Digital Content Management
Analyzing the Relationship Between Dimensions of Mental Image, Brand Awareness, and Brand Recognition in Customer Attraction Considering Electronic Service Marketing

Ahmad Shamsi; Alireza Shirvani; mashallah valikani

Articles in Press, Accepted Manuscript, Available Online from 04 October 2023

  E-marketing greatly facilitated the banking sector. Because financial institutions can increase their services and reach global arenas. To further confirm this issue, the present study intends to identify the extent of use of electronic recovery services in Iranian banking and its role in strengthening ...  Read More

Organizational Adequacy Promotion Model for Digital Maturity of Organizations in Iran

Fazel Zamani; Mashallah Valikhani; Alireza Shirvani

Volume 3, Issue 4 , January 2022, , Pages 111-132

  Purpose: The purpose of this study is to improve the organizational adequacy model for the digital maturity of Iranian offices with a data-based approach.Methodology: This research was conducted with a qualitative-inductive approach and the Strauss-Corbin contextual theory method. The research tool (data ...  Read More