KP Singh; Devashri K Shastri
Abstract
The purpose of the study is to explore the history and growth of the Indian LIS education system, its sustainability, and describe a critical review of recent UGC proposed Learning Outcomes-based Curriculum Framework (LOCF) syllabi. The formal LIS education which was started before independence with ...
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The purpose of the study is to explore the history and growth of the Indian LIS education system, its sustainability, and describe a critical review of recent UGC proposed Learning Outcomes-based Curriculum Framework (LOCF) syllabi. The formal LIS education which was started before independence with few universities currently witnessed a phenomenal growth of LIS departments/schools in the county. The structured questionnaire and survey methods were used to collect relevant data about availability of various courses and supplemented by searching websites and personal contacts. The findings of the study indicates that that 237 universities/colleges/ polytechnic institutes and professional associations found offering LIS education from six months certificate course to a doctoral research program. The survey revealed that at present B.A. (Hons.), B.Sc. (H), Dip. in LIS (3 years), CLIS, BLIS, MLIS, MLIS (two years integrated), PGDLAN, M. Phil., Ph.D., and D.Litt. courses are available in 31 states and UT of Indian universities/colleges in Library and Information Science. The study also finds that during the span of 20 years (2001-2020) 105 LIS departments came into existence primarily in private universities and colleges. The latest UGC proposed LOCF syllabi for BLIS also examined its acceptability and sustainability as a uniform model curriculum framework for the LIS departments in India, In addition, the study describes key issues, challenges and recommendations to enhance LIS education scenario.
Mohammad Sadeq Mohammadi; Behrooz Ghasemi; Soheil Sarmadsaeedi
Abstract
Purpose: The purpose of this research is to develop a model of export market orientation based on competitive intelligence in the era of the digital economy.
Method: This study employed a qualitative approach, utilizing grounded theory as the research method. Sampling was conducted purposefully and ...
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Purpose: The purpose of this research is to develop a model of export market orientation based on competitive intelligence in the era of the digital economy.
Method: This study employed a qualitative approach, utilizing grounded theory as the research method. Sampling was conducted purposefully and continued until theoretical saturation was achieved, involving a total of 15 managers and experts from selected exporting companies. The systematic research process comprised open coding, axial coding, and selective coding, facilitated by strategies such as analysis, questioning, comparison, reminders, schemas, and paradigms. During the coding process, revisions were made, and classifications were validated through feedback from the participants.
Findings: The findings revealed the paradigmatic pattern of export market orientation based on competitive intelligence in the era of digital economy including six main categories of causal conditions, context, phenomenon or central category, intervening conditions, strategies and the consequences. Causal conditions have three sub-categories of learning abilities promotion of customer-oriented culture, knowledge of export technology and R&D processes and identification of export market needs; background conditions include three sub-categories of competitive thinking, competitive export processes (technical evaluation) and competitive governance; intervening conditions include three sub-categories of market technical structure (new technologies), environmental uncertainty and global markets (export risks); the central phenomenon has three sub-categories of value chain (reward strategy), human resource empowerment and employee training (export intelligence); The strategies include three sub-categories of competitive value creation, development of export competitiveness and strategic evaluation of resources and competitive agility and strategic entrepreneurship; The results include three sub-categories of developing entrepreneurial activities, competitive advantage and promoting innovation and dynamic export capabilities.
Conclusion: Based on the results, successful implementation of the export market orientation model, grounded in competitive intelligence, requires managers of exporting companies to develop a deeper understanding of the export market. This can be achieved by allocating greater effort to market-oriented activities. Furthermore, by emphasizing competitive intelligence, these companies can improve the perception of their services and create a positive association with their brand in the minds of international customers.
Kamran Feizi; Hormoz Mehrani; Hossein Vazifehdoost; Ehsan Sadeh
Abstract
Purpose: This study aims to develop a conceptual model for digital content marketing (DCM) by identifying its core components and dimensions.Method: A mixed-methods approach was employed. First, in-depth interviews were conducted with 15 experts selected via snowball sampling. The interview transcripts ...
