The Agility Model of the Banking Industry in Digital Marketing

Jalal Salehi; Ali Hosseinzadeh; Hadi Bastam

Volume 2, Issue 3 , March 2021, , Pages 217-242

http://dx.doi.org/10.22054/dcm.2021.13684

Abstract
  The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so ...  Read More