The Conceptual Model for the Digital Content Marketing of Social Media to Boost Green Marketing

Suma Mozaffari; Soleyman Iranzade; Hossein Gharabeygloo; Reza Ranjpoor

Volume 4, Issue 6 , January 2023, , Pages 175-196

https://doi.org/10.22054/dcm.2022.68293.1100

Abstract
  The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis ...  Read More