The Impact of Content Produced on Instagram Social Network on Successful Economic Services of Isfahan in Corona Crisis Using a Combination of Genetic Algorithm and Forbidden Search Algorithm

Abdolmanafi, Saeed; Majdameli, Mohammad; Neghabi, Aliakbar; Izadi, Soamyeh

doi:10.22054/dcm.2022.68395.1105

Document Type : Original Article

Authors

¹ Assistant Professor, Department of Business Management, Payame Noor University, Tehran, Iran

² Professor, Department of Economics, Faculty of Economics and Accounting, Islamic Azad University, Tehran Markaz Branch, Iran

³ Assistant Professor, Faculty of Computer Engineering, Sabzevar Branch, Islamic Azad University, Sabzevar, Iran

⁴ Ph.D. Candidate in Information Technology Engineering, Electronic Commerce, Islamic Azad University, Sabzevar Branch, Iran

https://doi.org/10.22054/dcm.2022.68395.1105

Abstract

Purpose: The purpose of this research was to provide a model for choosing the best content for the activity of service guilds.
Method: In inferential statistics, the K-S test is used for the normality of research hypotheses. For this purpose, Pearson's correlation coefficient and linear regression tests have been used through SPSS 21 software, and the best content generated using genetic algorithms and forbidden search were introduced.
Findings: Analysis of research and implementation results with two collective intelligence algorithms shows that Instagram has a positive and significant effect on all four dimensions and thus leads to the success of the service classes that have used Instagram.
Conclusion: In this article, a combination model of genetic algorithm and forbidden search algorithm was chosen for users so that the best content, which of course does not contain malicious ads and cookies, etc., is introduced for the continuation of the service industry.

Keywords

References

Abdolhosseini, M., Roshandel Arbati, T., & Aghili, S. W. (2019). "Designing the Impact of Advertising Intellectual Impact on Instagram Social Network". Journal of Social Cultural Strategy, 8(31), 147-171.

Anderson-Cook, C. M. (2005). Practical genetic algorithms. In: Taylor & Francis.

Foroudi, P., Yu, Q., Gupta, S., & Foroudi, M. M. (2019). Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138, 218-227.

Gordon, R., Dibb, S., Magee, C., Cooper, P., & Waitt, G. (2018). Empirically testing the concept of value-in-behavior and its relevance for social marketing. Journal of Business Research, 82(1), 56-67.

Ibrahim Pourazbari, M., Akbari, M., & Kashkani Najadeh, S. S. (2020). The Impact of Customer Value Creating Behavior of Brand Preference on Re-Purchase. Scientific Journal of Business Management Explores, 12(24), 2-289.

Kia, A. A., & Said Siirt, N. (2020). Activities of Iranian Virtual Social Media Users in Determination and Ethical Values of the Media (Study Six Cases on Instagram Network. Ninth News Science Journal, 9(33), 105-142.

Kousha, B., Rashidi, E., & Danaei, A. (2020). Fashion of the Effect of Social Media Attraction on Social Trade: Study of Social Trade Pages Instagram. Journal of Communication Research, 27(1.101), 95-122.

Moradi Dizzani, M., & Aghaei Kordashami, A. D. (2020). Investigating the Impact of Content and Social Relationships on Instagram Network on Customer Purchase; Explaining the Intermediary Role of Customer Intensification. Marketing Management, 12(46).

Nasser Safai, N., & Atef Yekta, H. (2019). Investigating the Impact of Social Affiliate on Customer Trust in Social Networks. New Year's Eve Marketing Research, 4(35).

Osatuyi, B., & Turel, O. (2018). Social motivation for the use of social technologies: an empirical examination of social commerce site users. Internet Research.

Sembada, A. Y., & Koay, K. Y. (2019). How perceived behavioral control affects trust to purchase in social media stores. Journal of Business Research, In press.

Shang, S., Ya-Ling, W. & Sie, Y.J. (2017). “Generating consumer resonance for purchase

Soltani, M., Arianfar, M., Nasserzadeh, S. M. R., & Fathi, M. R. (2016). Identifying and Ranking Factors Affecting Sports Equipment through social media; Application of Logarithmic Future Planning Technique (Case Study: Social Media Users Instagram) Contemporary Research in Sport Management, 6(12).

Taghi Panahi, F., Navakizi, M., & Diani, M. H. (2019). Analysis of Success of User Integration in Instagram Social Network on Content from Perspective of Image Characteristics. Journal of Iranian Information Science and Technology Research (Irandak), 34(3).

Tajuddin, U. N. R. A. Hassan, L. F. A. Othman, A. K. & Razak, N. A. (2020). Electronic Word-of-Mouth (E-WOM), Brand Image and Consumer Purchase Intention on Healthcare Products. Journal of Accounting Research, Organization and Economics, 4(1), 33–23.

International Journal of Digital Content Management

The Impact of Content Produced on Instagram Social Network on Successful Economic Services of Isfahan in Corona Crisis Using a Combination of Genetic Algorithm and Forbidden Search Algorithm

References

References

Volume 5, Issue 9
July 2024
Pages 236-258

The Impact of Content Produced on Instagram Social Network on Successful Economic Services of Isfahan in Corona Crisis Using a Combination of Genetic Algorithm and Forbidden Search Algorithm

References

References

Volume 5, Issue 9July 2024Pages 236-258

Volume 5, Issue 9
July 2024
Pages 236-258