Social Media and Human Resource Management Approach: The Transformation Model Design

Masoumeh Babaei; Abolfazl Danaei; Farshad Faezi Razi

Volume 3, Issue 5 , June 2022, , Pages 78-120

http://dx.doi.org/10.22054/dcm.2022.66988.1078

Abstract
  Purpose: The present article has been written to review studies in the field of social media evolution in human resources and the gaps in this research. This review paper is expected to motivate further research initiatives regarding the role of social media in different HRM practices.Method: The paper ...  Read More

Modeling the Relational Marketing of Iranian Films in the Digital Age

Ahmad Afrouz; Ehtesham Rashidi; Abolfazl Danaei

Volume 3, Issue 4 , January 2022, , Pages 253-273

http://dx.doi.org/10.22054/dcm.2022.14068

Abstract
  Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting ...  Read More

Evaluation of COVID-19 Spread Effect on the Commercial Instagram Posts using ANN: A Case Study on The Holy Shrine in Mashhad, Iran

Mohammad Javad Shooshtari; Hossein Etemadfard; Rouzbeh Shad

Volume 2, Issue 3 , March 2021, , Pages 63-97

http://dx.doi.org/10.22054/dcm.2021.13676

Abstract
  The widespread deployment of social media has helped researchers access an enormous amount of data in various domains, including the the COVID-19 pandemic. This study draws on a heuristic approach to classify Commercial Instagram Posts (CIPs) and explores how the businesses around the Holy Shrine were ...  Read More

A Reciprocal Intercommunication Between Reader and Writer: A Critical Study of Cyber Literature

Jamirul Islam

Volume 2, Issue 3 , March 2021, , Pages 131-142

http://dx.doi.org/10.22054/dcm.2021.13679

Abstract
  Since the accessibility of the internet, cyber literature can function by bringing ease, evolving preferences and mindsets. This research is a survey focused on the opinions of the respondents on the nature of social media cyber literature; of its advantages and effects on the reader. This research is ...  Read More