Original Article
Samira Zare Asl; Mohammad Kiamehr
Abstract
Purpose: The purpose of this study was to investigate the effect of ethics-oriented leadership and political skills of digital organizational developments on accounting students' perceptions. Method: The study population in this study was accounting students in Shiraz. The statistical population of this ...
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Purpose: The purpose of this study was to investigate the effect of ethics-oriented leadership and political skills of digital organizational developments on accounting students' perceptions. Method: The study population in this study was accounting students in Shiraz. The statistical population of this study includes all accounting students in Shiraz, whose number is 850 people. The number of samples was 265 based on the Morgan table. 400 questionnaires were distributed electronically and randomly and 265 questionnaires were selected. After data collection, structural equations were analyzed using SPSS and SMART PLS software. Findings: Based on the results, ethical leadership has a positive and significant relationship with accounting students' perception of leadership effectiveness. Political skills have a negative and significant relationship with accounting students' perception of leadership effectiveness. Machiavellianism mediates the role of leadership in the relationship between ethical leadership and accounting students' perceptions of leadership effectiveness. Machiavellianism has an increasing mediating role in political skills and accounting students' perceptions of leadership effectiveness. Conclusion: This article is practical. Therefore, its main contribution is to clarify the discussion about the impact of digital transformation in the accounting sector and the importance of accounting ethics in the digital age. Nevertheless, the results can be interesting for researchers, policymakers, teachers, professional institutions, and accounting professionals.
Original Article
Seyedeh Maryam Tayebi Masoleh; Kambiz Poushaneh; Ali Akbar Khosravi Babadi; Hamid Reza Reza zaheh; Ahmad Ramezani
Abstract
Purpose: The aim of this study is to model a citizenship education curriculum for students with special needs for digital citizenship education.Method: The qualitative methodology of the grounded theory approach has been used. The statistical population is experts and specialists in special curriculum ...
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Purpose: The aim of this study is to model a citizenship education curriculum for students with special needs for digital citizenship education.Method: The qualitative methodology of the grounded theory approach has been used. The statistical population is experts and specialists in special curriculum planning and experts of exceptional organizations. Sampling was performed using the non-probabilistic judgmental (targeted) method. Interviews were conducted with research samples. To sample, the snowball method was used and the interview was conducted in a semi-structured manner with open and general questions for up to 15 people to saturate the data, but for more assurance, up to 24 people were interviewed. Finally, the factors were identified using the foundation data technique using Atlas ti software. An in-depth interview was used as the main data collection tool at this stage.Findings: Based on the obtained results, a total of 106 concepts and 21 categories or open-source codes were identified and extracted. The 21 identified categories were divided into 6 main datasets of the foundation.Among the identified factors, the axial coding paradigm was performed and based on that, the linear relationship was determined between research categories including causal conditions, axial categories, contextual conditions, intervening conditions, strategies, and consequences.Conclusion: The results show the importance of the content of citizenship education and training methods. Regarding teaching and learning methods, the formation of informal groups and monitoring of the activities of groups, learning in practice, and student-centered and participatory teaching methods are emphasized.
Original Article
Digital Content Management
Adel Sepehr; Manouchehr Manteghi; Vahid Baradaran
Abstract
competitiveness and firms and companies, and the world is increasingly moving towards a knowledge-based economy. Innovation and technological change are strongly influenced by the country/place where they occur. The main purpose of this study is to present the framework of SME innovation strategy with ...
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competitiveness and firms and companies, and the world is increasingly moving towards a knowledge-based economy. Innovation and technological change are strongly influenced by the country/place where they occur. The main purpose of this study is to present the framework of SME innovation strategy with the approach of the fourth generation industry in Iran, which has been done using the GT method i.e a blend of qualitative and quantitative methods. The research population includes small and medium businesses and industrial townships in Tehran. The method of data collection in the qualitative part is the interview and in the quantitative part a questionnaire. The findings show that the innovation strategy framework in SME in the fourth industrial revolution is one of the causal factors with 5 components including small and medium businesses, organization maturity model, digitization, rules and regulations and innovation strategy. The results consist of 8 sub-components, which can be enumerated as market development, increasing exports, increasing productivity, creating added value, improving financial credits, training work managers, entrepreneurship and finally creating employment. The results show that the program factors have an effect on the facilitating factors; the causal factors on the innovation framework; the informational factors on the obstacles; supervisory and control factors on facilitating factors; barriers on the innovation framework; ; Financial resources have an effect on obstacles, consequences on innovation framework and structural factors on obstacles in small and medium enterprises.
