Volume 3 (2022)
Volume 2 (2021)
Volume 1 (2020)
Number of Volumes 4
Number of Issues 6
Number of Articles 98
Number of Contributors 229
Article View 20,396
PDF Download 14,407
View Per Article 208.12
PDF Download Per Article 147.01
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Number of Submissions 202
Rejected Submissions 47
Reject Rate 23
Accepted Submissions 81
Acceptance Rate 40
Time to Accept (Days) 71
Number of Indexing Databases 10
Number of Reviewers 74

International Journal of Digital Content Management (IJDCM) is an open-access, double-blind, peer-reviewed journal published by Allameh Tabataba’i University, the leading university in Humanities and Social Sciences in Iran. This journal publishes articles in cooperation with the Iranian Academy of Management Sciences.

To allow for easy and worldwide access to the most updated research findings, the journal is set to be an open-access journal. The journal charges two million Rials to compensate a part of arbitration fee, and if the article is accepted, additionally four million Rials will be charged from the authors for a part of the cost of processing the articles, the rest of the costs will be financially supported by Allameh Tabataba’I University.

Non-Iranian authors are free of mentioned charges.

The International Journal of Digital Content Management publishes research manuscripts in the field of digital content in any field. Work must be of a quality and context that the Editorial Board thinks would be of interest to an international readership. The aims and scope of the journals are to:

  • Provide a journal that reports research on topics that are of international significance across digital content contexts
  • Publish high-quality manuscripts that are of international significance in terms of design and/or findings
  • Encourage collaboration by international teams of researchers to create special issues on mentioned topics in scope.

Journal Information:

  • The International Journal of Digital Content Management collaborates with the Iranian Academy of Management Sciences.
  • The flow chart of the article reviewing and acceptance process is described in the Peer Review Process.
  • Intellectual Property Rights (IPRs): All intellectual property rights of the articles belong to the author.
  • This publication is subject to the rules of the Ethics Committee for Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Type of publishable articles: Scientific-research articles
  • Release Sequence: Semi-annual
  • Average article review time: 8-10 weeks
  • Plagiarism: iThenticate is used to prevent plagiarism.
  • Access to articles: Free
  • If the article has a sponsor or provider of research credibility, it is mandatory to be included by the author.
  • Country of Publication: Iran
  • Publisher: Allameh Tabataba'i University
  • Specialty: Digital Content
  • Release Start: Summer and Fall, 2020
  • Article review and acceptance fee: 6,000,000 Rials for Iranian Authors (Free of charge for Non-Iranian Authors)
  • Type of review: double-blind, and peer-reviewed (2 reviewers)
  • Initial review period: one week
  • Format: Electronic
  • Rank in 2020 in the Ministry of Science, Research and Technology of Iran: B
  • Printed ISSN: 2717-3305
  • Electronic ISSN: 2717-3313
  • Email: dcm@atu.ac.ir atupress@atu.ac.ir
Editor-in-Chief Lecture
Digital Content Management and Virtual Learning

Mohammad Hassanzadeh

Volume 4, Issue 6 , January 2023

https://doi.org/10.22054/dcm.2023.15067

Abstract
  For years, virtual learning has been proposed as a dominant approach to overcome the limitations of traditional education. The spread of emerging technologies and the connection of citizens to the Internet  has made virtual courses much more accesible than before. As the citizens of the third millennium ...  Read More

Original Article
A Mixed Methods Approach to Social Control of Cybercultural Transgressions: An Iranian Perspective

Shalaleh Meraji Oskuie; Kamran Mohamadkhani; Ali Delavar; Ali Akbar Farhangi

Volume 4, Issue 6 , January 2023, Pages 1-30

https://doi.org/10.22054/dcm.2022.66744.1065

Abstract
  Cyber transgressions (non-normative behaviors, attitudes and conditions) are growing, hence we employed a three-study exploratory sequential mixed method designed to make a taxonomy of Instagram cybercultural transgressions, and cyber social control means; to examine the effects of low self-control, ...  Read More