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Purpose: This study aims to develop a conceptual model for digital content marketing (DCM) by identifying its core components and dimensions.Method: A mixed-methods approach was employed. First, in-depth interviews were conducted with 15 experts selected via snowball sampling. The interview transcripts were analyzed using MAXQDA software, yielding 137 initial codes which were synthesized into 26 subcategories. Subsequently, a quantitative survey was designed based on these findings. Using Cochran's formula, a sample of 384 users of Digikala's Instagram page was selected through simple random sampling. Data collected from this questionnaire were analyzed using structural equation modeling (SEM) with SmartPLS 3 software to test the study's hypotheses and validate the measurement model's structural validity.Findings: The analysis of qualitative data resulted in the identification of 26 key subcategories, which were further grouped into several primary dimensions of digital content marketing. These dimensions include: External Environment (Popularity of virtual spaces, competitive landscape, technical limitations, lack of access, and the impact of COVID-19), User Characteristics (Ease of use, individual traits, and social characteristics of customers), Marketing Strategy & Content (Attractiveness of content, methods for increasing audience engagement, providing diverse services, exchanging information, using a customer-friendly style, and enhancing brand building), Organizational Capabilities (Improving technical infrastructure, fostering customer orientation, market expansion, and increasing profitability), Consumer Response (Changing customer behavior, making interactions enjoyable, and increasing participation). The quantitative results from the SEM analysis confirmed that all measured variables (loadings) were statistically significant, providing strong empirical support for the proposed conceptual model.Conclusion: The results demonstrates that all observable variables were significant and they were confirmed. This concequences indicates that the obtained model can be used in digital content marketing.
Digital Content Management
Hamidreza Radfar
Abstract
Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. ...
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Purpose: The purpose of this research is to study the status of digital content management in the IHCS, from preparation and production, organization to dissemination of content.
Methodology: The main nature of the present research is applied and the method of conducting this research is a case study. In order to investigate the situation of IHCS in the field of digital content management with a case perspective, a descriptive survey was conducted. The research community in this work is the IHCS and all its departments, activities, systems and programs that work in the direction of preparation, production and development, organization and dissemination of digital content. Tables have been used to describe and analyze the data collected from the checklist.
Findings: Various types of digital content are prepared and produced in different departments of the IHCS. The priority is to choose digital content in the research institute with books, documents and publications. Among the various departments of the IHCS, the library is the only one that organizes its digital content in a standard format. The digital content prepared, produced or developed in the IHCS are disseminated through various tools and methods, especially through websites, social networks and library services.
Conclusion: In general, the movement towards the preparation and production of content in digital form is visible in the IHCS, and efforts are being made to organize and disseminate all types of digital content in the form of various systems.
Hamid Reza Mahmoodi; Mohammad Hassanzadeh
Abstract
Purpose: Relatively much research has been done into theorizing and its importance. However, the number of studies related to the understanding of contexts is very negligible and so far no framework has been provided including indicators and evaluation methods. This research has been done with the aim ...
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Purpose: Relatively much research has been done into theorizing and its importance. However, the number of studies related to the understanding of contexts is very negligible and so far no framework has been provided including indicators and evaluation methods. This research has been done with the aim of achieving the indicators related to theorizing and subsequently presenting a formula to measure the potential and theorizing capacity of scientific institutes.Method: Library and field methods have been used to collect information. Data were first collected through a checklist and then through the AHP questionnaire. The questionnaire was distributed among experts and the AHP method was used to analyze the data. Expert Choice software was used to analyze the data obtained from the AHP questionnaire.Findings: The results indicate that the individual index is 9 times more important than the non-individual index in the theorizing process. Pairwise comparison of individual sub-indices showed that "awareness of theorizing" and "research ability” have an equal portion in theorizing. The "coherence of personality traits" is sextuple as important as the "awareness of theorizing”. "Coherence of personality traits" up to sextuple "research ability" can be considered important in the theorizing process. Pairwise comparison of non-individual index sub-indices showed that "communication level" is twice as important as "institutional index level". However, the “effect level" is twice as important as the "communication level". The "communication level" is 7 times more important than the "management index level". The "effect level" can be considered 7 times more important than the "institutional index level". "Institutional index level" is quadruple more important than "management index level". The "effect level" is extremely important compared to the "management index level".Conclusion: Although theorizing is done by a researcher or a group of researchers, ultimately, it is a collective matter, or at least, several components are involved in its formation. Theorizing is a coherent, dynamic, purposeful, and thoughtful practice whose results can lead researchers to recognize the credible generalizable relationship between causes and effects. Finally, the formula Tp= (0.9I + 0.1NI) was presented, which can be used to assess the capacity of theorizing in institutes.
Mehdi Alipour Hafezi
Abstract
Purpose: Library users need to have integrated access to digital library content and services. Preparing these services needs syntactic and semantic interoperability infrastructure. Nowadays most digital library applications syntactically have the ability to exchange with each other. Therefore the purpose ...
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Purpose: Library users need to have integrated access to digital library content and services. Preparing these services needs syntactic and semantic interoperability infrastructure. Nowadays most digital library applications syntactically have the ability to exchange with each other. Therefore the purpose of this paper is to propose semantic integration architecture for digital libraries to enable them to prepare new semantic services for their users.Method: This study was carried out in the following steps: firstly research literature was collected and studied. Studying research literature helps the researcher to prepare a primary version of the checklist to collect data in this study. The next step aimed to survey the semantic interoperability ability of digital library management systems. In this regard, 26 Iranian digital library management systems were studied by the researcher-made checklist in the previous step. The studied digital library management systems have syntactic interoperability functionalities. Then this study’s semantic integration architecture was proposed according to the analysis and results of the study. Finally, the "demonstration" method was used to assess the proposed architecture.Findings: Findings showed that studied digital library management systems focused on textual materials and paid very little attention to other library information resource formats. Moreover, in many cases, the studied digital library systems did not fill the contents of semantically needed metadata fields. On average, they attempt to document metadata fields such as subject and keywords, by existing reference materials such as Library of Congress Subject Headings and subjective thesauruses that they needed.Conclusion: According to the findings, the architecture of the semantic integration model based on the results of this study was proposed with three data, inference machine, and application layers.
