Digital Content Management
Identify and Evaluate Factors for Improving Online Shopping based on Customer Experience in E-Startups in the field of Health, treatment and wellness

javad safavieh; bita tabrizian; Leila Andervazh; ebrahim Albo Naiemi

Articles in Press, Accepted Manuscript, Available Online from 04 October 2023

  Purpose:Start-up businesses have attracted considerable attention in the new approach in modern economy The present study was conducted to investigate the factors affecting the improvement of customers’ online shopping experience in ecommerce startups in the healthcare sector. Method: This is ...  Read More

Providing a Model for Improving the E-Banking Customer Experience Using Digital Marketing Tools (Approach to Enriching the Value of Digital Banking During the Outbreak of Infectious Diseases)

Mohammad Ali Ghazi Kelahroodi; Farshad Faezi Razi; Younos Vakil Alroaia

Volume 4, Issue 6 , January 2023, , Pages 133-154

  The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive ...  Read More

Customer Experience of Electronic Services in Information Technology Organizations Based on Digital Developments

Fatemeh Saeedi; Abolfazl Danaei; Seyed Mohammad Barzegar

Volume 3, Issue 4 , January 2022, , Pages 196-223

  Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in the process of using electronic services in information ...  Read More