Original Article
Smart City Planning Futures Studies

Mohammadreza Hasanpour

Volume 4, Issue 6 , January 2023, Pages 31-57

https://doi.org/10.22054/dcm.2022.62808.1092

Abstract
  The present study was conducted to identify the future dimensions of smart city planning research. Participants in this study were municipal managers and urban planners with at least 15 years of experience and a master's degree or higher. Individuals were selected by purposive sampling. Sampling was ...  Read More

Original Article
Identification of Gamification Components In Association With User`s Experience In The Services Of Digital Libraries

Mitra Samiei; Reza Rajabali Beglou; Fateme Tak

Volume 4, Issue 6 , January 2023, Pages 59-83

https://doi.org/10.22054/dcm.2022.65436.1050

Abstract
  The present research has been done with a view to identifying gamification components in association with users' experience in the services of digital libraries. Typically, the research method has been a developmental and systematic review, and essentially an analytic one. The data collection was carried ...  Read More

Original Article
Nothing's for Free: Identifying the Most Important Content Monetization Mechanics in Mobile Games

Kobra Bakhshizadeh Borj; Hamed Nasiri; Ali Akbari

Volume 4, Issue 6 , January 2023, Pages 85-112

https://doi.org/10.22054/dcm.2022.67752.1085

Abstract
  Mobile games are getting a lot of attention as a content-based sector of the digital economy. Especially considering "Free with In-App Purchase" as the mainstream business model of these games, designing the right economic structure to monetize the content of mobile games is crucial. However, there is ...  Read More

Original Article
Presenting the Role-Playing Model of Municipalities in Dealing with Infectious Diseases Based on Digital Developments

Mohammad Mirehei; Yousef Ashrafi; AbdolReza Jafarinahr

Volume 4, Issue 6 , January 2023, Pages 113-131

https://doi.org/10.22054/dcm.2022.68166.1095

Abstract
  The purpose of this study was to present a role-playing model for municipalities in dealing with infectious diseases based on digital developments. The content analysis method has been used to identify the adaptation indicators of the role-playing model of municipalities about infectious diseases. The ...  Read More

Original Article
Providing a Model for Improving the E-Banking Customer Experience Using Digital Marketing Tools (Approach to Enriching the Value of Digital Banking During the Outbreak of Infectious Diseases)

Mohammad Ali Ghazi Kelahroodi; Farshad Faezi Razi; Younos Vakil Alroaia

Volume 4, Issue 6 , January 2023, Pages 133-154

https://doi.org/10.22054/dcm.2022.68282.1099

Abstract
  The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive ...  Read More

Original Article
Modeling Digital Investment Satisfaction Based on Accounting Information, Information Asymmetry and Individual Values

Mohammad Reza Mohammadi; Mahdi Beshkooh; Kumars Biglar

Volume 4, Issue 6 , January 2023, Pages 155-173

https://doi.org/10.22054/dcm.2022.68262.1098

Abstract
  The beha ioral decision-making process of indi iduals highlights the importance of in estors' feelings and their correlation with the real economy. The purpose of this study was to model Digital in estment satisfaction based on accounting information, information asymmetry, and indi idual  alues. ...  Read More

Original Article
The Conceptual Model for the Digital Content Marketing of Social Media to Boost Green Marketing

Suma Mozaffari; Soleyman Iranzade; Hossein Gharabeygloo; Reza Ranjpoor

Volume 4, Issue 6 , January 2023, Pages 175-196

https://doi.org/10.22054/dcm.2022.68293.1100

Abstract
  The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis ...  Read More

Original Article
Providing a Framework for Virtual Reality Functions in B2B Business Customer Journey with a Focus on Immersion Features

Zahra Nikoosefat; Pejman Jafary; Farid Ahmadi

Volume 4, Issue 6 , January 2023, Pages 197-224

https://doi.org/10.22054/dcm.2022.68303.1101

Abstract
  Due to the dispersion of these functions in the literature and their anonymity, the purpose of this study is to identify the functions of virtual reality immersion feature in B2B business customer journey and provide a framework. The concept of these functions involves the three stages: before the purchase, ...  Read More

Original Article
Designing a Comprehensive Model for Developing a Smart Organizational Knowledge Map: A Hyper-Hybrid Approach Based on Meta-Ethnography

