Digital Content Management
Interpretive Structural Modeling of Social Network Marketing Based on Gaining a Competitive Advantage of Startup Travel Service Companies

Mohammad Nazari Hosseinabad; Mohammad haghighi; Kambiz Shahroodi

Articles in Press, Accepted Manuscript, Available Online from 24 July 2023

https://doi.org/10.22054/dcm.2023.69254.1138

Abstract
  Social networks marketing based on gaining a competitive advantage is considered one of the most important organizational phenomena in most countries. Many factors are effective in social network marketing based on gaining a competitive advantage. Many kinds of research have been conducted in the field ...  Read More

Explanation of Digital Equipment Technology Selection Model for Equipping Downstream Petrochemical Industrial Units

Abutorab Alirezaei; Hojjatollah Bagheri Bagheri; Mohammad Reza Kabaran Zadeh

Volume 4, Issue 7 , July 2023, , Pages 311-335

https://doi.org/10.22054/dcm.2022.68970.1126

Abstract
  Purpose: Technology plays an essential role in any country to achieve sustainable development. Choosing appropriate and advanced technology is one of the strategic decisions of industrial managers. This research discusses the critical factors that should be considered in the process of choosing new technologies ...  Read More