Hamid Zahedi; Mehrdad Matani; Mehrara Asadollah; Yousef Gholipoor Kanani
Abstract
Purpose: The main purpose of this study is to present a change management model in the automotive industry based on general industry policies in the fourth-generation industrial revolution.Method: To achieve this goal, first the effective factors and indicators affecting change management are identified ...
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Purpose: The main purpose of this study is to present a change management model in the automotive industry based on general industry policies in the fourth-generation industrial revolution.Method: To achieve this goal, first the effective factors and indicators affecting change management are identified based on the data model of the foundation and then these factors and indicators are categorized. Given that the purpose of this research is exploratory, the use of the grounded theory research method and semi-structured interviews with experts and professors led to the development of research model criteria.Findings: Based on the interviews and previous studies, the factors affecting the management of change in internal and external categories have been identified. Finally, change management strategies have been identified in three components: selecting acceptable managers, using consultants and expert staff, and creating a sense of empathy and trust.Conclusion: The use of expert managers and appropriate leaders causes change management to be implemented productively. Ultimately, these strategies result in increased survival under the components of greater brand acceptance and profitability. Change management strategies have been identified in three components: selecting acceptable managers, using consultants and expert staff, and creating a sense of empathy and trust. Changes are more about the individual's feelings than emotions and are technical, and associating them with change is the most difficult stage of change
Abolfazl Mohsenipour; Mehrdad Matani; Yousef Gholipoor Kanani; Asadollah Mehrara
Abstract
Purpose: The purpose of this study is a policy-making model of the Ministry of Industry, Mine and Trade (MIMT) based on digital transformation is presented.Method: The study is an applied-developmental study in terms of purpose and cross-sectional survey research. A semi-structured interview and Likert ...
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Purpose: The purpose of this study is a policy-making model of the Ministry of Industry, Mine and Trade (MIMT) based on digital transformation is presented.Method: The study is an applied-developmental study in terms of purpose and cross-sectional survey research. A semi-structured interview and Likert scale questionnaire were used to collect data. The reliability of the questionnaire was assessed using Cronbach's alpha and combined reliability. The statistical population includes experts in the automotive industry until the theoretical saturation was reached and 15 experts participated. Using Cochran's formula for indeterminate populations, 365 people were calculated as a sample and cluster sampling method. To analyze the data, the grounded theory analysis method was used to identify the research indicators, and to validate and present the final model, the structural equation modeling method and LISREL software were used.Findings: it can be acknowledged that before deciding to transform processes and enter the digital arena, it is necessary to assess the readiness of the organization as well as its human resources to accept this changeConclusion: the implementation of the automotive industry policy for digital transformation will make the Ministry of Industry, Mine, and Trade the digital leader in the automotive industry.