Dariush Mehrzadian; Hamid Reza Yazdani; Meysam Shahbazi; Hasan Zarei Matin

Volume 4, Issue 6 , January 2023, Pages 225-252

https://doi.org/10.22054/dcm.2022.68372.1104

Abstract
  This study aimed to design a comprehensive model for intelligent organizational knowledge mapping with a hyper-hybrid approach based on meta-ethnography. In this article, various sources and theories about the knowledge map have been examined and analyzed using the meta-combined and meta-ethnography ...  Read More

Original Article
Analysis of the Behavior of Tourists in Iran Based on Data Mining and Search Rate on Google

Mahrokh Makhsoos; Naderehosadat Najafizadeh; Habibollah Javanmard

Volume 4, Issue 6 , January 2023, Pages 253-270

https://doi.org/10.22054/dcm.2022.68971.1127

Abstract
  Understanding tourist behavior is a requirement for marketing planning for the supply of goods and services to satisfy tourists. Nowadays, many tourists decide to travel to any place by searching through internet explorers. The present study was conducted with the aim of analyzing the behavior of tourists ...  Read More

Original Article
Factors Underpinning Security and Privacy in the Development of Virtual Banking in Iran

Monireh Akbari; Mahdi Mahmoodzadeh Vashan; Hossein Hakimpour

Volume 4, Issue 6 , January 2023, Pages 271-285

https://doi.org/10.22054/dcm.2022.69017.1129

Abstract
  This study aimed to identify the factors affecting security and privacy in the development of virtual banking in Iran using a thematic pluralistic research methodology. First, the elements constituting cooperation were identified in a library study. Then, in-depth interviews were conducted with 20 scholars ...  Read More

Original Article
Integration of Sustainability in Small Business Digital Marketing: A Qualitative Study

Nasim Rahmani; Shadan Vahabzadeh Munshi; Hormoz Mehrani

Volume 4, Issue 6 , January 2023, Pages 287-309

https://doi.org/10.22054/dcm.2022.68361.1107

Abstract
  This study aims to design a local model of social responsibility in digital marketing in small online retail businesses in Iran. The present research is  applied  in terms of purpose and a qualitative research  in terms of data collection method. The statistical population in the qualitative ...  Read More

Original Article
Providing Smart Model of Professional Skills Development of Secondary Education in Tehran

Hasan Najafi; Muslim Ghobadian; Ebrahim Pour Hosseini

Volume 4, Issue 6 , January 2023, Pages 311-333

https://doi.org/10.22054/dcm.2022.70081.1155

Abstract
  The present study was aimed at providing a smart model of professional development of second high school principals in Tehran province. This study was based on  a combined strategy of successive explorations. The research method was qualitative case study and in the form of content analysis. The ...  Read More

Original Article
Providing a Conceptual Framework for Electronic Education System of Higher Education Institutions in the Iran

Saheb Ahmadi; Jafar Gharemani; Yadolah AbbasZadeh Sahroun

Volume 4, Issue 6 , January 2023, Pages 335-365

https://doi.org/10.22054/dcm.2022.68612.1114

Abstract
  The purpose of this study is to provide a conceptual framework for the e-learning system of higher education institutions in the Iran, based on the views of experts related to the field of e-learning at the level of higher education institutions and prioritizing factors over each other. The present study ...  Read More

Original Article
Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance

hamid Poorahmadi Hooshmand; Hossein Budaghi Khajeh Nobar; Parvaneh Goldard; Reza Rostamzad

Volume 4, Issue 6 , January 2023, Pages 367-394

https://doi.org/10.22054/dcm.2022.68736.1118

Abstract
  The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose. Subjects in qualitative research are people living in the cities of Nowshahr, Chalous, and Tonekabon, whose sample size in the qualitative ...  Read More

Original Article
A Critical Review and Evaluation of the Textbook Entitled Designing the Digital Library Based on the Standards and Criteria of University Textbooks

Zeinab Papi

Volume 4, Issue 6 , January 2023, Pages 395-413

https://doi.org/10.22054/dcm.2022.70058.1156

Abstract
  Objective: The purpose of this study was analytical review of the book Designing the Digital Library, written by Mehdi Alipoor-Hafezi and published by SAMT in 2019 based on the criteria and standards of the university textbooks. The type of research was applied in terms of  purpose. As regarded ...  Read More

