Digital Value Creation by Online Taxi Driving with of Relationship Bonding and Relationship Quality

Sadegh Moosakhani; Samad Aali; Naser Sanoubar; Soleyman Iranzadeh

Volume 5, Issue 8 , January 2024, , Pages 79-102

  Purpose: This study extends the current understanding of customer engagement by examining the impact of relationship bonding and relationship quality on customer engagement in value creation for online taxis.Method: A quantitative research design was used to validate the hypotheses proposed in this research. ...  Read More