Journal of Digital Content Management

Journal of Digital Content Management

Keywords = IPMA matrix
Number of Articles: 1

Prioritizing Factors Affecting Consumer-Buying Behavior in Online Social Media Marketing

Volume 5, Issue 9, 2024, Pages 205-235

10.22054/dcm.2023.72082.1190

Reyhaneh Toudeh Bahambari, Hossein Hakimpour, Mahdi Mahmoodzadeh Vashan, Hamid Rezaeifar