Mojtaba Vahidi-Asl; Zohre Jaafari-Far; Faezeh Aghazadeh-Par; Mohsen Haji Zeinolabedini
Abstract
The importance of training in organizations cannot be overlooked. This has motivated organizational decision-makers to look for new ways for achieving proper training in order to reach their organizational goals. Nowadays, one of new approaches to realize the training and gaining an effective output ...
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The importance of training in organizations cannot be overlooked. This has motivated organizational decision-makers to look for new ways for achieving proper training in order to reach their organizational goals. Nowadays, one of new approaches to realize the training and gaining an effective output is gamification. Many factors can influence the use of this new approach in organizational training. Therefore, the present research seeks to identify and model the factors affecting on success and failure of gamification in organizational training. Accordingly, qualitative research method is used in this research. Also, three processes is conducted to collect data needed to answer the research question. In the first step, semi-structured interview is used to identify the factors affecting on gamification of organizational training. In the second step, the Interactive Management (IM) method is used to identify and extract the most important factors among the identified factors of the previous step. Finally, Interpretive Structural Modelling (ISM) software was used to model the factors and determine the causal relationships among them. The results demonstrate seven important factors which are respectively staff demographic characteristics, availability of infrastructure and facilities, staff information literacy, staff attitudes toward gamification, management attitudes towards gamification, gradual inclusion of gamification in the training process, and rich (learning) content. At the end, the research findings have been discussed.
Mitra Samiei; Reza Rajabali Beglou; Fateme Tak
Abstract
The present research has been done with a view to identifying gamification components in association with users' experience in the services of digital libraries. Typically, the research method has been a developmental and systematic review, and essentially an analytic one. The data collection was carried ...
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The present research has been done with a view to identifying gamification components in association with users' experience in the services of digital libraries. Typically, the research method has been a developmental and systematic review, and essentially an analytic one. The data collection was carried out based on three major components: gamification, user experience, and digital library services. 164 resources related to the three components have been found. After filtering the resources in three phases, 12 resources in the first phase and 41 resources in the second phase were omitted and the remainder exactly 37 resources which were more closely related to the gamification components in the interaction with the user`s experience of digital library services, were identified, ranked and analyzed.The Findings show that gamification elements for digital library services include: certificate, achievement, membership law, ranking, digital products, signs, status and position, money, lottery, the Boss game, reward, present, feedback, navigation pages, Avatar, score, badges, narratives, prizes and badges collections and finally the results arising from the investigation of these components and analysis of the conceptual connection among them, show that the use of gamification elements for any digital library services develop the components “dynamism” and “gamification stimulants” such as competitiveness, attractiveness, excitement, hopefulness, challenge, victory and, etc in the users and that ultimately leads to the utilization of digital library services and user`s satisfaction.
Mohammad Javad Shooshtari; Hossein Etemadfard; Rouzbeh Shad
Abstract
The widespread deployment of social media has helped researchers access an enormous amount of data in various domains, including the the COVID-19 pandemic. This study draws on a heuristic approach to classify Commercial Instagram Posts (CIPs) and explores how the businesses around the Holy Shrine were ...
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The widespread deployment of social media has helped researchers access an enormous amount of data in various domains, including the the COVID-19 pandemic. This study draws on a heuristic approach to classify Commercial Instagram Posts (CIPs) and explores how the businesses around the Holy Shrine were impacted by the pandemic. Two datasets of Instagram posts (one gathered data from March 14th to April 10th, 2020, when Holy Shrine and nearby shops were closed, and one extracted data from the same period in 2019), two word embedding models – aimed at vectorizing associated caption of each post, and two neural networks – multi-layer perceptron and convolutional neural network – were employed to classify CIPs in 2019. Among the scenarios defined for the 2019 CIPs classification, the results revealed that the combination of MLP and CBoW achieved the best performance, which was then used for the 2020 CIPs classification. It was found out that the fraction of CIPs to total Instagram posts has increased from 5.58% in 2019 to 8.08% in 2020, meaning that business owners were using Instagram to increase their sales and continue their commercial activities to compensate for the closure of their stores during the pandemic. Moreover, the portion of non-commercial Instagram posts (NCIPs) in total posts has decreased from 94.42% in 2019 to 91.92% in 2020, implying the fact that since the Holy Shrine was closed, Mashhad residents and tourists could not visit it and take photos to post on their Instagram accounts.
