Modeling the Relational Marketing of Iranian Films in the Digital Age

Ahmad Afrouz; Ehtesham Rashidi; Abolfazl Danaei

Volume 3, Issue 4 , January 2022, , Pages 253-273

  Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting ...  Read More

Providing Digital Marketing Model for Online Business Branding

Benyamin Mosayebi Amidabadi; Ozhan Karimi; Shahram Hashemnia

Volume 3, Issue 4 , January 2022, , Pages 274-296

  Purpose: Considering the competitive space of online businesses, branding would be the key element for achieving a competitive advantage. This study aimed at providing a digital marketing model for online business branding.Method: This was a fundamental study in terms of objective, which was conducted ...  Read More

The Agility Model of the Banking Industry in Digital Marketing

Jalal Salehi; Ali Hosseinzadeh; Hadi Bastam

Volume 2, Issue 3 , March 2021, , Pages 217-242

  The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so ...  Read More