Designing and Validating an Electronic Customer Relationship Management Model in Private Banks

Mina Abdolalipoor; Hossein Budaghi Khajeh Nobar; Parvaneh Gelard; Reza Rostamzadeh

Volume 4, Issue 7 , July 2023, , Pages 363-396

  Purpose: The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences.Method: Validation of electronic customer relationship in private banks based on mixed research and descriptive-exploratory method were used. On this basis, ...  Read More