Designing and Validating an Electronic Customer Relationship Management Model in Private Banks

Mina Abdolalipoor; Parvaneh Gelard; Hossein Budaghi Khajeh Nobar; Reza Rostamzadeh

Volume 4, Issue 7 , July 2023, , Pages 363-396

  Purpose: The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences.Method: Validation of electronic customer relationship in private banks based on mixed research and descriptive-exploratory method were used. On this basis, ...  Read More

Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance

hamid Poorahmadi Hooshmand; Hossein Budaghi Khajeh Nobar; Parvaneh Gelard; Reza Rostamzadeh

Volume 4, Issue 6 , January 2023, , Pages 367-394

  The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose. Subjects in qualitative research are people living in the cities of Nowshahr, Chalous, and Tonekabon, whose sample size in the qualitative ...  Read More