Digital Content Management
javad safavieh; bita tabrizian; Leila Andervazh; ebrahim Albo Naiemi
Abstract
Purpose:Start-up businesses have attracted considerable attention in the new approach in modern economy The present study was conducted to investigate the factors affecting the improvement of customers’ online shopping experience in ecommerce startups in the healthcare sector.
Method: This is ...
Read More
Purpose:Start-up businesses have attracted considerable attention in the new approach in modern economy The present study was conducted to investigate the factors affecting the improvement of customers’ online shopping experience in ecommerce startups in the healthcare sector.
Method: This is applied research conducted as a descriptive-survey. The target population includes all customers who used the electronic startup services in the healthcare sector; out of which a sample of 384 individuals was selected using Morgan table. A self-administered questionnaire to collect the data which was analyzed using partial least square and Smart-PLS software.
Findings: All research hypotheses were confirmed and it was proved that factors such as customer respect, customer enjoyment, importance of time, information security, convenience, perceived experience, value experience, and perceived image experience have positive effect on improving customers’ online shopping experience in the ecommerce startups.
Conclusion: Applying the proposed model helps e-startups increase the performance of their startups by eliminating their weaknesses and boosting their strengths.
Mohammad Ali Ghazi Kelahroodi; Farshad Faezi Razi; Younos Vakil Alroaia
Abstract
The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive ...
Read More
The purpose of this study is to provide a model for improving the e-banking customer experience using digital marketing tools. This research has been done with the approach to enriching the value of digital banking during the outbreak of infectious diseases. The paradigm of the present study is interpretive and the implementation approach is qualitative; In this regard, the case study method has been used. This research is descriptive-exploratory in terms of purpose and in terms of time, it is in the field of cross-sectional studies. The qualitative methodology of grounded theory analysis by Strauss and Corbin (2007) was used to answer the research question. This research has been done inductively and based on a survey procedure. The experts were the managers of reputable Iranian banks. Based on systematic sampling, 14 people were selected. The research tool was a semi-structured interview with questions related to the purpose of the research. Interviews were analyzed using AtlasTi version 10 software. Based on the designed model, 6 categories for causal factors (appropriate decision making, time management, digitization effects, cost management, business trends, and relationship management), 2 categories for contextual conditions (digital tools and digital economy), 2 categories for intervening conditions (individual and environmental factors), 3 categories for strategy (creativity, culture development, and digital context), 3 categories for outcomes (banking industry prosperity, customer satisfaction, and economic productivity) were identified.
Fatemeh Saeedi; Abolfazl Danaei; Seyed Mohammad Barzegar
Abstract
Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in the process of using electronic services in information ...
Read More
Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in the process of using electronic services in information technology organizations (Hamrah-e-Aval).Method: The method of this study is quantitative. In this regard, a questionnaire was designed and distributed among the statistical population by the available sampling method. The data analysis method is structural equation modeling and the software used is SPSS25 and SMART PLS 3.0.Findings: Findings show that awareness is the first step in managing customer experience. The second step deals with the active organizational actor. The third step, or evaluation, is based on service characteristics and service arrangements. The fourth step (buying decision). Purchasing and the resulting experience is the fifth step. Step 6 (Use) is a function of activities including delivery and use. The seventh step is to repeat the purchase, complain or not react to the use of the product (service). Finally, the customer's secondary response is the last step of the customer experience model.Conclusion: Based on the findings of the present study, information interface can play a decisive role in shaping customer experiences. Therefore, it is suggested that in the active businesses in the information and communication technology industry, by studying the media and customer information tools, the most optimal and effective tools should be selected and used.
