Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination

Niloufar Hadianfar

Volume 2, Issue 2 , January 2021, , Pages 150-170

http://dx.doi.org/10.22054/dcm.2021.13069

Abstract
  Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism is greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among ...  Read More