Location-based Services as Marketing Promotional Tools to Provide Value-added in E-tourism

Sara Mohammadi; Abdolhadi Darzian Azizi; Niloufar Hadian

Volume 2, Issue 3 , March 2021, , Pages 189-215


  Purpose:  E-tourism is the most cost-effective way to communicate with the target market and to publish information. It is also an easy way for customers to buy travel products. Recent advances in mobile communication technologies are leading the way for the next generation of travel commercial ...  Read More

Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination

Niloufar Hadianfar

Volume 2, Issue 2 , January 2021, , Pages 150-170


  Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism is greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among ...  Read More