Mohammad Mirehei; Yousef Ashrafi; AbdolReza Jafarinahr
Abstract
The purpose of this study was to present a role-playing model for municipalities in dealing with infectious diseases based on digital developments. The content analysis method has been used to identify the adaptation indicators of the role-playing model of municipalities about infectious diseases. The ...
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The purpose of this study was to present a role-playing model for municipalities in dealing with infectious diseases based on digital developments. The content analysis method has been used to identify the adaptation indicators of the role-playing model of municipalities about infectious diseases. The statistical population in this study includes professors and universities, municipal managers, physicians, and ordinary people. In this study, 11 members of the population were interviewed based on systematic sampling. Semi-structured interviews were used to collect data. The collected interviews were analyzed using ATLASTI software and the content network was reached based on 6-step coding. The components of information and research are: Information and publicization of information, education, and research .The components of law and policy-making are: Policy-making, inter-organizational cooperation, licensing, culture-building, and prohibition, and the limitations of the components of participation and transparency are: Participation and collection of executive information. These include government-sponsered and political factors, information and education, weak laws, and managerial factors. The components of servicing and equipment are the disinfection of public centers, organizational services, and optimization of services. According to the results, the prevalence of this disease has accelerated the process of digital transformation in cities. The city and municipality of Amol are no exception to this, and in this regard, it has strengthened its online services and involved data collection and cross-sectoral cooperation with other institutions involved.
Mohammad Ali Ghazi Kelahroodi; Farshad Faezi Razi; Younos Vakil Alroaia
Abstract
The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive ...
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The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive and the implementation approach is qualitative; In this regard, the case study method has been used. This research is descriptive-exploratory in terms of purpose and in terms of time, it is in the field of cross-sectional studies. The qualitative methodology of grounded theory analysis by Strauss and Corbin (2007) was used to answer the research question. This research has been done inductively and based on a survey procedure. The experts were the managers of reputable Iranian banks. Based on systematic sampling, 14 people were selected. The research tool was a semi-structured interview with questions related to the purpose of the research. Interviews were analyzed using AtlasTi version 10 software. Based on the designed model, 6 categories for causal factors (appropriate decision making, time management, digitization effects, cost management, business trends, and relationship management), 2 categories for contextual conditions (digital tools and digital economy), 2 categories for intervening conditions (individual and environmental factors), 3 categories for strategy (creativity, culture development, and digital context), 3 categories for outcomes (banking industry prosperity, customer satisfaction, and economic productivity) were identified.