Payam Partovinia; Niloofar Abbaspoor
Abstract
Purpose: In contemporary times, augmented reality is a cornerstone technology within the tourism sector. Nonetheless, the inclination towards embracing and utilizing augmented reality applications in tourism hinges upon multifaceted determinants, meriting examination through the integrated lens of technology ...
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Purpose: In contemporary times, augmented reality is a cornerstone technology within the tourism sector. Nonetheless, the inclination towards embracing and utilizing augmented reality applications in tourism hinges upon multifaceted determinants, meriting examination through the integrated lens of technology acceptance and use theory. Concurrently, these determinants sway individuals' hedonistic motivations to engage with such apps. This juncture holds significance for managerial considerations, delineating pivotal factors influencing the adoption of this technology. Hence, this present inquiry explores the nexus between the technology acceptance and use theory and the hedonistic motivations for tourism augmented reality apps on mobile platforms within the Iranian context.Method: The current research's statistical population consists of users of tourism augmented reality apps. The sample size is 201 users. The data collection tool is a questionnaire. A structural equation test was used to analyze the data.Findings: The research findings indicate that four factors, namely performance expectancy, effort expectancy, social influence, and facilitating conditions, have a positive and significant impact on the hedonic motivation to use tourism augmented reality apps. Moreover, all four factors of the Unified Theory of Acceptance and Use of Technology (UTAUT) positively influenced the intention to use augmented reality applications on mobile phones. Additionally, hedonic motivation was shown to positively and significantly affect the intention to use tourism augmented reality apps on mobile phones. Notably, hedonic motivation is a crucial mediator between the Unified Theory of Acceptance and Use of Technology (UTAUT) dimensions and the intention to use augmented reality applications. However, the mediating role of hedonic motivation was not supported for performance expectancy and behavioral intention.Conclusion: This research investigates the factors influencing the motivation to use augmented reality (AR) apps in tourism. It finds that performance expectancy, effort expectancy, social influence, and facilitating conditions positively impact hedonic motivation for AR app usage. The study validates the Unified Theory of Acceptance and Use of Technology (UTAUT) for predicting AR app adoption. Notably, hedonic motivation mediates between UTAUT dimensions and intention to use AR technology, suggesting implications for enhancing AR app design in the tourism sector.
Adel Soleimani Nezhad; Fariborz Doroudi; Fatemeh Ghorbani
Abstract
Purpose: The purpose of this research is to evaluate the feasibility of using digital scientific resources and virtual education using augmented reality technology in the educational program of professors and doctoral students of Shahid Bahonar University of Kerman.
Method: This research is descriptive-survey ...
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Purpose: The purpose of this research is to evaluate the feasibility of using digital scientific resources and virtual education using augmented reality technology in the educational program of professors and doctoral students of Shahid Bahonar University of Kerman.
Method: This research is descriptive-survey but is applied in terms of type and purpose. The statistical population of this research is all professors who teach in the doctoral program and doctoral students in Shahid Bahonar University of Kerman. Sampling method in this research is stratified random sampling. The sample size was 333 using Cochran's formula. Data collection tool, researcher-made questionnaire and the validity of the questionnaire were calculated by experienced professors and experts. The validity and reliability of the questionnaire were calculated using Cronbach's alpha test of 0.86. The collected data were first stored in the database and then by transferring this data to SPSS and EXCEL 23 software, the field of analysis of this data and their results was provided.
Findings: The findings showed the possibility of using virtual educational resources and digital scientific resources, as well as the possibility of using augmented reality technology in educational and scientific research programs at Shahid Bahonar University of Kerman. There is a significant difference between the views of professors and doctoral students in the use of virtual educational resources and digital scientific resources in the educational and research programs of professors and doctoral students, while there is no significant difference between their views on the use of augmented reality technology.
Conclusion: One of the most important reasons for the need to organize e-learning centers and institutions is the growing demand for education, especially higher education in the country, which has become a special social issue due to limited resources and educational capacity in the current education system. Ease of access and use of digital scientific resources and better understanding and mental creativity with the use of new technologies, including augmented reality, has necessitated the use and application of this technology in the educational programs of scientific and academic centers. Have a long-term and codified plan with instructions and rules related to augmented reality technology. Provide adequate funding, create hardware and software infrastructure, motivate, desire, sufficient expertise and empower the ability of faculty and students to use augmented reality technology.
Mona Abrofarakh; Kambiz Shahroodi; Seyed Muzafar Mirbarg kar; Narges Delafrooz
Abstract
Purpose: This study aims to develop a comprehensive model for digital value creation for customers in the insurance industry within the context of the digital economy. It seeks to identify key factors, strategies, and outcomes associated with digital transformation in insurance, addressing gaps in the ...