Original Article
Digital Content Management
mina abdolalizadeh; Bita Shahmansoory; Robabeh Pourjebeli
Abstract
The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing ...
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The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communicative and social determinants and factors affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated. The research method is survey and the statistical population includes citizens over 15 in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data was collected using a questionnaire and analyzed using SPSS and Lisrel software. The findings showed that the consumption of smuggled cosmetics and toiletry products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyzes in the quantitative phase of the research showed that the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of using internal media (in a negative direction), rate of using external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and tendency towards differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and toiletries. It is explained that the impact of foreign and virtual media is greater than other variables.
Original Article
Digital Content Management
Hadi Berenjimarian; Hamid Reza Rezae Kalidbari; Karim Kiakojouri
Abstract
purpose: The purpose of this research is to provide a model of transparency in the Islamic Council of the Islamic Republic of Iran (with the approach of digital governance in the context of information technology). Method: The type of research is based on the fundamental objective, which is a mixed approach ...
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purpose: The purpose of this research is to provide a model of transparency in the Islamic Council of the Islamic Republic of Iran (with the approach of digital governance in the context of information technology). Method: The type of research is based on the fundamental objective, which is a mixed approach (qualitative and quantitative) with an exploratory design. In this article, only the qualitative part is mentioned. in the qualitative part with a phenomenological approach, the seven-step theoretical method of Kleizeri and the Delphi technique have been used. The statistical population of this research in the qualitative part includes experts in the field of transparency, whose number is 24 people. The data collection tool of this research was conducted in the qualitative part through individual, in-depth, semi-structured interviews, and then the data was processed. Findings: The model of transparency in the Majlis of the Islamic Council of Iran consists of five main categories, which are: informational, financial, supervisory and accountable, ethical and professional, which not only achieved the dimensions of transparency in the Islamic Council, but also the factors affecting the establishment The success of transparency, the consequences of establishing transparency, the obstacles to establishing transparency, as well as possible damages in the Islamic Council in case transparency is not established will also be discussed.
Original Article
Digital Content Management
Maryam Tavosi; Nader Naghshineh
Abstract
Purpose
Accurate scientific evaluation of researchers by ResearchGate network is still ambiguous. This systematic study seeks to shed some light on this issue.
Methods
The study was conducted with a systematic review of the previous studies (articles or reports). The analysis of documents was performed ...
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Purpose
Accurate scientific evaluation of researchers by ResearchGate network is still ambiguous. This systematic study seeks to shed some light on this issue.
Methods
The study was conducted with a systematic review of the previous studies (articles or reports). The analysis of documents was performed with a targeted keyword search in the reputable Google Scholar, Emerald, and PubMed databases (without limit). Titles and abstracts (if necessary, full texts) of the number of 582 documents (Persian, English, and Spanish) were retrieved (1-10 April 2021) and studied. Then, by removing duplicate or irrelevant data, 57 independent studies were selected for replying to the main research problem of this systematic review (using the PRISMA statement). For drawing diagrams, Excel software was used.
Findings
Among 57 previous independent studies that retrieved by systematic review, 30 of them, had a negative attitude towards the ResearchGate. The numbers of 27 studies have seen with positive approach from standpoint the concepts of "authentic measuring instrument", " presence of prominent scientists such as Nobel Prize recipients", "valid scientific content", and "having a significant relationship with the academic ranking criteria", and "compliance with the Hirsch indicator", that identified by documentary analysis based on PRISMA statement. Studies with a positive assessment to the ResearchGate, dealing with developing countries, and with a small investigated research community. Therefore, it is appropriate to act cautiously when evaluating researchers with the ResearchGate network.
Originality
No similar systematic review to evaluate the ResearchGate network from the standpoint of a scientific suitable evaluation tool, so far.
