Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis

Maryam Tavosi; Nader Naghshineh

Volume 2, Issue 2 , January 2021, , Pages 171-183

http://dx.doi.org/10.22054/dcm.2021.13070

Abstract
  Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library ...  Read More