Virtual Reality and Its Implications on Digital Content Management

Mohammad Hassanzadeh

Volume 2, Issue 3 , March 2021, , Pages 11-23

https://doi.org/10.22054/dcm.2021.13673

Abstract
  Virtual reality (VR) transcends the boundaries of the disciplines and lifestyles of different generations. The entanglement of digital content with the capabilities of artificial intelligence, graphic simulation, cultural coordinates, and economics has given rise to an amalgam of methods. The reality ...  Read More

The Assesment Possibility of Building Digital Libraries in Universities

Ahmadreza varnaseri; Niloufar bayati

Volume 1, Issue 1 , July 2020, , Pages 217-231

https://doi.org/10.22054/dcm.2020.56536.1010

Abstract
  Abstract: Research methods: Descriptive-surveyThe purpose of research is applicant, using Descriptive-survey. The tool of collecting data is questionnaire and the statistical population of this research is 17 people in charge of computer systems in colleges and 75 students. Data analysis is performed ...  Read More

The Impact of New Information and Technologies on Attracting Customers to Sports Venues

Mohammad saeid Kiani; Leila Nazari

Volume 3, Issue 5 , June 2022, , Pages 290-310

https://doi.org/10.22054/dcm.2022.67334.1081

Abstract
  Purpose: The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province.Method: According to the official statistics of the medical board, about 40,000 people are mentioned in the province's sports statistics community. ...  Read More

The Perception of Iranian Teachers on Online Teaching Using Digital Carrier During the COVID-19 Pandemic

Mila Malekolkalami

Volume 1, Issue 1 , July 2020, , Pages 109-126

https://doi.org/10.22054/dcm.2020.56288.1007

Abstract
  Purpose: School closures in Iran during the COVID-19 pandemic have caused a movement wave to hold classes online. Although, there had been some online classes for some courses, online teaching, and learning for students and school teachers have been an unprecedented experience; consequently, most teachers ...  Read More

A Study of Open Source Softwares Used for Creating a Digital Library

MD SOLEMAN PHARCY

Volume 1, Issue 1 , July 2020, , Pages 163-175

https://doi.org/10.22054/dcm.2020.56613.1012

Abstract
  Explosion of information and the continuous necessitate for its effective dissemination to the appropriate users at the right time have created a dilemma for the libraries. It’s become enormously complicated to competently handle and manage the ever-growing volume of digital information and accommodate ...  Read More

Original Article
The Impact of Ethical Leadership and the Political Skills of the Digital Age on Accounting Students' Perceptions

Samira Zare Asl; Mohammad Kiamehr

Articles in Press, Accepted Manuscript, Available Online from 01 July 2023

https://doi.org/10.22054/dcm.2022.68053.1091

Abstract
  Purpose: The purpose of this study was to investigate the effect of ethics-oriented leadership and political skills of digital organizational developments on accounting students' perceptions. Method: The study population in this study was accounting students in Shiraz. The statistical population of this ...  Read More

Original Article
Modeling a Citizenship Education Curriculum for Mental Retarded Students in Digital Citizenship Training

Seyedeh Maryam Tayebi Masoleh; Kambiz Poushaneh; Ali Akbar Khosravi Babadi; Hamid Reza Reza zaheh; Ahmad Ramezani

Articles in Press, Accepted Manuscript, Available Online from 01 January 2023

https://doi.org/10.22054/dcm.2022.68658.1116

Abstract
  Purpose: The aim of this study is to model a citizenship education curriculum for students with special needs for digital citizenship education.Method: The qualitative methodology of the grounded theory approach has been used. The statistical population is experts and specialists in special curriculum ...  Read More

Original Article Digital Content Management
Innovation strategy based on industry 4.0 and digital transformation in SME companies in Iran

Adel Sepehr; Manouchehr Manteghi; Vahid Baradaran

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.69080.1132

Abstract
  competitiveness and firms and companies, and the world is increasingly moving towards a knowledge-based economy. Innovation and technological change are strongly influenced by the country/place where they occur. The main purpose of this study is to present the framework of SME innovation strategy with ...  Read More