Original Article
Abdul Rahim Noroozi; Rasool Sanavifard; Ali Asghar Eyvazi Heshmat
Abstract
This research aims to design and explain the process model of content marketing with the approach of strengthening the customers' purchase intention in the field of Keshavarzi bank services. This research is applied in terms of purpose, exploratory in terms of approach, and mixed (qualitative-quantitative) ...
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This research aims to design and explain the process model of content marketing with the approach of strengthening the customers' purchase intention in the field of Keshavarzi bank services. This research is applied in terms of purpose, exploratory in terms of approach, and mixed (qualitative-quantitative) in terms of data analysis. In the qualitative phase, a group of experts was considered as the statistical population including senior managers of the Keshavarzi Bank, university professors in the field of marketing, and marketing consultants familiar with the banking industry. In this phase, using a targeted non-probability sampling method, 11 experts were selected and interviewed in depth. In the quantitative phase, the customers of the Keshavarzi bank in Ahvaz were considered as the population, and among them, 400 people were selected as a statistical sample based on the available random sampling method. The main tool of data collection in the qualitative phase was in-depth and unstructured interviews with experts. In the quantitative phase, a closed and researcher-made questionnaire consisting of 42 items was used as the main tool for data collection. In the qualitative phase, the data from the questionnaire were analyzed based on the grounded theory method (open, central, and selective coding). Content validity and reliability were obtained with Cronbach's alpha coefficient of 0.7. In the quantitative phase, SPSS and LISREL software were used to perform descriptive and inferential analyses.
Original Article
Digital Content Management
neda rahimi; Gholam Reza Hashemzadeh Khorasgani; Kambiz Jalali Farahani; Mahmoud Modiri
Abstract
With the increase of problems and the complexity of organizations, the need to provide better solutions and use more powerful tools of strategic planning is evident because managers with strategic thinking and a better understanding of the strategic plan will perform more effectively. It can be said ...
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With the increase of problems and the complexity of organizations, the need to provide better solutions and use more powerful tools of strategic planning is evident because managers with strategic thinking and a better understanding of the strategic plan will perform more effectively. It can be said that strategic thinking is considered as a supplement to strategic planning, a suitable approach to "leadership" of the organization and can help in systematically dealing with problems, understanding opportunities, optimal allocation of scarce resources and achieving the desired results. In view of this importance, the current research aims to design a strategic thinking competence assessment model with the approach of developing organizational flexibility in National Gas Company of Iran. This research is applied in terms of purpose and was done with qualitative approach based on grand theory method. Sampling of the research was done using snowball method (chain reference). For this purpose, qualitative data was collected, which led to the identification of many aspects of the phenomenon and the possibility of developing a conceptual research model. The data collection method is library studies, perusal of high-level documents, and in-depth and open interviews. The statistical population of this research consisted of specialists and experts in the field of management and strategic thinking, of whom 12 people were investigated. In the process of conducting this research, the interviews continued until theoretical saturation was reached. The findings showed that six main categories are effective on the evaluation of strategic thinking with an organizational flexibility approach.
Original Article
Digital Content Management
Sasan Adib; Mohammad Montazeri; Yousef Ahmadi
Abstract
Nowadays, many studies carried out by management science researchers have been oriented towards working groups in order to increase the effectiveness and efficiency of the organization's activities, in such a way that the topic of teamwork has always been assigned a special place in the literature ...
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Nowadays, many studies carried out by management science researchers have been oriented towards working groups in order to increase the effectiveness and efficiency of the organization's activities, in such a way that the topic of teamwork has always been assigned a special place in the literature of leading organizations. On the other hand, the issue that seems to have been less examined by the researchers, is understanding the phenomenon of evading teamwork. Therefore, this study has been conducted with the aim of understanding the phenomenon of evading teamwork with a phenomenological approach in the General Department of Cooperation, Labor and Social Welfare of Fars Province. The research method of the present study was conducted with qualitative analysis of hermeneutic phenomenology. In order to collect the data, an interview protocol was prepared. The statistical population included 11 elligible experts who were selected using the purposeful and non-probability sampling method, and in-depth and semi-structured interviews were given to them. Qualitative analysis of phenomenology has been used to identify the main and sub-categories of the research. MAXQDA software was used for qualitative analysis. The findings showed that 39 sub-categories were identified by examining and categorizing the descriptive codes obtained from the interview texts, according to the seven-step process of Claysey and according to their semantic similarity and affinity, it has been categorized into 7 main concepts including: inadequacy of the educational system, negative personality traits, weak communication and interactions, inappropriate organizational structure,
Original Article
Digital Content Management
AliReza Mandegari; Sina Nematizadeh; Abbas Heidary
Abstract
This research aims to identify the factors influencing the acceptance of mobile marketing activities by customers using a meta-composite approach. The research was conducted with an exploratory and qualitative approach. Using a systematic and meta-synthesis review approach, the results and findings of ...
