Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance

hamid Poorahmadi Hooshmand; Hossein Budaghi Khajeh Nobar; Parvaneh Goldard; Reza Rostamzad

Volume 4, Issue 6 , January 2023, , Pages 367-394


  The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose. Subjects in qualitative research are people living in the cities of Nowshahr, Chalous, and Tonekabon, whose sample size in the qualitative ...  Read More

Designing the Conceptual Model of Digital Library Evaluation using the Fuzzy Delphi Method

Mitra Samiei

Volume 2, Issue 3 , March 2021, , Pages 25-43


  Purpose: The present paper aims at identifying and extracting the dimensions, components, and criteria of digital library evaluation based on experts` opinions and the 5S conceptual framework of Goncalves.Methodology: This was an applied, documentary, and survey research making the best use of the fuzzy ...  Read More