Original Article Digital Content Management
Investigating the communicative and social factors affecting smuggled cosmetics and toiletries consumption (Case Study: over 15 year old citizens in West Azerbaijan Province)

mina abdolalizadeh; Bita Shahmansoory; Robabeh Pourjebeli

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.71155.1172

Abstract
  The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing ...  Read More

Original Article Digital Content Management
Presentation of the model of transparency in the Islamic Council of the Islamic Republic of Iran (With the Approach of The Right to Information and Open Data in The Context of Information Technology)

Hadi Berenjimarian; Hamid Reza Rezae Kalidbari; Karim Kiakojouri

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.70065.1154

Abstract
  purpose: The purpose of this research is to provide a model of transparency in the Islamic Council of the Islamic Republic of Iran (with the approach of digital governance in the context of information technology). Method: The type of research is based on the fundamental objective, which is a mixed approach ...  Read More

Original Article Digital Content Management
Analysis of ResearchGate Network from Standpoint of Suitable Scientific Assessment Tool: One Systematic Review (Until April 2021)

Maryam Tavosi; Nader Naghshineh

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.69557.1147

Abstract
  Purpose Accurate scientific evaluation of researchers by ResearchGate network is still ambiguous. This systematic study seeks to shed some light on this issue. Methods The study was conducted with a systematic review of the previous studies (articles or reports). The analysis of documents was performed ...  Read More

Original Article
Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services

Abdul Rahim Noroozi; Rasool Sanavifard; Ali Asghar Eyvazi Heshmat

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.70019.1153

Abstract
  This research aims to design and explain the process model of content marketing with the approach of strengthening the customers' purchase intention in the field of Keshavarzi bank services. This research is applied in terms of purpose, exploratory in terms of approach, and mixed (qualitative-quantitative) ...  Read More

Original Article Digital Content Management
Designing a strategic digital thinking competence evaluation model with the approach of developing organizational flexibility in National Gas Company of Iran

neda rahimi; Gholam Reza Hashemzadeh Khorasgani; Kambiz Jalali Farahani; Mahmoud Modiri

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.70146.1157

Abstract
  With the increase of problems and the complexity of organizations, the need to provide better solutions and use more powerful tools of strategic planning is evident because managers with strategic thinking and a better understanding of the strategic plan will perform more effectively. It can be said ...  Read More

Original Article Digital Content Management
Examining the effective factors of digital transformation in the process of teamwork development

Sasan Adib; Mohammad Montazeri; Yousef Ahmadi

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.69357.1142

Abstract
  Nowadays, many studies carried out by management science researchers have been oriented towards working groups in order to increase the effectiveness and efficiency of the organization's activities, in such a way that the topic of teamwork has always been assigned a special place in the literature ...  Read More

Original Article Digital Content Management
Identifying factors affecting the acceptance of mobile marketing activities by customers using a meta-synthesis approach

AliReza Mandegari; Sina Nematizadeh; Abbas Heidary

Articles in Press, Accepted Manuscript, Available Online from 29 November 2022

https://doi.org/10.22054/dcm.2022.69395.1144

Abstract
  This research aims to identify the factors influencing the acceptance of mobile marketing activities by customers using a meta-composite approach. The research was conducted with an exploratory and qualitative approach. Using a systematic and meta-synthesis review approach, the results and findings of ...  Read More

Original Article Digital Content Management
Designing an Organizational Performance Model Based on the Digital Status of the Organization During the Corona Era with a Theme Analysis Approach in the Ministry of Industry, Mine and Trade

Zohreh Namaki; sayyed mohammad reza davoodi; Saeed Aghasi

Articles in Press, Accepted Manuscript, Available Online from 30 November 2022

https://doi.org/10.22054/dcm.2022.68585.1113

Abstract
  The main mission and goal of the managers of any organization is the effective and efficient use of various resources and facilities such as labor, capital, materials, energy, and information. Digital transformation, which has always been important as a fundamental and strategic action in organizations, ...  Read More

Original Article Digital Content Management
Content marketing scientific articles in the WOS: a bibliometric analysis

Zahra Sadeqi-arani; Elmira Janavi

Articles in Press, Accepted Manuscript, Available Online from 30 November 2022

https://doi.org/10.22054/dcm.2022.69131.1133

Abstract
  Purpose: Despite the widespread diffusion and interest aroused by content marketing, little attention has been paid until this moment to the pertinence of building a framework that brings the main currents and studies in the field of this topic. Hence, the main aim of this study was to cover this gap, ...  Read More

