Integration of Sustainability in Small Business Digital Marketing: A Qualitative Study

Nasim Rahmani; Shadan Vahabzadeh Munshi; Hormoz Mehrani

Volume 4, Issue 6 , January 2023, , Pages 287-309

https://doi.org/10.22054/dcm.2022.68361.1107

Abstract
  This study aims to design a local model of social responsibility in digital marketing in small online retail businesses in Iran. The present research is  applied  in terms of purpose and a qualitative research  in terms of data collection method. The statistical population in the qualitative ...  Read More