model for analyzing the brand-customer relationship on Instagram in the cosmetics industry.Method: In this study, qualitative and quantitative methods have been used to analyze the data. The statistical population in the qualitative phase includes brand marketing ...  Read More

Original Article
Modeling the Relational Marketing of Iranian Films in the Digital Age

Ahmad Afrouz; Ehtesham Rashidi; Abolfazl Danaei

Volume 3, Issue 4 , January 2022, Pages 253-273


  Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting ...  Read More

Original Article
Providing Digital Marketing Model for Online Business Branding

Benyamin Mosayebi Amidabadi; Ozhan Karimi; Shahram Hashemnia

Volume 3, Issue 4 , January 2022, Pages 274-296


  Purpose: Considering the competitive space of online businesses, branding would be the key element for achieving a competitive advantage. This study aimed at providing a digital marketing model for online business branding.Method: This was a fundamental study in terms of objective, which was conducted ...  Read More