Content Marketing Scientific Articles in the WOS: A Bibliometric Analysis

Zahra Sadeqi-Arani; Elmira Janavi

Volume 5, Issue 8 , January 2024, , Pages 47-77

https://doi.org/10.22054/dcm.2022.69131.1133

Abstract
  Purpose: Despite the widespread diffusion and interest aroused by content marketing, little attention has been paid until this moment to building a framework that presents the main currents and studies of the field. Hence, the main aim of this study was to cover this gap by analyzing bibliographic information ...  Read More