Original Article Digital Content Management
Explanation of Digital Equipment Model and Process Technology in Downstream Petrochemical Industrial Units

abutorab alirezaei; Hojjatollah Bagheri Bagheri; Mohammad Reza Kabaran Zadeh

Articles in Press, Accepted Manuscript, Available Online from 30 November 2022

https://doi.org/10.22054/dcm.2022.68970.1126

Abstract
  Technology plays an essential role in any country to achieve sustainable development. Choosing appropriate and advanced technology is one of the strategic decisions of industrial managers. This research discusses the critical factors that should be considered in the process of choosing new technologies ...  Read More

Original Article Digital Content Management
Analyzing the Requirements for Designing, Implementing, and Evaluating the Book Recommender System and Providing a Conceptual Model for Iranian Digital Libraries

Maryam Azimian; Nusrat Riahi Nia; Ali azimi vaghar; Keyvan Borna

Articles in Press, Accepted Manuscript, Available Online from 30 November 2022

https://doi.org/10.22054/dcm.2022.68818.1123

Abstract
  The main purpose of this study is to design and evaluate a book recommender system in digital and public libraries. The solution provided by receiving and reviewing the preferences and experiences of users and profile information and studying the background of each user, as well as considering groups ...  Read More

Original Article Digital Content Management
Design and validation of electronic customer relationship management model and its consequences in private banks

mina Abdul Alipour; Hossein Budaghi Khajeh Nobar; Parvaneh Goldard; Reza Rostamzad

Articles in Press, Accepted Manuscript, Available Online from 05 December 2022

https://doi.org/10.22054/dcm.2022.69035.1130

Abstract
  The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences, and then, to validate it in private banks based on mixed research and descriptive-exploratory method. On this basis, with the help of data-based theorizing method, ...  Read More

Original Article
Digital Transformation Planning and Frameworks

Sepideh Ciruskabiri; Ahmadreza Varnaseri

Articles in Press, Accepted Manuscript, Available Online from 17 January 2023

https://doi.org/10.22054/dcm.2022.66880.1070

Abstract
  Abstract Purpose: Explain the nature and process of digital transformation.Methodology: This paper is based on a structured literature review (SLR) and is searched from scientific sites and specialized resources. One roadmap model, six maturity assessment models, three digital business model transformation ...  Read More

Original Article
Designing a Model of Agile Digital Marketing Capabilities in the Insurance Industry

Seyed Rasoul Hoseini; Ammar Moghaddas Shargh; Tooktam Salari; Mohammad Mahdi Banimahd Rankouei

Articles in Press, Accepted Manuscript, Available Online from 01 January 2023

https://doi.org/10.22054/dcm.2022.69753.1151

Abstract
  Dynamic features of the market, increased competition, and globalization are primary requirements of active participation in new markets. These days, only companies which benefit from digital agility and function fast, as well as flexibly, can grow and expand their market. The present study aimed to ...  Read More

Original Article
Presenting the compulsory purchase model of consumers with internet advertising of digital content in the television shopping industry of the country

Ehsan Mohammadi Bajgiran; Ali HosseinZadeh; Vahid Sanavi Garosian

Articles in Press, Accepted Manuscript, Available Online from 08 June 2023

https://doi.org/10.22054/dcm.2023.73463.1202

Abstract
  The main goal of the current research was to present the pattern of forced purchase by consumers with internet advertisements of digital content in the television shopping industry of the country. The research method of this research was integrated (qualitative-quantitative) and practical in terms of ...  Read More

Publisher:
Allameh Tabataba'i University

Managing Editor:
Associate Prof. Dr. Mitra Samiei

Editor-in-Chief:
Prof. Dr. Mohammad Hassanzadeh

Executive Manager:
Mila Malekolkalami

Executive Director:
Saeed Asgharzadeh Karamshahloo

Editor:
Kuhyar Davallu


Frequency: Quarterly

Print ISSN: 2717-3305

Online ISSN: 2717-3313

Keywords Cloud