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Purpose: This study aims to develop a comprehensive model for digital value creation for customers in the insurance industry within the context of the digital economy. It seeks to identify key factors, strategies, and outcomes associated with digital transformation in insurance, addressing gaps in the literature on practical implementation and socio-cultural impacts.Method: This applied research adopts a qualitative methodology grounded in theory. Data were collected through semi-structured interviews with 14 insurance managers and experts in 2024, selected through purposive sampling. Additional sources included library research and specialized texts. Interviews were coded and analyzed using ATLAS.ti software, applying open, axial, and selective coding to construct the conceptual model.Findings: The analysis produced 91 initial codes, organized into 18 core concepts across six main dimensions. Causal conditions include management, technical, systemic, organizational, and human resource procedures. Contextual conditions relate to policies, laws, and the current state of the insurance industry. Intervening conditions involve financial resources, job conditions, and socio-cultural factors. Strategies identified include incentive policies, training and specialization, digitization, and strategic review. The outcomes highlight improved industry efficiency, better customer management, enhanced employee satisfaction, and stronger project management.Conclusion: The proposed model underscores the importance of continuous adaptation to technological change and market dynamics for success in the digital economy. Key recommendations include implementing automation systems, applying AI for personalized services, strengthening data security, and advancing digital communication channels. This model provides a strategic framework for insurance companies to enhance digital value creation, improve customer experience, and achieve sustainable growth in a competitive environment.
Mahdi Mohammadi; Mehri Ezadi Yegane
Abstract
Background: The advancement of information technologies has many effects on library services and collection management. Most of the librarians and library managers would like to work in libraries with a focus on modern devices and technologies.Purpose: The purpose of this study is to examine applying ...
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Background: The advancement of information technologies has many effects on library services and collection management. Most of the librarians and library managers would like to work in libraries with a focus on modern devices and technologies.Purpose: The purpose of this study is to examine applying new devices of IOT technologies in different parts of libraries and changing library environments and services according to these new technologies.Method: The present research has been using a library study. In fact, equipping libraries with modern technologies would improve library services and increase users’ satisfaction.Findings: Librarians should be aware of important aspects of IoT in library services. The IoT will continue to affect libraries and their services through the building, collection management, instruction, data security, data mining, and information literacy. In this study, authors try to design a practical model for academic libraries based on IoT devices to improve the quality of services, increase user’s satisfaction and reduce costs.Conclusion: It is expected that this new technology, in addition to improving services, can greatly reduce the additional costs of libraries and help the library get closer to green and environment-friendly libraries.
Masoumeh Babaei; Abolfazl Danaei; Farshad Faezi Razi
Abstract
Purpose: The present article has been written to review studies in the field of social media evolution in human resources and the gaps in this research. This review paper is expected to motivate further research initiatives regarding the role of social media in different HRM practices.Method: The paper ...
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Purpose: The present article has been written to review studies in the field of social media evolution in human resources and the gaps in this research. This review paper is expected to motivate further research initiatives regarding the role of social media in different HRM practices.Method: The paper is based on 98 published papers collected from the Web of Science Database particularly from 1975 to 2021 (up to NOV) using VOSviewer software.Findings: After reviewing the paper contents, the author briefly highlighted the findings. According to studies, the results show that the issue of change has shifted to Transformation 4.0 in Media and HRM 4.0 in recent years. An approach that refers to concepts such as social networking and digital media. The results also show that traditional approaches to social media before 2018 are more related to Communication, Communities, Goals, Behavior, and so on. In recent years, concepts such as Technology, ACTIVISM, INTERNET USE, Facebook, Culture, etc. are related.Conclusion: The author expects that based on the findings; the organizational policymakers can get some practical guidelines regarding the efficient utilization of such a platform. In particular, the media can be a well-established platform for searching for competent employees and creating employer branding. Therefore, more and more research studies should be carried out focusing on this recent issue.
FAIYAZ AHAMMAD; (MRS) NASRIN
Abstract
Introduction: Online learning is a technologically facilitated learning process using web sites, personal computers (PCs), tablet, cell phones, learning management system (LMS), televisions (TVs), radios, computers, mobile phone, laptop, desktop etc. from a remote distance. Online learning has changed ...
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Introduction: Online learning is a technologically facilitated learning process using web sites, personal computers (PCs), tablet, cell phones, learning management system (LMS), televisions (TVs), radios, computers, mobile phone, laptop, desktop etc. from a remote distance. Online learning has changed the learning experience for many learners. Rather than sitting on traditional classroom and taking notes, learners are taking advantage of online classes and other forms of online learning. Online learning allows the widespread distribution of electronic learning materials to many learners simultaneously anywhere and anytime from a remote location. Materials and Methods: This is a questionnaire-based study on online learning and its effects on the teaching and learning process during the COVID-19 pandemic. Investigators collated the samples from different teachers and students with regard to their gender, age, community, location, working streams, qualification and experiences. Results: Based on the results obtained, online-learning has a positive effects on teaching-learning process of the learners. Conclusion: Overall, traditional learning is expensive and takes a long time, and the results can vary. Online-learning offers an alternative that is faster, cheaper, and potentially better. Online-learning has to be implemented and made available to everyone easily.
