The effect of the theory of acceptance and use of augmented reality on the intention to use mobile tourism augmented reality apps: the mediating role of hedonic motivation

Payam Partovinia; Niloofar Abbaspoor

Articles in Press, Accepted Manuscript, Available Online from 29 August 2023

  Today, augmented reality has become one of the most critical technologies in the tourism industry. However, the intention to accept and use tourism augmented reality programs depends on various factors that can be analyzed using the integrated technology acceptance and use theory. On the other hand, ...  Read More

An Evaluation of the Usability of Tourism Destination Websites of Iran and Malaysia: an ANP and DEMATEL Hybrid Method

Niloofar Abbaspoor; Rasoul Mohammad Ali Pour; Fatemeh Bagheri

Volume 2, Issue 2 , January 2021, , Pages 127-147

  Background: Official websites of tourism destinations provide an important digital content and are considered as widely-used tools of introducing destinations and presenting tourism products to the potential tourists. Improving the usability of websites helps the tourism destinations in achieving their ...  Read More