Identifying Factors Affecting the Acceptance of Mobile Marketing Activities by Customers Using a Meta-Synthesis Approach

AliReza Mandegari; Sina Nematizadeh; Abbas Heidary

Volume 4, Issue 7 , July 2023, , Pages 233-263

https://doi.org/10.22054/dcm.2022.69395.1144

Abstract
  Purpose: The aim of the present research is to identify the factors influencing the acceptance of mobile marketing activities by customers using a meta-synthesis approach.Method: The research was conducted with an exploratory and qualitative approach. Using a systematic and meta-synthesis review approach, ...  Read More