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This research aims to identify the factors influencing the acceptance of mobile marketing activities by customers using a meta-composite approach. The research was conducted with an exploratory and qualitative approach. Using a systematic and meta-synthesis review approach, the results and findings of previous researchers and the influencing factors on the adoption of mobile marketing by performing the 7 steps of the Sandelowski and Barroso method has been analyzed. In this context, to measure reliability and quality control, the Kappa was used, and its value was identified for the identified indicators at the level of excellent agreement. The results of the implementation of meta-combination steps in Maxqda10 software showed that the factors influencing the acceptance of mobile marketing activities by customers based on the meta-synthesis approach include two general dimensions of individual factors and environmental factors, and these two dimensions include 6 components in total. and there are 33 indicators. Based on these results, the individual dimension includes the components of perceptual factors, personal habits and characteristics, emotional and belief factors, and cognitive factors, and the environmental dimension includes the components of technical factors and social factors. The results show that marketing is a dynamic field that changes over time. Understanding the effective components at any point in time can increase marketing effectiveness. Mobile marketing combined with traditional and virtual methods has become the most powerful tool even for traditional sellers. It can be concluded that proper implementation and digital marketing can help sellers in increasing customer reach and brand awareness
Original Article
Digital Content Management
Zohreh Namaki; sayyed mohammad reza davoodi; Saeed Aghasi
Abstract
The main mission and goal of the managers of any organization is the effective and efficient use of various resources and facilities such as labor, capital, materials, energy, and information. Digital transformation, which has always been important as a fundamental and strategic action in organizations, ...
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The main mission and goal of the managers of any organization is the effective and efficient use of various resources and facilities such as labor, capital, materials, energy, and information. Digital transformation, which has always been important as a fundamental and strategic action in organizations, has become more important in recent years following the outbreak of coronavirus; the pressures of the coronavirus epidemic have accelerated the efforts of organizations to create digital transformation. The purpose of this study is to design an organizational performance model based on the digital status of the organization in the Corona era with a theme analysis approach in the Ministry of Industry, Mine, and Trade (MIMT). This research was conducted with a qualitative approach. The research tool (data collection) was a semi-structured interview in which 27 elites and qualified specialists in MIMT (statistical population of this study) were selected using a purposive sampling approach to qualitative sampling. The results of data analysis in the qualitative section in the open coding stage identified 79 codes, which finally through axial coding to achieve 3 categories (main category) and 21 indicators (subcategory).
Original Article
Digital Content Management
Zahra Sadeqi-arani; Elmira Janavi
Abstract
Purpose: Despite the widespread diffusion and interest aroused by content marketing, little attention has been paid until this moment to the pertinence of building a framework that brings the main currents and studies in the field of this topic. Hence, the main aim of this study was to cover this gap, ...
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Purpose: Despite the widespread diffusion and interest aroused by content marketing, little attention has been paid until this moment to the pertinence of building a framework that brings the main currents and studies in the field of this topic. Hence, the main aim of this study was to cover this gap, by analyzing further these complementary sources of bibliographic information by orient researchers and enable a wider understanding and grasp of the content marketing topic.
Method: For this purpose, a bibliometric study of the publications indexed in (WoS) in 1985-2022 was conducted. During the search process, a dataset of 371 documents (article and review article) were obtained. the bibliometrix-R-package and VOSviewer software were used for quantitative analysis and visualizing bibliometric networks.
Findings: The descriptive statistics show that content marketing studies have rapidly grown since 2011. The US and Spain are the countries with the most publications on content marketing. The most influential journal about content marketing research is Brand Journalism (11 articles), and the productive author is Bull A (11 articles).