Kobra Bakhshizadeh Borj; Hamed Nasiri; Ali Akbari
Abstract
Mobile games are getting a lot of attention as a content-based sector of the digital economy. Especially considering "Free with In-App Purchase" as the mainstream business model of these games, designing the right economic structure to monetize the content of mobile games is crucial. However, there is ...
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Mobile games are getting a lot of attention as a content-based sector of the digital economy. Especially considering "Free with In-App Purchase" as the mainstream business model of these games, designing the right economic structure to monetize the content of mobile games is crucial. However, there is limited knowledge about the mechanisms of persuading users to pay for in-game content and most of the studies are merely focused on the revenue models. Due to this knowledge gap, this study attempts to aggregate the game monetization methods into a multi-level classification and focus on identifying the main content monetization mechanics of five genres: Arcade, Sport, Puzzle, Racing, and Platformer/ Runner. For this purpose, interviews were conducted by game design and economics experts about successful mobile games. As a result, a new multi-level classification for mobile games revenue models is proposed which includes monetization via selling core items, selling performance items, and providing supplementary services in addition to retailing and in-game advertising. It also became clear that monetization mechanics for each of these methods vary in different genres and change depending on the type of game. The results of this study can be useful for digital game researchers, designers, and marketeers to structure a better revenue stream.
Mohammad Nazari Hosseinabad; Mohammad haghighi; Kambiz Shahroodi
Abstract
Purpose: This research aims to identify the factors affecting social network marketing based on gaining a competitive advantage and designing a model related to the communication between them.Method: This research is applied in its purpose, and conducted using a mixed approach (qualitative and quantitative). ...
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Purpose: This research aims to identify the factors affecting social network marketing based on gaining a competitive advantage and designing a model related to the communication between them.Method: This research is applied in its purpose, and conducted using a mixed approach (qualitative and quantitative). In the qualitative phase, first by reviewing the literature in the field of social network marketing and using the meta-combination method, the factors affecting it were identified and divided into three categories. subsequently, the relationships between these factors were determined and analytically analyzed using the interpretative structural modeling approach. In the modeling section, a questionnaire was distributed among experts selected through snowball sampling.Findings: The results of this research led to the classification of factors affecting social network marketing based on gaining competitive advantage and designing a model of these factors. In this model, the categories of organizational and structural resources (responsiveness to customers, service quality), marketing (attracting more customers, efficiency), and competitive advantage based on social media (branding, profitability), indicate the factors and the way of communication and interaction of these factors.Conclusion: Finally, the interpretation of the model, analysis of its levels, and the relationships among dimensions were discussed and solutions were provided in this regard.
Roholah Hosseini; Taher Fatahi
Abstract
Purpose: The customers’ behavior is influenced by their mental image of the Banks. Information resources are one of the factors that shape this mental image. Electronic word of mouth (eWOM) is considered a powerful advertising tool and an important and influential resource of information on the ...
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Purpose: The customers’ behavior is influenced by their mental image of the Banks. Information resources are one of the factors that shape this mental image. Electronic word of mouth (eWOM) is considered a powerful advertising tool and an important and influential resource of information on the attitudes and behavior of customers. The aim of the present research is to investigate the position of eWOM among the advertising strategies that shape the mental image of customers at Bank Day branches in the western part of the country.
Method: This research is applied in terms of purpose and descriptive and analytical in terms of nature. It is also a field survey in terms of data collection. The background of the research was compiled through library resources and web browsing. Then, 8 options and 9 criteria were identified, and a decision matrix questionnaire was designed. Therefore, the researcher’s decision matrix was used to collect data, and its content validity was confirmed by professors. The statistical population of this research consisted of all experts working at Bank Day Gharb branches in the country. In this study, 23 experts were selected using purposive and snowball sampling.
Findings: Data analysis was performed using Taxonomy software. The results showed that the eWOM advertising strategy ranked third among the advertising strategies, following television advertising and internet advertising, in shaping the customer's mental image.
Conclusion: Based on the research findings, the electronic recommendation advertising strategy is considered an important advertising strategy in shaping the mental image of Bank Day customers. There is a need for skilled managers to design appropriate websites and social networks and provide the necessary preparations for its development.
Sedigheh Mohammadesmaeil
Abstract
Introduction: The aim of this study was to determine the information retrieval and information therapy behavior of Asthma and allergy specialists in the country, based on cohonen self-organized neural network model.Methods: The methodology of the present study, which is an applied study in terms of purpose, ...