The results of thematic show that ‘digital marketing’ and ‘brand storytelling’ are emergent themes and has replaced ‘content marketing’.
Conclusion: In the type of content preparation, in recent years, the style of information content based on news and specialized knowledge had changed to storytelling and narrative messages from the brand. This paper introduces main areas of interests and possible gaps and contributes to the body of knowledge by providing a comprehensive overview of content marketing literature in this way.
Original Article
Digital Content Management
abutorab alirezaei; Hojjatollah Bagheri Bagheri; Mohammad Reza Kabaran Zadeh
Abstract
Technology plays an essential role in any country to achieve sustainable development. Choosing appropriate and advanced technology is one of the strategic decisions of industrial managers. This research discusses the critical factors that should be considered in the process of choosing new technologies ...
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Technology plays an essential role in any country to achieve sustainable development. Choosing appropriate and advanced technology is one of the strategic decisions of industrial managers. This research discusses the critical factors that should be considered in the process of choosing new technologies based on the competitive mechanism, and according to that, designs and explains the technology selection model for equipping downstream petrochemical industrial units to create a competitive advantage. The research method is of applied type and in terms of data type, it is part of qualitative and quantitative research. In the quantitative phase, research data has been collected based on the data obtained from the qualitative phase, and using the questionnaire tool. The research data have been analyzed using thematic analysis and MaxQda software in the qualitative phase and they also have been analyzed using the TOPSIS technique and meta-heuristic algorithm in the quantitative phase for modeling. Thirty-four concepts and five categories were identified as technology selection criteria for equipping downstream petrochemical industrial units to create a competitive advantage. The "technical criteria" factor was identified as the foremost priority in equipping downstream petrochemical industrial units to create a competitive advantage. The ranking of the determined categories from one to five were the factors of competitive criteria, strategic criteria, internal criteria, and external criteria, respectively. Finally, using the TOPSIS fuzzy technique, the model of equipping industrial units was presented to help decision-makers and policy makers of downstream petrochemical industries.
Original Article
Digital Content Management
Maryam Azimian; Nusrat Riahi Nia; Ali azimi vaghar; Keyvan Borna
Abstract
The main purpose of this study is to design and evaluate a book recommender system in digital and public libraries. The solution provided by receiving and reviewing the preferences and experiences of users and profile information and studying the background of each user, as well as considering groups ...
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The main purpose of this study is to design and evaluate a book recommender system in digital and public libraries. The solution provided by receiving and reviewing the preferences and experiences of users and profile information and studying the background of each user, as well as considering groups of features recorded in the recommendation process. This research is applied in terms of purpose and survey method. The statistical population studied in this study consists of 263 questionnaires of users and 30 questionnaires of librarian experts. In order to find similarity between users and books, clustering and grouping have been used. There are two criteria for grouping: users grouping that can be used on the three indicators of age, gender, educational level, and thematic classification of books can be based on scope, branch, and sub-category. In analyzing the data in the descriptive statistics section, Excel software is used and in the analytical section, SPSS software is used. Findings indicate that the accuracy criterion has been improved by calculating MAE and RSME in the proposed method compared to the basic method in this field. The results also showed that classification can have a significant impact on the forecast and performance of book forecasting systems. The evaluation of the conceptual design showed that by focusing on user characteristics and obtaining real in Iranian libraries, the recommender can serve as a key and effective element in the service of the Iranian readership community and play a good role as a virtual reference librarian.
Original Article
Digital Content Management
mina Abdul Alipour; Hossein Budaghi Khajeh Nobar; Parvaneh Goldard; Reza Rostamzad
Abstract
The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences, and then, to validate it in private banks based on mixed research and descriptive-exploratory method. On this basis, with the help of data-based theorizing method, ...
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The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences, and then, to validate it in private banks based on mixed research and descriptive-exploratory method. On this basis, with the help of data-based theorizing method, the categories forming the model were identified by open coding, and then with the benefit of central and selective coding, the desired model was presented. Also, in the following, the validation of the model among the studied population has been discussed using the method of structural equation modeling. The statistical population for presenting the model includes banking industry experts (consisting of senior bank managers with at least 10 years of work experience and academic experts in the field of digital marketing with at least 5 years of experience working in the banking system) and for validating the model two categories of managers and employees of private banks. The research is limited to the city of Tehran and her customers. The statistical sample of experts up to the stage of theoretical saturation is 16 people using a purposeful judgemental method, and for the model validation stage, 230 people have been selected based on the rules of sample size in the structural equation method. The data collection tool included a semi-structured interview for the modeling stage and a questionnaire with a five-point Likert scale for the validation stage. The results of the qualitative part led to the presentation of the electronic customer .
Original Article
Sepideh Ciruskabiri; Ahmadreza Varnaseri
Abstract
Abstract Purpose: Explain the nature and process of digital transformation.Methodology: This paper is based on a structured literature review (SLR) and is searched from scientific sites and specialized resources. One roadmap model, six maturity assessment models, three digital business model transformation ...
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Abstract Purpose: Explain the nature and process of digital transformation.Methodology: This paper is based on a structured literature review (SLR) and is searched from scientific sites and specialized resources. One roadmap model, six maturity assessment models, three digital business model transformation approaches and eight digital transformation frameworks are explained interpretively.Findings: No digital transformation is only technological, it is organizational and requires its own planning, resources and rules. Staff capital and its empowerment by knowledge and fundamental requirements are important for success in the digital transformation program. Transformation in culture, in structure, in processes and methods, along with the benefits of the frontier technologies, will lead to a dramatic transformation in the field of business.Results: Digital transformation has affected the work processes of individuals in organizational environments. New methods in combining digital innovations and intensifying inter-organizational collaboration are among the key features of success. Because the goal of digital transformation is a business transformation, it requires different organizational elements, which are explained in the frameworks, to work together.
Original Article
Seyed Rasoul Hoseini; Ammar Moghaddas Shargh; Tooktam Salari; Mohammad Mahdi Banimahd Rankouei
Abstract
Dynamic features of the market, increased competition, and globalization are primary requirements of active participation in new markets. These days, only companies which benefit from digital agility and function fast, as well as flexibly, can grow and expand their market. The present study aimed to ...
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Dynamic features of the market, increased competition, and globalization are primary requirements of active participation in new markets. These days, only companies which benefit from digital agility and function fast, as well as flexibly, can grow and expand their market. The present study aimed to design and illustrate a model of agile digital marketing capabilities in the insurance industry in Iran. This study is qualitative and exploratory in design. Its participants include senior managers of insurance companies, as well as decision-makers, in the Iranian insurance industry. Data were collected through interviewing experts, which continued until theoretical saturation was reached. Finally, after conducting 42 expert interviews, theoretical saturation was achieved. Based on the interview data and following the grounded theory approach, 246 open codes and 41 themes were identified regarding the agile digital marketing capabilities in the insurance industry. The findings of the present study provided a relatively comprehensive model based on the requirements and characteristics of the insurance industry. The proposed model appears to be more comprehensible, in comparison with previously proposed models in terms of the identified themes, dimensions, and indicators.
Original Article
Ehsan Mohammadi Bajgiran; Ali HosseinZadeh; Vahid Sanavi Garosian
Abstract
The main goal of the current research was to present the pattern of forced purchase by consumers with internet advertisements of digital content in the television shopping industry of the country. The research method of this research was integrated (qualitative-quantitative) and practical in terms of ...
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The main goal of the current research was to present the pattern of forced purchase by consumers with internet advertisements of digital content in the television shopping industry of the country. The research method of this research was integrated (qualitative-quantitative) and practical in terms of purpose. The research community included marketing experts who were selected based on the purposeful sampling method of 10 people. The research tool was interview and data base theory was used for data analysis with MaxQDA software. The statistical population in the quantitative section also included television buyers in Mashhad, and 384 questionnaires were selected based on Morgan's table and based on random sampling. The research tool was a researcher-made questionnaire and the structural equation method with SmartPLS software was used for data analysis. The validity of the questionnaire was confirmed using face and content validity, divergent and convergent validity, and its reliability was confirmed using Cronbach's alpha, composite and homogenous reliability. The findings showed that the compulsive buying pattern of consumers in the television shopping industry has causal conditions (mixed design of digital marketing appropriate for television sales; digital marketing capabilities; individual demographic characteristics; lifestyle; family); (quick and thoughtless buying and irrational and emotional buying) as a central phenomenon;
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