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Introduction: The aim of this study was to determine the information retrieval and information therapy behavior of Asthma and allergy specialists in the country, based on cohonen self-organized neural network model.Methods: The methodology of the present study, which is an applied study in terms of purpose, has been done by descriptive-survey method using neural network technique. The tool of this research is a researcher-made questionnaire that was distributed among a sample of people in the community (149 people). After collecting the data, the neural network was selected for data clustering and using MATLAB software, Asthma and allergy specialists were clustered based on the main components of the research. Then, by removing each of the main sub-components of the research, the most effective and least effective option in their information-seeking behavior in working with information resources in this specialized field was determined.Results: The most effective component in clustering information barriers, was "lack of time due to workload" and the least was "distance of libraries and information centers". About information retrieval skills, the most effective component is " knowing what keywords to use when searching the Internet, and to be familiar with synonyms and terms related to the information I need."Conclusion: By studying the clustering of information behaviors resulting from the information needs of Asthma and allergy specialists, their needs are recognized, and this is one of the measures that provides the basis for effective research, appropriate findings and ,consequently, informational decision-making for those involved in this field.
Saeed Kian Poor; Mohsen Hajian
Abstract
Purpose: Due to its socio-cultural effects, the development of communication technologies—and the consequent growth of areas such as the innovative economy—has become one of the most significant drivers of change within the economic sector and business landscape. The digital economy has fundamentally ...
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Purpose: Due to its socio-cultural effects, the development of communication technologies—and the consequent growth of areas such as the innovative economy—has become one of the most significant drivers of change within the economic sector and business landscape. The digital economy has fundamentally transformed how companies produce and market goods and services, giving rise to new business models across various industries. This study seeks to analyze the effectiveness of business intelligence adoption in Hamedan Province.Method: This research examines variables including per capita GDP growth, number of internet users, population growth rate, gross fixed capital formation, government consumption expenditure, mobile cellular subscriptions, and fixed broadband subscriptions.Findings: Analysis of key variables indicates that innovative economic indicators, along with increases in government consumption expenditure, positively contribute to economic growth in Hamedan Province. Moreover, shocks in gross capital formation within most business environments are found to stimulate economic growth, supporting long-term development in the region.Conclusion: The interdependence of economic sectors and their growing reliance on information and communication technologies emphasize the crucial role of an innovation-driven economy in the province’s development. These findings highlight the urgency of integrating technological innovation to foster production growth.
Azam Najafgholinejad; Sedigheh Shakeri
Abstract
Purpose: The purpose of this study is to explore the university libraries’ responses to the COVID-19 pandemic and determine their services patterns.Method: This study is a qualitative exploration by collecting data through phone and online interviews of selected heads or assistants of thirteen ...
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Purpose: The purpose of this study is to explore the university libraries’ responses to the COVID-19 pandemic and determine their services patterns.Method: This study is a qualitative exploration by collecting data through phone and online interviews of selected heads or assistants of thirteen university libraries. The interview recordings were transcribed with the help of callX software. The content of the interviews was analyzed and coded using MaxQDA software and led to the extraction of 220 initial codes.Findings: Almost all the central libraries of the studied universities limited their in-person services during Covid 19 pandemic but engaged with the users and tried to increase digital and remote services. Revamping their web pages, Flexibility in presenting services, development of information dissemination to users were the most important services and activities that central libraries presented in the pandemic era. Two of the most significant services which they have started during this period are librarian booking and online videoconference interviews with the users.Conclusion: although Covid 19 quickly invaded libraries and reduced the opportunity for a quick response, some of the studied central libraries took advantage of the crisis and provided suitable services to students such as setting up digital reference desks, purchase of software to organize electronic resources in the library, online reference interview with users etc.
Mila Malekolkalami
Abstract
Purpose: School closures in Iran during the COVID-19 pandemic have caused a movement wave to hold classes online. Although, there had been some online classes for some courses, online teaching, and learning for students and school teachers have been an unprecedented experience; consequently, most teachers ...
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Purpose: School closures in Iran during the COVID-19 pandemic have caused a movement wave to hold classes online. Although, there had been some online classes for some courses, online teaching, and learning for students and school teachers have been an unprecedented experience; consequently, most teachers and students have a limited experience with it. This paper examines the Perception of Iranian Teachers on Distance Teaching during the COVID-19 pandemicMethodology: The research method was a descriptive survey. Data was collected through an online questionnaire with 5 questions, involving 214 participants from schools in Iran. Findings: The findings show it has been the first experience with online classes for most teachers and Creating content for online classes and low levels of teacher's pedagogical digital competence are of the most significant challenges for teachers.Conclusion: Along with these alternations, it has been felt the need for instructional strategies, technological readiness to implement online learning, and teacher training courses with regard to modern technologies, as well as changes in national curricula must be made to increase flexibility and technological readiness.
Ahmad Sami; Masoud Ahmadi; Changiz Mohammadizadeh
Abstract
Purpose: The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations.
Method: This research, with a practical purpose, was based on a descriptive survey implementation ...
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Purpose: The current research was conducted with the aim of validating the structural model of open data governance in line with the health of the administrative system in e-government in government organizations.
Method: This research, with a practical purpose, was based on a descriptive survey implementation method. The statistical population of the research included the managers of the country's tax affairs organization and several university professors, all of whom (18 person) were selected as a statistical sample. The data collection tool in this research was a researcher-made questionnaire, and confirmatory factor analysis, structural equation modeling, and Smart PLS software were used for data analysis.
Findings: The results of the research show that the structural model of open data governance in the direction of administrative health in e-government at governmental organizations includes six components: platforms (with the dimensions of intra-organizational platforms and external platforms), strategies (with the dimensions of common strategies—internal and external—, intra-organizational strategies, and extra-organizational strategies), intervening conditions (with common dimensions—internal and external), causal category (with dimensions of internal-external organizational factors, individual and social factors), central category, and consequences (with common dimensions—internal and external).
Conclusion: Intra-organizational and extra-organizational platforms have a positive and significant effect on common strategies. The strategies of this research have a positive and significant effect on the results. The impact of intervening conditions on the central category is positive and significant. The effect of the causal category of this research, including individual factors and social factors, on the central category, is negative and significant because the regression coefficient has become negative. The impact of the central category on strategies has become negative, but this impact is not significant.
Shahram Hashemnia; Ozhan Karimi; Nazanin Emamgholi
Abstract
Purpose: The purpose of this research was to provide a model for Validating and Presenting Brand-Customer Interaction Model in Digital Platform in the Cosmetics Industry.Method: This research was applied in its purpose and utilized a mixed approach (qualitative and quantitative). In this regard, this ...
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Purpose: The purpose of this research was to provide a model for Validating and Presenting Brand-Customer Interaction Model in Digital Platform in the Cosmetics Industry.Method: This research was applied in its purpose and utilized a mixed approach (qualitative and quantitative). In this regard, this study was conducted with the aim of presenting and validating the brand-customer interaction model in Instagram Platform. The present study is a descriptive survey in terms of its practical-developmental purpose and data collection method. The statistical population in the qualitative section includes marketing professors and cosmetics industry managers, 20 of whom were selected by purposive sampling. The statistical population in the quantitative section also includes customers of cosmetics and health products, 384 participants were selected using the convenience sampling. The data collection tools were a semi-structured interview and a researcher-made questionnaire. First, thematic analysis method was used to analyze the expert interviews. Next, the identified pattern was validated using partial least squares method. Thematic analysis and partial least squares were done with MaxQDA software and Smart PLS software, respectively.Findings: The criterion to achieve data saturation has been to achieve repetition in extracting codes. 235 codes were identified in the open coding stage. Finally, three overarching themes, eight organizing themes, and 49 basic themes were obtained through axial coding. Based on the structural equation model, the proposed model was fitted and confirmed.Conclusion: Based on the results, effective marketing and digital content marketing are the basic elements of the model, which increase brand recognition and brand identity among customers by increasing interaction with customers. Brand recognition and identity contribute to positive word-of-mouth marketing, which in turn affects brand positioning on Instagram. Finally, in this way, it is possible to create a constructive and interactive brand-customer relationship.
Mohammad Mirehei; Yousef Ashrafi; AbdolReza Jafarinahr
Abstract
The purpose of this study was to present a role-playing model for municipalities in dealing with infectious diseases based on digital developments. The content analysis method has been used to identify the adaptation indicators of the role-playing model of municipalities about infectious diseases. The ...
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The purpose of this study was to present a role-playing model for municipalities in dealing with infectious diseases based on digital developments. The content analysis method has been used to identify the adaptation indicators of the role-playing model of municipalities about infectious diseases. The statistical population in this study includes professors and universities, municipal managers, physicians, and ordinary people. In this study, 11 members of the population were interviewed based on systematic sampling. Semi-structured interviews were used to collect data. The collected interviews were analyzed using ATLASTI software and the content network was reached based on 6-step coding. The components of information and research are: Information and publicization of information, education, and research .The components of law and policy-making are: Policy-making, inter-organizational cooperation, licensing, culture-building, and prohibition, and the limitations of the components of participation and transparency are: Participation and collection of executive information. These include government-sponsered and political factors, information and education, weak laws, and managerial factors. The components of servicing and equipment are the disinfection of public centers, organizational services, and optimization of services. According to the results, the prevalence of this disease has accelerated the process of digital transformation in cities. The city and municipality of Amol are no exception to this, and in this regard, it has strengthened its online services and involved data collection and cross-sectoral cooperation with other institutions involved.
